{"id":22655,"date":"2019-06-19T11:46:45","date_gmt":"2019-06-19T08:46:45","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=22655"},"modified":"2022-10-11T15:07:00","modified_gmt":"2022-10-11T15:07:00","slug":"types-of-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/","title":{"rendered":"10 Types of Email Marketing Campaigns You Should Be Sending"},"content":{"rendered":"<p>You&#8217;ve made the smart decision to grow an email list. But now that you have an audience, what types of emails should you actually be sending them?<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p>In this article, we&#8217;re going to take a look at ten of the most popular and engaging types of email marketing campaigns you can launch. We&#8217;ll show you examples, break down why they work, and give you tips to implement them. Let&#8217;s get to it!<\/p>\n<p><!--more--><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=Unsure+what+to+send+to+your+%23email+list%3F+Here+are+10+types+of+campaigns+to+get+you+started+%F0%9F%93%A7&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/' target='_blank' rel='nofollow'>Unsure what to send to your #email list? Here are 10 types of campaigns to get you started \ud83d\udce7<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=Unsure+what+to+send+to+your+%23email+list%3F+Here+are+10+types+of+campaigns+to+get+you+started+%F0%9F%93%A7&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>1. Welcome emails<\/h2>\n<p>Welcome emails are pretty straightforward in theory. Someone signs up to your mailing list, and you hit them with a friendly message to thank them, let them know what to expect, and maybe even offer a freebie. However, the amazing thing about welcome emails is their generally <a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noopener\">fantastic open rates<\/a>, which is why even companies such as Slack use them:<\/p>\n<p><img data-opt-id=737741009  fetchpriority=\"high\" decoding=\"async\" class=\"blog-img-std aligncenter wp-image-22658 size-full\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png\" alt=\"An example of a welcome email marketing campaign\" width=\"950\" height=\"746\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:950\/h:746\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png 950w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:236\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:603\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:39\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:306\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png 306w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:506\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png 506w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:764\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png 764w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:188\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png 188w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:248\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png 248w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:172\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png 172w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:950\/h:746\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-welcome.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>There&#8217;s a lot of information to unpack in this example, but that&#8217;s to be expected from a service such as Slack. Notice they hit several key points, though, including:<\/p>\n<ul>\n<li>The brief &#8220;Thank You!&#8221; for signing up.<\/li>\n<li>A <a href=\"https:\/\/themeisle.com\/blog\/add-call-to-action-wordpress\/\">Call To Action (CTA)<\/a>.<\/li>\n<li>Additional information about the product and the resources available to you.<\/li>\n<\/ul>\n<p>Welcome emails are compelling, so it doesn&#8217;t make sense to waste them with just a simple &#8220;Hello.&#8221; Use them to tell subscribers all the information they might find relevant and if you&#8217;re up to it, maybe consider a full welcome email series instead of a one-off.<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>2. Product feedback messages<\/h2>\n<p>Feedback is key to improving any product or service. However, <a href=\"https:\/\/themeisle.com\/blog\/wordpress-customer-reviews\/\">getting people to leave you reviews<\/a> involves a lot more work than you might think. One great way to get more feedback is via email.<\/p>\n<p><img data-opt-id=1085483098  fetchpriority=\"high\" decoding=\"async\" class=\"blog-img-std aligncenter wp-image-22659 size-full\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/headspace-feedback.png\" alt=\"Product feedback emails are a valuable type of email campaign\" width=\"950\" height=\"491\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:950\/h:491\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/headspace-feedback.png 950w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:155\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/headspace-feedback.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/headspace-feedback.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:26\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/headspace-feedback.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:464\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/headspace-feedback.png 464w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:286\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/headspace-feedback.png 286w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:377\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/headspace-feedback.png 377w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:261\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/headspace-feedback.png 261w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:950\/h:491\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/headspace-feedback.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Not only is feedback essential for product development, but it also helps your users know that their opinion matters to you, which can boost engagement. Our recommendation is to avoid overly detailed questionnaires and keep your product feedback messages more laid back (like Headspace does!).<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>3. New feature updates<\/h2>\n<p>Updates to your products or services are a great way to both keep customers happy and drum up more interest towards them. Whatever those updates involve, you should always email your subscribers to let them know:<\/p>\n<p><img data-opt-id=1055338214  fetchpriority=\"high\" decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-22661\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png\" alt=\"An example of a product update email.\" width=\"938\" height=\"691\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:938\/h:691\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png 938w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:221\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:566\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:37\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:326\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png 326w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:539\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png 539w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:814\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png 814w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:201\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png 201w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:265\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png 265w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:183\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png 183w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:938\/h:691\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/feature-updates.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>New feature updates are one of the few types of campaigns where we recommend you add as much detail as possible. That way, you&#8217;ll answer as many questions as possible right off the bat, and your most dedicated users will be happy.