{"id":23341,"date":"2019-05-16T12:48:51","date_gmt":"2019-05-16T09:48:51","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=23341"},"modified":"2019-05-16T15:15:00","modified_gmt":"2019-05-16T15:15:00","slug":"ecommerce-website-cost","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/ecommerce-website-cost\/","title":{"rendered":"How Much Does an eCommerce Website Cost? By the Numbers"},"content":{"rendered":"<p>If you asked &#8220;how much does an eCommerce website cost?&#8221; ten years ago, the answer would have been <strong>a lot<\/strong>.<\/p>\n<p>However, thanks to tools like WordPress and Shopify, the cost of an eCommerce website has come down by orders of magnitude, and it&#8217;s no longer the $10,000+ affair that it once was.<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p>However, it&#8217;s still not free, and if you&#8217;re planning to sell online, understanding how much an eCommerce website costs is essential so that you don&#8217;t bust your budget before you even launch.<\/p>\n<p>In this post, we&#8217;ll dig into the issue of eCommerce website cost so that you know exactly what you can expect to pay to <a href=\"https:\/\/wpshout.com\/start-ecommerce-business\/\" target=\"_blank\" rel=\"noopener\">start se<\/a>lling online.<\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=How+much+does+an+%23ecommerce+%23website+really+cost%3F+%F0%9F%92%B0+Here+are+the+real+numbers&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/ecommerce-website-cost\/' target='_blank' rel='nofollow'>How much does an #ecommerce #website really cost? \ud83d\udcb0 Here are the real numbers<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=How+much+does+an+%23ecommerce+%23website+really+cost%3F+%F0%9F%92%B0+Here+are+the+real+numbers&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/ecommerce-website-cost\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n<h2>eCommerce website cost: Two parts to the puzzle<\/h2>\n<p>When it comes to the cost of any website, there are two main categories you&#8217;ll need to pay for:<\/p>\n<ol>\n<li><strong>Infrastructure<\/strong> &#8211; this is the behind-the-scenes stuff that powers your eCommerce store. You&#8217;ll need software to give your store its core functionality, hosting to power it, a domain name to make it accessible to visitors, and an SSL certificate to encrypt data.<\/li>\n<li><strong>Design and functionality<\/strong> &#8211; this is the stuff that visitors will directly interact with. For example, the design of your store, or the social coupon giveaway you use to grow your email list.<\/li>\n<\/ol>\n<p>If you&#8217;re on a budget, you can set all of this up yourself. Seriously &#8211; even if you&#8217;re not a technical user, it&#8217;s now possible for you to set up your store (<em>and yes &#8211; it will be secure<\/em>). You do not <em>need<\/em> to hire someone to do it.<\/p>\n<p>However, if you&#8217;d rather put your focus elsewhere, you might <em>want <\/em>to hire someone to build all this for you.<\/p>\n<p>As I dig into the question of eCommerce website cost, I&#8217;ll start with just looking at the costs for infrastructure and design and functionality as if you were setting things up yourself. Then, after that, I&#8217;ll share how much more you can expect to pay if you want to hire someone to do it for you.<\/p>\n<h2>How much does an eCommerce website cost for backend infrastructure<\/h2>\n<p>As I mentioned above, there are four main parts to your store&#8217;s backend infrastructure:<\/p>\n<ol>\n<li>eCommerce software<\/li>\n<li>Domain name<\/li>\n<li>Hosting<\/li>\n<li>SSL certificate<\/li>\n<\/ol>\n<h3>1. eCommerce software &#8211; Free or $29+ per month<\/h3>\n<p>Rather than coding something from scratch, most stores nowadays use a pre-built, off-the-rack software solution because:<\/p>\n<ul>\n<li>It&#8217;s a lot more affordable<\/li>\n<li>You don&#8217;t have to worry as much about security, because there&#8217;s an entire team dedicated to maintaining the software<\/li>\n<\/ul>\n<p>There are a lot of different eCommerce platforms. But, by the numbers, the two biggest are:<\/p>\n<ol>\n<li>WooCommerce<\/li>\n<li>Shopify<\/li>\n<\/ol>\n<div class=\"visualizer-front-container\" id=\"chart_wrapper_visualizer-22167-1554325655\"><style type=\"text\/css\" name=\"visualizer-custom-css\" id=\"customcss-visualizer-22167\">.locker,.locker-loader{position:absolute;top:0;left:0;width:100%;height:100%}.locker{z-index:1000;opacity:.8;background-color:#fff;-ms-filter:\"progid:DXImageTransform.Microsoft.Alpha(Opacity=80)\";filter:alpha(opacity=80)}.locker-loader{z-index:1001;background:url(https:\/\/themeisle.com\/blog\/wp-content\/plugins\/visualizer\/images\/ajax-loader.gif) no-repeat center center}.dt-button{display:none!important}.visualizer-front-container.visualizer-lazy-render{content-visibility: