But, unlike traditional search queries, a voice-based search will interpret content slightly differently. Voice assistants look for condensed snippets of information which can summarize the answer to a user’s query in a few sentences. That’s why voice search SEO requires a special focus.<\/p>\n<\/div><\/div>\n
Voice search is a growing trend that you need to pay attention to<\/h2>\n
It’s unlikely that voice search is going to take over all of the search traffic at once. However, as a content creator, you should expect that the usage numbers will continue to rise for industries like eCommerce, services, food, local businesses, news, education, and travel.<\/p>\n
A comScore report has said that more than 50% of searches will be done using a smart assistant by 2020<\/a>. Even with substantial margins, this is a large enough number to pay close attention.<\/p>\n Data: Microsoft’s 2019 Voice Report<\/a><\/p><\/div>\n The purpose of this article is to give you actionable tips so that you can prepare your content for an influx of voice search users. Best of all, a lot of these voice search SEO tips also directly affect your overall search engine optimization strategy.<\/p>\n Ready to get started? Let’s learn!<\/p>\n All of the big smart speakers and assistants use Natural Language Processing<\/a> (NLP) to understand the intonation behind users’ search queries. In short, NLP looks to respond to search queries with content that matches the same tone of voice a person used when searching.<\/p>\n So, if someone is searching for:<\/p>\n NLP will look for clearly defined and concise answers. If your content is written like a story with too much fragmentation, then voice assistants simply won’t be able to pick up your content.<\/p>\n Here is an example of a snippet that NLP will easily interpret:<\/p>\n In 2016, Leonardo DiCaprio won his first Oscar as Best Actor for his role in The Revenant.<\/strong> This was Leo’s 6th nomination and his 1st win. During his acceptance speech, Leo urged people all across the world to pay close attention to climate change and its impact on the planet.<\/p><\/blockquote>\n You can learn more from this official document published by Google: Evaluation of Search Speech<\/a>.<\/p>\n The PDF includes a lot of samples that you can learn from, and ultimately, get yourself ahead of the pack.<\/p>\n Structured data markup is a way to make it easier for search engines to understand your content. You can specify things like Article data, Review score, and more. And this information helps you get rich snippets in Google search<\/a>.<\/p>\n Here is an example of a Google search result when searching for “coconut pudding”:<\/p>\n A preview for the Rich Snippets values of Article and Review.<\/p><\/div>\n And while none of these will directly influence your voice search SEO, the Speakable<\/a> property will. Speakable is an up-and-coming (BETA) Schema value which lets you define a segment of your content as voice-friendly.<\/p>\n Here’s what Google says about this new property, “When the Google Assistant reads aloud a speakable<\/strong> section, it attributes the source and sends the full article URL to the user’s mobile device through the Google Assistant app.”<\/em><\/p>\n So, this is actually really beneficial to you in multiple ways.<\/p>\n First, your content is understood by voice assistants, and second, the voice assistant will provide the user with a link to your content.<\/p>\n The official description as defined by the Schema.org website.<\/p><\/div>\n If you would like to learn more about structured data, head over to our article about schema plugins for WordPress<\/a>.<\/p>\n Featured snippets are something you encounter every day in Google’s search results. Here’s an example:<\/p>\n Unlike Rich Snippets, you cannot add any direct markup to your content to tell Google to create a Featured Snippet. It’s something that Google just “does”.<\/p>\n SEO experts argue that they’re both a blessing and a curse<\/a>. And the reasoning is simple, users are more likely to click on a Featured Snippet result than browse to search results below it. That’s just human nature.<\/p>\n As for voice search SEO, they’re an absolute godsend.<\/p>\n Most smart speakers and voice assistants recognize featured snippets and often use them as a means to answer users questions<\/a>.<\/p>\n<\/div><\/div>\n The official announcement from Google.<\/p><\/div>\n<\/div><\/div>\n<\/div>\n So, you are probably wondering by now, how do I get my content to be featured by Google<\/strong>?<\/p>\n Unfortunately, there isn’t one specific recipe for this. We do know that Google uses multiple signals to decide what content gets featured.<\/p>\n Here are some of those signals:<\/p>\n The short answer is, write content in multiple segments with extremely rich and relevant information<\/strong>. Don’t just think<\/em> about writing, think how<\/em> your content answers questions.<\/p>\n Speaking of answering questions. We can’t talk about voice search SEO without mentioning long-tail keywords<\/a> and in-depth content<\/a>.<\/p>\n Both are a strong recipe for voice search success.<\/p>\n First of all, here’s some data on the average word length per article for top 10 results in Google search<\/strong>:<\/p>\n Source: Capsicum Mediaworks<\/a><\/p><\/div>\n The data suggests that lengthier posts correlate with a higher rank in Google. And articles with 2,400+ words provide a lot of content and a lot of opportunity for being the source of voice search queries.<\/p>\n The said opportunity comes from using long-tail keywords and adding depth to your content.<\/p>\n Another way to look at it is to think of your blog posts and articles as FAQ sections on a specific subject.<\/p>\n The more you focus on creating definitive content, the more Google can understand the depth of what you are sharing.<\/p>\n Here are some tips for adding depth to your content:<\/p>\n I recommend looking into blogging tools such as Ahrefs<\/a> to analyze the top content across your specific search queries. Once you know which content ranks the best, you can use similar principles in your own content to make it as extensive as possible.<\/p>\n As you can see, applying voice search SEO tips<\/a> to your content isn’t all that difficult. And it’s a lot like optimizing your content for general SEO purposes<\/a>.<\/p>\n The only real difference is that search engines want you to make your content very specific. The emphasis is on snippets of content rather than meaty paragraphs.<\/p>\n Here’s a summary of what we learned:<\/p>\n Do you have any questions about optimizing your content for voice search? Ask away in the comments!<\/strong><\/em><\/p>\n<\/div><\/div>\n![\"statistics](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/microsoft-voice-report-2019.png\")
<\/a>Voice search SEO: Four key tactics in 2019<\/h2>\n
1. Incorporate conversational, answer-based content<\/h3>\n
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2. Add structured markup data to tag individual paragraphs<\/h3>\n
![\"rich](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/rich-snippets.png\")
<\/a>![\"schema](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/schema-definition-for-speakable-tag.png\")
<\/a>3. Optimize your content for featured snippets<\/h3>\n
![\"featured](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/featured-snippet-example-e1556782295139.png\")
<\/a><\/p>\n![\"voice](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/featured-snippets-voice-search-SEO.png\")
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4. Write in-depth content with lots of long-tail keywords<\/h3>\n
![\"long-form](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/long-form-content-seo.png\")
<\/a>![\"voice](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/05\/long-tail-keywords.png\")
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Implement voice search SEO today<\/h2>\n
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