<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>4. Email confirmation messages<\/h2>\n<p>Let&#8217;s face it: email confirmation messages \u2013 i.e., those you get when you <a href=\"https:\/\/themeisle.com\/blog\/get-more-wordpress-email-subscribers\/\">sign up for a new list<\/a> \u2013 aren&#8217;t glamorous, but they&#8217;re definitely necessary. If you&#8217;re anything like us, you <em>hate<\/em> email spam, so getting consent from your subscribers is key.<\/p>\n<p><img data-opt-id=373144325  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png\"  decoding=\"async\" class=\"blog-img-std aligncenter wp-image-22662 size-full\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png\" alt=\"An example of an email confirmation type message.\" width=\"950\" height=\"678\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:950\/h:678\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 950w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:214\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:548\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:36\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:336\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 336w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:556\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 556w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:841\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 841w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:207\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 207w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:273\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 273w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:189\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 189w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:950\/h:678\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 2x\" \/><noscript><img data-opt-id=373144325  decoding=\"async\" class=\"blog-img-std aligncenter wp-image-22662 size-full\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png\" alt=\"An example of an email confirmation type message.\" width=\"950\" height=\"678\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:950\/h:678\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 950w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:214\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:548\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:36\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:336\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 336w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:556\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 556w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:841\/h:600\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 841w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:207\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 207w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:273\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 273w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:189\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 189w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:950\/h:678\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/slack-email-confirmation.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/p>\n<p>With email confirmation messages, you make sure that everyone who&#8217;s on your list wants to be there. As such, you&#8217;ll have access to more accurate metrics, and your conversion rates will remain higher.<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>5. Holiday-related emails<\/h2>\n<p>Holidays, such as Christmas, are fantastic from a marketing perspective, and that includes email marketing. Not only do they give you a chance to send your best wishes to your subscribers, but you can also use them to drive more conversions, give important news, or just have a bit of fun.<\/p>\n<p><img data-opt-id=1579990926  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png\"  decoding=\"async\" class=\"blog-img-std aligncenter wp-image-22663 size-full\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png\" alt=\"HubSpot has Holiday email marketing campaigns\" width=\"954\" height=\"566\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:954\/h:566\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 954w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:178\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:456\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:30\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:405\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 405w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:669\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 669w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:249\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 249w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:329\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 329w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:228\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 228w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:954\/h:566\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 2x\" \/><noscript><img data-opt-id=1579990926  decoding=\"async\" class=\"blog-img-std aligncenter wp-image-22663 size-full\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png\" alt=\"HubSpot has Holiday email marketing campaigns\" width=\"954\" height=\"566\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:954\/h:566\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 954w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:178\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:456\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:30\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:405\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 405w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:669\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 669w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:249\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 249w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:329\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 329w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:228\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 228w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:954\/h:566\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/hubspot-holidays.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/p>\n<p>In the case of Feedly, they used their New Year&#8217;s email to announce new features. This is a fantastic idea because more users are likely to at least skim these types of messages around the holidays, which ensures greater exposure.<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>6. Thank you messages<\/h2>\n<p>We all have a family member that&#8217;s big on sending &#8216;thank you&#8217; notes. Not only do they show good manners, but they&#8217;re an excellent way to garner goodwill. The same applies when they&#8217;re digital.<\/p>\n<p><img data-opt-id=1829723252  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png\"  decoding=\"async\" class=\"blog-img-std aligncenter wp-image-22665 size-full\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png\" alt=\"A thank you email marketing campaign from Grabyo.\" width=\"931\" height=\"545\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:931\/h:545\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 931w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:176\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:450\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:29\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:410\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 410w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:678\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 678w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:253\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 253w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:333\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 333w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:231\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 231w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:931\/h:545\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 2x\" \/><noscript><img data-opt-id=1829723252  decoding=\"async\" class=\"blog-img-std aligncenter wp-image-22665 size-full\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png\" alt=\"A thank you email marketing campaign from Grabyo.