auto;}.google-visualization-controls-categoryfilter label.google-visualization-controls-label {vertical-align: middle;}.google-visualization-controls-categoryfilter li.goog-inline-block {margin: 0 0.2em;}.google-visualization-controls-categoryfilter li {padding: 0 0.2em;}.visualizer-front-container .dataTables_scrollHeadInner{margin: 0 auto;}.visualizer-editor-front-container{position:relative;width:auto;margin:5%;background:#fff}.visualizer-editor-front{overflow:hidden;width:100%;height:500px}.visualizer-editor-front-actions{padding-bottom:3px}.visualizer-editor-save,.visualizer-editor-cancel{margin:0 4px;padding:2px 15px}.visualizer-cw-error .visualizer-actions{display:none !important;} <\/style><div id=\"visualizer-22167-1554325655\" class=\"visualizer-front  visualizer-front-22167 visualizer-lazy\"><\/div><!-- Not showing structured data for chart 22167 because description is empty --><\/div>\n<p>These two platforms help you create a store in slightly different ways:<\/p>\n<ul>\n<li><strong>WooCommerce <\/strong>&#8211; this is a free, open-source, and <strong>self-hosted<\/strong> platform powered by <a href=\"https:\/\/themeisle.com\/blog\/what-is-wordpress\/\">WordPress<\/a>, which means you&#8217;ll install it on your own hosting. The core WordPress software is also open source and <strong>free<\/strong>.<\/li>\n<li><strong>Shopify <\/strong>&#8211; this is a paid, <strong>hosted<\/strong> platform\/service, which means the Shopify team will handle hosting and maintaining your store for you.<\/li>\n<\/ul>\n<p>In general, the tradeoff is that WooCommerce is more flexible and affordable, while Shopify is simpler and more convenient. <em>You can learn more in <\/em><a href=\"https:\/\/themeisle.com\/blog\/shopify-vs-woocommerce\/\"><em>our detailed Shopify vs WooCommerce comparison<\/em><\/a>.<\/p>\n<p>If you opt for <a href=\"https:\/\/themeisle.com\/blog\/what-is-woocommerce-101\/\">WooCommerce<\/a>, there&#8217;s <strong>zero cost<\/strong> for the core functionality because it&#8217;s free (<em>though you&#8217;ll probably want to pay for some extensions &#8211; more on that later<\/em>).<\/p>\n<p><em>Another popular open-source, <a href=\"https:\/\/themeisle.com\/blog\/free-ecommerce-platforms\/\">free eCommerce platform<\/a> option is <\/em><a href=\"https:\/\/themeisle.com\/blog\/woocommerce-vs-magento\/\"><em>Magento<\/em><\/a><em>, though it&#8217;s not quite as suited to non-developers.<\/em><\/p>\n<p>If you opt for Shopify, or another hosted platform like <a href=\"https:\/\/themeisle.com\/blog\/woocommerce-vs-squarespace-commerce\/\">Squarespace Commerce<\/a>, you&#8217;ll pay a set monthly fee for as long as you want to run your store. Shopify&#8217;s cheapest plan costs <strong>$29 per month<\/strong>, and plans range up to $299 per month:<\/p>\n<p><img data-opt-id=547105922  fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23344\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png\" alt=\"how much does an eCommerce website cost on Shopify\" width=\"1585\" height=\"981\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1585\/h:981\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 1585w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:186\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:475\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:634\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:31\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:388\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 388w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:641\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 641w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:969\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 969w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:239\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 239w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:315\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 315w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:218\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 218w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1585\/h:981\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>2. Domain name \u2013 $10 per year<\/h3>\n<p>Your domain is basically the permanent address of your store on the Internet. For example, our domain name is <code>themeisle.com<\/code>.<\/p>\n<p>The exact amount you&#8217;ll pay for a domain name varies by the <a href=\"https:\/\/themeisle.com\/blog\/best-domain-registrars\/\">domain registrar you buy it from<\/a> and <a href=\"https:\/\/themeisle.com\/blog\/domain-extensions-guide\/\">the TLD of your domain name<\/a>, which is the part that comes after your name &#8211; e.g. &#8220;.com&#8221;, &#8220;.org&#8221;, etc.