{"id":2403,"date":"2016-09-21T13:02:07","date_gmt":"2016-09-21T10:02:07","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=2403"},"modified":"2023-05-12T12:41:00","modified_gmt":"2023-05-12T12:41:00","slug":"wordpress-a-b-testing","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/wordpress-a-b-testing\/","title":{"rendered":"WordPress A\/B Testing: A Beginner’s Guide"},"content":{"rendered":"\n

If you spend enough time working with WordPress, you will end up developing a sixth sense for what works and what doesn’t. For example, experience enables us to distinguish good blog post ideas from terrible ones, or a great call to action from a shoddy one. Why rely solely on your gut though, when you can implement a WordPress A\/B testing strategy and get some hard, decision-making data?<\/p>\n\n\n\n\n\n\n\n

When done right, A\/B (or split) testing takes the guesswork out of the equation, and will empower you to make the best possible decisions for the growth of your site, blog, or ecommerce store.<\/p>\n\n\n\n

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We’ll walk you through a couple of reliable WordPress A\/B testing tools later on in this post, but first let’s take a minute to discuss the basics of split testing, and some of the best practices you should observe to maximize their efficacy. \ud83d\udcc8<\/p>\n<\/div>\n\n\n\n

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What is A\/B testing and what makes for a good test?<\/h2>\n\n\n\n

As its name implies, an A\/B test involves pitting two options (A and B) against each other, and seeing which one performs better at the end of a set period or threshold. When it comes to websites, this usually involves two versions of the same page with a key difference, such as a variation of a call to action, a different headline, or an alternate color scheme. These are all valid types of split tests.<\/p>\n\n\n\n

After selecting your two versions, you must state a hypothesis<\/a> and choose a goal. For example, if you tested two calls to action, you could say that whichever one accumulated the most clicks is better from a conversion standpoint. That would be your hypothesis, and obtaining the most clicks would be your goal.<\/p>\n\n\n\n

Visitors would then be shown either page randomly when they browse your site, and you’d wait until your sample size was large enough to be considered statistically reliable<\/a>. Once it is, you could see which call to action came out on top by comparing clicks.<\/p>\n\n\n\n

It’s pretty simple \ud83d\ude0e \u2013 even more so if you’re using a WordPress A\/B testing plugin. However, before we jump into creating some tests, let’s discuss A\/B testing best practices:<\/p>\n\n\n\n

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  1. Make sure your variations are different enough to avoid confusion.<\/li>\n\n\n\n
  2. Set a clear hypothesis and goal for your test before starting.<\/li>\n\n\n\n
  3. Select your pool of testers<\/a> randomly.<\/li>\n\n\n\n
  4. Make sure your test runs until you accumulate a statistically significant<\/a> result.<\/li>\n<\/ol>\n\n\n\n

    As a WordPress user, you are regularly faced with options that could be A\/B tested, so internalizing the aforementioned steps is fundamental. If you formulate the right hypotheses, a well run split test will tell you exactly how you need to proceed.<\/p>\n\n\n

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    WordPress A\/B testing: what kind of solutions are out there?<\/h2>\n\n\n\n

    Let’s find out  how to implement your own split tests in WordPress using two simple plugins, <\/span> each of which offers free and premium versions.<\/p>\n\n\n\n

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    1. Nelio AB Testing<\/a><\/li>\n\n\n\n
    2. VWO<\/a><\/li>\n<\/ol>\n\n\n
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      1. Nelio AB Testing<\/h3>\n\n\n
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      \n\t\t\n\t\t\t\"Nelio\t\t\tNelio A\/B Testing \u2013 AB Tests and Heatmaps for Better Conversion Optimization<\/span><\/span>\n\t\t<\/a>\n\t\t
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      Author(s):\t\t\t\t\t\t\t\t\tNelio Software<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t

      Current Version:<\/span> 8.2.8<\/p>\n\t\t\t

      Last Updated:<\/span> February 23, 2026<\/p>\n\t\t\t

      Direct Download<\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t

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      \n\t\t\t\t\t\n\t\t\t\t\t\t96%Ratings<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t5,000+Installs<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\tWP 6.7+Requires<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div><\/div>\n\n