\" width=\"931\" height=\"545\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:931\/h:545\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 931w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:176\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:450\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:29\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:410\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 410w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:678\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 678w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:253\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 253w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:333\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 333w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:231\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 231w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:931\/h:545\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/grabyo-thank-you.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/p>\n<p>With <a href=\"https:\/\/themeisle.com\/blog\/what-is-email-marketing\/\">email marketing<\/a>, though, you can send thank you messages for pretty much anything. For example, companies such as Grabyo use them to celebrate special events. Another approach would be to use these emails as an opportunity to share freebies, much like Trello:<\/p>\n<p><img data-opt-id=673493494  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png\"  decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-22664\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png\" alt=\"A thank you message from Trello, including a gift.\" width=\"937\" height=\"355\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:937\/h:355\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 937w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:114\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:291\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:19\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:182\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:301\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:112\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:102\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:937\/h:355\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 2x\" \/><noscript><img data-opt-id=673493494  decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-22664\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png\" alt=\"A thank you message from Trello, including a gift.\" width=\"937\" height=\"355\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:937\/h:355\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 937w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:114\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:291\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:19\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:182\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:301\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:112\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:102\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:937\/h:355\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/trello-thank-you.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/p>\n<p>In any case, these kinds of messages are all about the customer, so you shouldn&#8217;t use them to promote products or services this time.<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>7. Nurturing emails<\/h2>\n<p>A lot of people subscribe to email lists, but then never open any of your messages or use <a href=\"https:\/\/themeisle.com\/blog\/create-wordpress-service-website\/\">your services<\/a>. Instead of taking it personally, try to reach out and see if there&#8217;s anything you can do to help or otherwise improve your campaigns. This is what we call a &#8216;nurturing&#8217; email.<\/p>\n<p><img data-opt-id=1750604934  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png\"  decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-22666\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png\" alt=\"A nurturing email from CloudApp.\" width=\"945\" height=\"471\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:945\/h:471\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 945w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:383\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:25\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:945\/h:471\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 2x\" \/><noscript><img data-opt-id=1750604934  decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-22666\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png\" alt=\"A nurturing email from CloudApp.\" width=\"945\" height=\"471\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:945\/h:471\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 945w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:150\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:383\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:25\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:945\/h:471\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/cloudapp-nurturing.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/p>\n<p>This example from CloudApp is nearly perfect because it has a very personal feel \u2013 like a friend reaching out to ask if everything is okay. At the same time, they give out a free month of service, so that the user is likely to give it another shot if they&#8217;ve quietly &#8216;ghosted.&#8217;<\/p>\n<p>When it comes to nurturing emails, a soft touch works best. Don&#8217;t try to <a href=\"https:\/\/themeisle.com\/blog\/improve-landing-page-conversions\/\">drive conversions<\/a> aggressively. Instead, focus on what you can do to improve your user&#8217;s experience.<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>8. Milestone messages<\/h2>\n<p>Whatever type of business you&#8217;re running, there are going to be a lot of milestones along the road. Each one gives you the perfect excuse to reach out to your subscribers, talk yourself up, and thank them while you&#8217;re at it:<\/p>\n<p><img data-opt-id=907953124  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png\"  decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-22667\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png\" alt=\"A milestone message from Mindbody.\" width=\"936\" height=\"588\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:936\/h:588\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 936w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:188\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:482\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:31\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:382\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 382w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:632\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 632w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:236\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 236w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:310\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 310w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:215\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 215w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:936\/h:588\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 2x\" \/><noscript><img data-opt-id=907953124  decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-22667\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png\" alt=\"A milestone message from Mindbody.