<\/p>\n<p>However<strong>, a &#8220;.com&#8221; domain name from your average registrar should only cost you ~$10 <\/strong><strong><em>per year<\/em><\/strong>, and some hosts even give you a domain name for free.<\/p>\n<h3>3. Hosting \u2013 ~$7-$15 per month to start, more when you get more visitors<\/h3>\n<p>Hosting is what powers your store&#8217;s software and makes your website accessible to visitors.<\/p>\n<p>If you opt to use a <em>hosted<\/em> service like Shopify or Squarespace Commerce, you don&#8217;t need to worry about purchasing your own hosting because the service handles that for you (<em>and it&#8217;s baked into the price<\/em>).<\/p>\n<p>However, if you want to use one of the <em>self-hosted<\/em> platforms like <a href=\"https:\/\/themeisle.com\/blog\/woocommerce-vs-magento\/\">WooCommerce or Magento<\/a>, you&#8217;ll need to purchase your own hosting to power the software.<\/p>\n<p>If you&#8217;re just getting started with your store and you don&#8217;t sell that many products, it&#8217;s totally fine to use <a href=\"https:\/\/themeisle.com\/blog\/cheap-web-hosting\/\">budget hosting<\/a> at the beginning.<\/p>\n<p>For example, we <a href=\"https:\/\/www.bluehost.com\/wordpress\/woocommerce-hosting\" target=\"_blank\" rel=\"noopener\">recommend Bluehost<\/a>, which has a good budget <a href=\"https:\/\/themeisle.com\/blog\/best-woocommerce-hosting\/\">WooCommerce hosting<\/a> option that costs just $14.95 per month when you pay for a year up front (<em>or as little as $6.95 per month if you pay for three years at a time<\/em>). You&#8217;ll also get a free domain name with your purchase:<\/p>\n<p><img data-opt-id=1595550311  fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23392\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg\" alt=\"Bluehost WooCommerce hosting cost\" width=\"2116\" height=\"1153\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:1046\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 2116w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:163\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:418\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:558\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:27\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:440\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 440w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:729\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 729w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1101\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 1101w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:272\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 272w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:358\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 358w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:248\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 248w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:1046\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/bluehost-woocommerce-hosting.jpg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nSo if you only want to pay for a year at a time, expect to dish out ~$180 to host your store for an entire year. Or, if you pay three years upfront, you&#8217;ll pay just ~$83 per year.<\/p>\n<p>Once you grow, however, you&#8217;ll likely need to spring for more expensive hosting. However, that&#8217;s a good problem to have because it means your store has more traffic and revenue!<\/p>\n<h3>4. SSL Certificate &#8211; Free to $20+ per year<\/h3>\n<p>An SSL certificate encrypts the transfer of data from your website to visitors&#8217; browsers and gets you that coveted green padlock. For an eCommerce website, it&#8217;s an absolute must to <a href=\"https:\/\/themeisle.com\/blog\/ecommerce-security\/\">secure your store<\/a> because of the sensitive nature of the data you&#8217;re handling.<\/p>\n<p>Nowadays, you can actually <a href=\"https:\/\/themeisle.com\/blog\/cheap-ssl-certificates-for-wordpress\/\">get SSL certificates for free<\/a>, which is fine from a <em>security perspective<\/em>.<\/p>\n<p>However, from a <em>trust<\/em> perspective, you might want to pay for something called an <strong>Extended Validation Certificate (EV) <\/strong>or <strong>Organization Validated Certificate (OV)<\/strong>. These certificates require verification and, as such, usually are a little more trustworthy. Many browsers also use these to display your organization name next to the green padlock:<\/p>\n<p><img data-opt-id=1601912209  fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23346\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png\" alt=\"Example of an EV SSL certificate\" width=\"1460\" height=\"435\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1460\/h:435\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 1460w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:89\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:229\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:305\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:15\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:143\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:237\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1200\/h:358\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:88\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:116\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:80\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1460\/h:435\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-1.