{"id":22646,"date":"2019-04-16T11:21:36","date_gmt":"2019-04-16T08:21:36","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=22646"},"modified":"2022-07-04T21:23:56","modified_gmt":"2022-07-04T18:23:56","slug":"adrian-spiac-interview","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/adrian-spiac-interview\/","title":{"rendered":"Adrian Spiac Interview – On TranslatePress and How to Break the Ice in a Competitive Market"},"content":{"rendered":"

Hello WordPress people, we are back with another edition in our Pirate Interviews series! Today, you’ll hear from Adrian Spiac of TranslatePress about what it takes to build a product that sells<\/strong> and the key steps toward gaining users’ trust.<\/strong><\/p>\n

We chatted with Adrian a few months ago at WordCamp Bucharest, the 3rd consecutive edition of our local event. During the one-day conference, we had the chance to chat with a few people, one of them being our former colleague, Andrei Lupu, who shared with us his love for Gutenberg. Check out this particular interview here<\/a>\u00a0or explore more via our Pirate Interviews dedicated category<\/a>.\u00a0<\/em><\/p>\n

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We’ve known the guys at TranslatePress<\/a> for quite some time but I personally managed to talk with them in person only last year at #wcbuc. Adrian<\/a> was very open and happy to reveal a few insights into their own business growth strategies and their flagship product, the TranslatePress plugin – which you may have heard of before.<\/p>\n<\/div><\/div>\n<\/div>\n

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Actually, Adrian is the man good at everything, even at web development. When he’s not coding a plugin feature or planning the next marketing idea, he’s competing at fishing contests. I mean, “competing” is too mild of a word… He left the National Spinning Championship in 2018 with the trophy in his hands. Though, we won’t talk much about that in this Adrian Spiac interview. This is an entirely different story and we’d like to stick to WordPress matters for the moment.<\/p>\n

So, this is Adrian talking about WordPress, TranslatePress, and marketing. You can either read the text version below or watch the video to the right; your choice.\u00a0If you opt for video, make sure to open the whole Twitter thread to see all the videos<\/em>.<\/p>\n<\/div><\/div>\n

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We had the pleasure of talking to @adispiac<\/a> from @TranslatePress<\/a> at #wcbuc<\/a>. This thread has the full interview about product marketing, building a business, and listening to users.<\/p>\n

Question 1: How did you get started with #WordPress<\/a>? pic.twitter.com\/dKYUnXCrxy<\/a><\/p>\n

— ThemeIsle (@ThemeIsle) October 27, 2018<\/a><\/p><\/blockquote>\n