\" width=\"936\" height=\"588\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:936\/h:588\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 936w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:188\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:482\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:31\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:382\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 382w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:632\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 632w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:236\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 236w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:310\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 310w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:215\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 215w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:936\/h:588\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/mindbody-milestone.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/p>\n<p>Milestone messages offer great opportunities to connect with your subscribers. You can talk about what your business&#8217; vision is, the updates you plan for the future, how you can help your customers, and much more.<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>9. Newsletters<\/h2>\n<p>Out of all the email marketing campaign types, newsletters are perhaps the most popular. For example, if you <a href=\"https:\/\/themeisle.com\/blog\/how-to-create-a-blog\/\">run a blog<\/a>, chances are you&#8217;re going to be <a href=\"https:\/\/themeisle.com\/blog\/wordpress-newsletter-campaign\/\">sending a lot of newsletters<\/a> covering your content:<\/p>\n<p><img data-opt-id=1828444479  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp\"  decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-78064\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp\" alt=\"Example of a newsletter email.\" width=\"2288\" height=\"1404\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1760\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 2288w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:184\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:628\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:471\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:943\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1759\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1759\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 1800w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:31\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:391\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 391w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:647\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 647w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:978\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 978w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:241\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 241w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:318\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 318w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:220\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 220w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1760\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 2x\" \/><noscript><img data-opt-id=1828444479  decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-78064\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp\" alt=\"Example of a newsletter email.\" width=\"2288\" height=\"1404\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1760\/h:1080\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 2288w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:184\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:628\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:471\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:943\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1759\/h:1080\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 2048w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1759\/h:1080\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 1800w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:31\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:391\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 391w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:647\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 647w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:978\/h:600\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 978w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:241\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 241w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:318\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 318w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:220\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 220w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1760\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2023\/07\/Example-of-a-newsletter-email.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/p>\n<p>Only your most hardcore users are going to be visiting your site regularly. With newsletters, you get a chance to let everyone know about what they&#8217;re missing and get more return visitors.<br \/>\n<div class=\"su-note\"  style=\"border-color:#e2e2e2;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fcfcfc;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n\ud83d\udca1 Check out our awesome monthly newsletter, <a href=\"https:\/\/www.bizzarodevs.com\/\" target=\"_blank\" rel=\"noopener\">Bizarro Devs<\/a>, where we review all the <em>wild-and-wacky<\/em> tech and science news from the month before (plus some other fun and useful stuff).<br \/>\n<\/div><\/div>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>10. Gift emails<\/h2>\n<p>If there&#8217;s one thing everyone loves, it&#8217;s a freebie. That&#8217;s why so many websites offer you free e-books and guides to persuade you to sign up for their email lists (<em>us included, as you&#8217;ll see at the end of this post!<\/em>)<em>.<\/em> However, if you want to spread the love, you can also send the occasional gift to your <em>existing<\/em> subscribers.<\/p>\n<p><img data-opt-id=1430775495  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png\"  decoding=\"async\" class=\"blog-img-std aligncenter wp-image-22669 size-full\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png\" alt=\"Gift emails are a valuable type of marketing campaign\" width=\"593\" height=\"776\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:593\/h:776\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 593w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:229\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 229w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:38\/h:50\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 38w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:183\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 183w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:303\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 303w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:459\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 459w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:113\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 113w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:149\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 149w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:103\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 103w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:593\/h:776\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 2x\" \/><noscript><img data-opt-id=1430775495  decoding=\"async\" class=\"blog-img-std aligncenter wp-image-22669 size-full\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png\" alt=\"Gift emails are a valuable type of marketing campaign\" width=\"593\" height=\"776\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:593\/h:776\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 593w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:229\/h:300\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 229w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:38\/h:50\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 38w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:183\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 183w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:303\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 303w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:459\/h:600\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 459w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:113\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 113w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:149\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 149w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:103\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 103w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:593\/h:776\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/gift-email.png 2x\" sizes=\"(max-width: 593px) 100vw, 593px\" \/></noscript><\/p>\n<p>A gift doesn&#8217;t necessarily have to be a specific item or service. You can give subscribers discounts on future purchases, offer a freebie if they buy specific items, and more. The key with this kind of email is to lead with your offer and explain what value it provides them, so it doesn&#8217;t feel like you&#8217;re &#8216;hoodwinking&#8217; users.