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>You can find organization validated certificates for as little as $20 per year, with extended validations going for more in the $70 per year range.<\/p>\n<h3>Website infrastructure cost summary for eCommerce &#8211; As little as ~$180<\/h3>\n<p>Ok, so if we put those costs together, here&#8217;s a rough estimate for eCommerce website cost for infrastructure depending on whether you go the self-hosted or hosted route:<\/p>\n<ul>\n<li><strong>~$180 for your entire first year if you self-host WordPress\/WooCommerce<\/strong> &#8211; ~$180 for one year of WooCommerce hosting (including a free SSL certificate), free domain name, WordPress and WooCommerce are free. Add another $20+ if you want an OV or EV SSL certificate.<\/li>\n<li><strong>~$350 for a year of a hosted tool like Shopify <\/strong>&#8211; you&#8217;ll pay $29 per month, which includes hosting and SSL.<\/li>\n<\/ul>\n<p>It&#8217;s important to remember that the price disparity will not be this large once your store grows. That is, if you need to upgrade to ~$30 per month hosting to power your WooCommerce store, the numbers are a lot closer.<\/p>\n<h2>How much does an eCommerce website cost for design and functionality<\/h2>\n<p>With the purchases above, you&#8217;ll have a <a href=\"https:\/\/themeisle.com\/blog\/how-to-set-up-woocommerce\/\">working eCommerce store<\/a> that people can visit. However:<\/p>\n<ul>\n<li>It will have a pretty <a href=\"https:\/\/themeisle.com\/blog\/ecommerce-design-mistakes\/\">barebones design<\/a><\/li>\n<li>It might not have all the functionality you want. For example, maybe you want people to be able to create their own wishlists.<\/li>\n<\/ul>\n<p>So how much will you need to pay to fix that? Let&#8217;s dig in\u2026<\/p>\n<h3>1. Store theme\/design \u2013 Free to $60+<\/h3>\n<p>Nowadays, you don&#8217;t need to design your store from scratch to get something that looks nice.<\/p>\n<p>Instead, you can take a premade <strong>theme<\/strong> and tweak it to your needs. The cost savings of this approach can be pretty huge.<\/p>\n<p>For example, how much do you think it cost to design this store?<\/p>\n<p><img data-opt-id=37690319  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg\"  decoding=\"async\" class=\"aligncenter size-full wp-image-23343\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg\" alt=\"Example of a WooCommerce theme\" width=\"1400\" height=\"776\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1400\/h:776\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 1400w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:166\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:426\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:568\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:28\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:433\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 433w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:716\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 716w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1082\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 1082w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:267\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 267w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:352\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 352w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:244\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 244w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1400\/h:776\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 2x\" \/><noscript><img data-opt-id=37690319  decoding=\"async\" class=\"aligncenter size-full wp-image-23343\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg\" alt=\"Example of a WooCommerce theme\" width=\"1400\" height=\"776\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1400\/h:776\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 1400w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:166\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:426\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:568\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:28\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:433\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 433w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:716\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 716w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1082\/h:600\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 1082w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:267\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 267w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:352\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 352w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:244\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 244w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1400\/h:776\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/ecommerce-website-cost-2.jpg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/p>\n<p>If you answered <strong>$0<\/strong>, you&#8217;re right!<\/p>\n<p>See, this store uses the premade <a href=\"https:\/\/themeisle.com\/themes\/shop-isle-pro\/\">ShopIsle WordPress\/WooCommerce theme<\/a>, which can be had for as little as&#8230;free.<\/p>\n<p>All the major eCommerce platforms come with premade themes, and you&#8217;ll usually find both free and premium options.<\/p>\n<p>If you&#8217;re on a budget, it&#8217;s totally safe to use a high-quality free theme. But for the most options (<em>and often higher-quality designs<\/em>), you&#8217;ll <a href=\"https:\/\/themeisle.com\/blog\/free-or-premium-wordpress-themes\/\">probably want to pay<\/a>. Here&#8217;s how much you should expect to pay for a premium eCommerce theme:<\/p>\n<ul>\n<li><strong>WordPress <\/strong>\u2013 $59 is the <a href=\"https:\/\/wpshout.com\/wordpress-theme-cost-analysis\/\" target=\"_blank\" rel=\"noopener\">average price of a WordPress theme<\/a>, though it will vary depending on the theme you&#8217;re looking at.<\/li>\n<li><strong>Shopify <\/strong>&#8211; typically $160+ for <a href=\"https:\/\/themeisle.com\/blog\/best-shopify-themes\/\">Shopify themes<\/a><\/li>\n<li><strong>Squarespace Commerce\u2013<\/strong> usually $100+<\/li>\n<\/ul>\n<h3>2. Website functionality \u2013 Free to ???<\/h3>\n<p>No matter what eCommerce platform you choose, it&#8217;s almost a certainty that you&#8217;ll want to add some extra functionality to help you more effectively promote and grow your store.<\/p>\n<p>As with your store&#8217;s design, you can normally use premade solutions rather than coding something from scratch. These are typically called <em>plugins<\/em> or <em>apps <\/em>depending on the platform. And like themes, you&#8217;ll find tons of both free and premium options.<\/p>\n<p>So how much can you expect to pay for plugins or apps? Unfortunately, we can&#8217;t give a single number because it depends entirely on your needs.<\/p>\n<p>However, we can say that even a super simple eCommerce store should probably budget <em>at least<\/em> $200-300+ <em>per year<\/em> for these type of extensions.<\/p>\n<p>Additionally, we can lay out an important difference in the payment structure of these extensions:<\/p>\n<ul>\n<li><strong>WordPress <\/strong>\u2013 most premium WooCommerce plugins are a one-time payment, though you might need to renew to continue receiving updates after the first year.<\/li>\n<li><strong>Shopify and Squarespace Commerce<\/strong> \u2013 most premium \u201capps\u201d charge a monthly fee that you need to pay for as long as you want to continue using them.<\/li>\n<\/ul>\n<h3>Website design and functionality cost summary \u2013 $0 to $100+<\/h3>\n<p>Overall, it&#8217;s <em>possible<\/em> to spend $0 on design and functionality if you use:<\/p>\n<ul>\n<li>A free theme to control your store&#8217;s looks<\/li>\n<li>Only free plugins or apps<\/li>\n<\/ul>\n<p>However, this really isn&#8217;t realistic for most stores, and it would be pretty rare to find an active store that isn&#8217;t paying anything for premium extensions.<\/p>\n<p>Typically, you&#8217;ll want to budget $60-$200 for your theme, depending on your platform. Beyond that, you&#8217;ll probably end up spending <em>at least<\/em> $200+ per year on premium extensions, even for a barebones store. And for more complicated stores, it&#8217;s not unheard of to get closer to ~$1,000 for premium extensions.<\/p>\n<h2>So how much does an eCommerce website cost <em>in total<\/em>?<\/h2>\n<p>As you can see from the numbers, the costs to DIY an eCommerce website with WordPress\/WooCommerce or Shopify are surprisingly low.<\/p>\n<p>If you just want a &#8220;standard&#8221; eCommerce store, these platforms are really all you need. Beyond that, even non-technical people can use these platforms to create a store.