<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>Start sending these campaigns today<\/h2>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p>The types of email campaigns you send play a huge role in keeping your subscribers engaged. For example, welcome emails usually <a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noopener\">get amazing open rates<\/a>. If you take advantage of this and get off to a strong start, those same subscribers are more likely to open subsequent emails.<\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=Unsure+what+to+send+to+your+%23email+list%3F+Here+are+10+types+of+campaigns+to+get+you+started+%F0%9F%93%A7&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/' target='_blank' rel='nofollow'>Unsure what to send to your #email list? Here are 10 types of campaigns to get you started \ud83d\udce7<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=Unsure+what+to+send+to+your+%23email+list%3F+Here+are+10+types+of+campaigns+to+get+you+started+%F0%9F%93%A7&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n<p>On the other hand, if you start with a sales pitch but bombard users with more day after day, you&#8217;ll likely end up in spam. Ultimately, subscribers like emails that offer them real value, with a personal touch if possible.<\/p>\n<p>Finally, if you&#8217;re looking for the <a href=\"https:\/\/themeisle.com\/blog\/best-free-email-marketing-services\/\">best email marketing service<\/a> to send these campaigns, we recommend <a href=\"https:\/\/www.brevo.com\/products\/marketing-platform\/\" target=\"_blank\" rel=\"noopener\">Brevo<\/a> (<a href=\"https:\/\/themeisle.com\/blog\/sendinblue-review\/\">our review<\/a>).<\/p>\n<p><em><strong>Do you have any questions about which types of email marketing campaigns you should be sending? Let&#8217;s talk about them in the comments section below!<\/strong><\/em><\/p>\n<style>.ticss-d144f107 strong{font-weight: 700;\n    letter-spacing: -0.2px;\n    line-height: 1.2;\n    display: inline-block;}<\/style>\n\n\n<div class=\"wp-block-columns speed-guide has-white-color has-text-color has-background has-link-color wp-elements-2f81f6c5526477b5b4d52d1ca4513949 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4267cf\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-medium\"><img data-opt-id=30701221  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\"  decoding=\"async\" width=\"300\" height=\"300\" 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300px\" \/></noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center ticss-58e79f2f\" style=\"font-size:14px\"><strong>FREE GUIDE<\/strong><\/p>\n\n\n\n<p class=\"ticss-d144f107\" style=\"font-size:25px\"><strong>4 Essential Steps to Speed Up Your&nbsp;WordPress Website<\/strong><\/p>\n\n\n\n<p class=\"ticss-3b627beb\">Follow the simple steps in our 4-part mini series and reduce your loading times by 50-80%.&nbsp;\ud83d\ude80<\/p>\n\n\n<p><div class=\"frm_forms  with_frm_style frm_style_themeisle\" id=\"frm_form_4_container\" data-token=\"fb1c9a091ebf3b4b7ff9baa1739000ad\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_pro_form \" id=\"form_site-speed-guide-below-post\" data-token=\"fb1c9a091ebf3b4b7ff9baa1739000ad\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Site Speed Guide - Below Post<\/legend>\r\n\r\n<div 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  \/> Subscribe to our newsletter<\/label><\/div>\n<\/div>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_14_container\" class=\"frm_form_field form-field \">\r\n\t<div class=\"frm_submit frm_flex\">\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"   formnovalidate=\"formnovalidate\">FREE ACCESS<\/button>\r\n\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_24_container\">\n\t\t\t<label for=\"field_iygfa\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_iygfa\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[24]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"tGKtIG19U6wyYcew8uBttR960WLzuEpHLntriBgPjDcwF9M0QAXa6pd1+Qu8+H8p\" \/><\/div>\n<\/fieldset>\n<\/div>\n\n<p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"249\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"You&#8217;ve made the smart decision to grow an email list. But now that you have an audience, what types of emails should you actually be sending them? In this article, we&#8217;re going to take a look at ten of the most popular and engaging types of email marketing campaigns you can launch. We&#8217;ll show you&#8230;","protected":false},"author":14,"featured_media":24089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[283],"tags":[],"hashtags":[],"class_list":["post-22655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-seo"],"wppr_data":{"cwp_meta_box_check":"No"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Types of Email Marketing Campaigns You Should Be Sending<\/title>\n<meta name=\"description\" content=\"Not sure what to send your email list? Read this for 10 types of email marketing campaigns that you can start sending to your list today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Types of Email Marketing Campaigns You Should Be Sending\" \/>\n<meta property=\"og:description\" content=\"Not sure what to send your email list? Read this for 10 types of email marketing campaigns that you can start sending to your list today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Themeisle Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T08:46:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-11T15:07:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/types-of-email-marketing-campaigns.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2180\" \/>\n\t<meta property=\"og:image:height\" content=\"1090\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Hughes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Hughes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/\"},\"author\":{\"name\":\"John Hughes\",\"@id\":\"https:\/\/themeisle.com\/blog\/#\/schema\/person\/0f080762cdcc47aee80f11536fe87242\"},\"headline\":\"10 Types of Email Marketing Campaigns You Should Be Sending\",\"datePublished\":\"2019-06-19T08:46:45+00:00\",\"dateModified\":\"2022-10-11T15:07:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/\"},\"wordCount\":1447,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/themeisle.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/types-of-email-marketing-campaigns.jpg\",\"articleSection\":[\"Marketing &amp; SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/\",\"url\":\"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/\",\"name\":\"10 Types of Email Marketing Campaigns You Should Be Sending\",\"isPartOf\":{\"@id\":\"https:\/\/themeisle.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/themeisle.com\/blog\/types-of-email-marketing-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/04\/types-of-email-marketing-campaigns.jpg\",\"datePublished\":\"2019-06-19T08:46:45+00:00\",\"dateModified\":\"2022-10-11T15:07:00+00:00\",\"description\":\"Not sure what to send your email list? 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