<\/p>\n<p>All in, you&#8217;re looking at around\u2026<\/p>\n<ul>\n<li>$180 (WordPress\/WooCommerce) to $350 yearly for the basic infrastructure for a low-traffic store (<em>the WordPress cost will increase as your store grows<\/em>)<\/li>\n<li>Potentially $0, <em>but more realistically<\/em> $300+ for your store&#8217;s design and functionality<\/li>\n<\/ul>\n<h2>How much it costs to hire someone to build an eCommerce site<\/h2>\n<p>Everything you saw above is assuming you build your eCommerce website <em>yourself<\/em>. Again, that&#8217;s totally possible nowadays, even if you&#8217;re not super technical.<\/p>\n<p>However, how much does an eCommerce website cost if you want to pay someone else to build it for you?<\/p>\n<p>Well, the only really accurate answer here is &#8220;it depends&#8221; because there are so many variables:<\/p>\n<ul>\n<li>The person\/agency you&#8217;re talking with<\/li>\n<li>How many products your store has\/traffic it will receive<\/li>\n<li>Any unique functionality that you need, like a build your own product configurator.<\/li>\n<\/ul>\n<p>However, to try and give you at least some idea of how much an eCommerce website costs when you work with someone else, I dug into some Facebook groups where web designers\/developers hang out to see what they&#8217;re charging clients and <a href=\"https:\/\/www.facebook.com\/groups\/makemoneywithwebdesign\/search\/?query=ecommerce%20charge&amp;epa=SEARCH_BOX\" target=\"_blank\" rel=\"noopener\">found this thread<\/a> of people who build eCommerce websites with WordPress.<\/p>\n<p>From that, and other threads in similar forums, you&#8217;ll find that the starting price for a <em>small<\/em>, <em>basic <\/em>WordPress-powered eCommerce store is <strong>around $5,000<\/strong>, with prices going up from there for more complicated implementations.<\/p>\n<p>If you want to go with Shopify instead, Shopify maintains a <a href=\"https:\/\/experts.shopify.com\/setup-experts\" target=\"_blank\" rel=\"noopener\">directory of setup experts<\/a>. These experts start at $500 (<em>in addition to all the other Shopify fees<\/em>) and can help you with setting up the basics of your store. It&#8217;s important to note that this fee is not for custom development &#8211; it&#8217;s just for setting up your products, choosing a premade Shopify theme, etc.<\/p>\n<h2>How much does an eCommerce website cost? It doesn&#8217;t have to be that much<\/h2>\n<p>In the end, the key takeaways from this post should be that:<\/p>\n<ul>\n<li>Thanks to platforms like WordPress, Shopify, and Squarespace, it&#8217;s now possible for non-technical users to create fully-functioning, secure eCommerce stores.<\/li>\n<li>You get started with a basic, but totally functional store for less than $500 for your entire first year if you&#8217;re willing to DIY.<\/li>\n<\/ul>\n<p>On the other hand, if you want to hire someone to build your store for you, you should probably expect to pay at least $5,000 at a minimum for a standalone site, or shell out $500+ just to have someone help you set up Shopify.<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><strong><em>Do you have any questions about how much to pay for an eCommerce website? Ask away in the comments!<\/em><\/strong><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=How+much+does+an+%23ecommerce+%23website+really+cost%3F+%F0%9F%92%B0+Here+are+the+real+numbers&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/ecommerce-website-cost\/' target='_blank' rel='nofollow'>How much does an #ecommerce #website really cost? \ud83d\udcb0 Here are the real numbers<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=How+much+does+an+%23ecommerce+%23website+really+cost%3F+%F0%9F%92%B0+Here+are+the+real+numbers&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/ecommerce-website-cost\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n<style>.ticss-d144f107 strong{font-weight: 700;\n    letter-spacing: -0.2px;\n    line-height: 1.2;\n    display: inline-block;}<\/style>\n\n\n<div class=\"wp-block-columns speed-guide has-white-color has-text-color has-background has-link-color wp-elements-2f81f6c5526477b5b4d52d1ca4513949 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4267cf\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-medium\"><img data-opt-id=30701221  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\"  decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, 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However, thanks to tools like WordPress and Shopify, the cost of an eCommerce website has come down by orders of magnitude, and it&#8217;s no longer the $10,000+ affair that it once was. eCommerce website cost:&#8230;","protected":false},"author":15,"featured_media":23391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1319],"tags":[],"hashtags":[],"class_list":["post-23341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"wppr_data":{"cwp_meta_box_check":"No"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Does an eCommerce Website Cost? 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