1. KissFlow welcome email<\/h2>\n
![\"KissFlow](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/03\/KissFlow-Welcome-Email-1.png\")
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The KissFlow<\/a> welcome email is only a couple of paragraphs long, but it still manages to do several things:<\/p>\n Accomplishing all of these things in one email also shows that when KissFlow says they’re going to simplify your workflow, they mean it. After all, their first email has done what many brands take two or three emails to accomplish.<\/p>\n You want to establish what subscribers can expect from your brand from the first sentence of your welcome email. This includes both your overall brand voice<\/a> and more specific expectations, like what they can expect to see in your next email.<\/p>\n Establishing a basic relationship with your customers is the “easy” part. Once you’ve got a subscriber, you need to develop that relationship. Trello’s<\/a> “Create a new board” email made it onto our list of promotional email examples because it builds relationships in a few ways:<\/p>\n All in all, this is a stellar example of how you can build relationships with subscribers even when you don’t have a new product or an upcoming sale to promote.<\/p>\n One of the best ways to nurture relationships with your subscribers is to give them specific, actionable information that allows them to interact with your brand right away.<\/p>\n This email is a bit longer than the other ones featured in this list of promotional email examples, but it also strengthens Perkbox’s<\/a> relationship with subscribers in a variety of ways:<\/p>\n This email is a great example of how you can make a longer email resonate with your audience.<\/p>\n Shorter is usually better in email marketing<\/a>, with 200-word emails enjoying the highest click-through rate<\/a>, but sometimes you need more room to tell a story. Even so, you want to make sure every word counts, as Perkbox has done in this example.<\/p>\n This email once again demonstrates Trello’s<\/a> understanding of email marketing. It’s only one sentence and a button<\/a>, but it still manages to connect with their subscribers in multiple ways:<\/p>\n This email also shows that Trello understands their audience on a deeper level. People use workflow solutions like Trello because they want to save time, and this short, sweet email allows them to interact with the brand without a major time investment.<\/p>\n Every business milestone is also an opportunity to remind your email subscribers that they are important to your business. You can celebrate your milestones with giveaways to further demonstrate how much you value subscribers and offer them something of value at the same time.<\/p>\n Long-term success comes from listening to your audience, but first you need to get them talking. This email from Olark<\/a>, a popular live chat service<\/a>, does a couple of things to accomplish that:<\/p>\n The simplicity of this email also reinforces the idea that Olark wants to make life easier for its customers.<\/p>\n Surveys and generic requests for feedback have their place, but the best way to guarantee useful feedback from your audience is to ask them a single, specific question and make it easy for them to answer.<\/p>\n The most important thing you can learn from these promotional email examples is that every email you send should accomplish at least two things:<\/p>\n You can do many more things in a single email, but every email should accomplish at least those two things, even if it’s only a sentence long.<\/p>\n These promotional email examples demonstrate some of the most powerful ways companies can strengthen relationships with their email subscribers<\/a>.<\/p>\n Studying promotional email examples from companies in your own industry can give you even more ideas, but you’ll need to test these strategies out for yourself to find out what resonates with your audience<\/a>. So start writing those emails!<\/p>\n<\/div><\/div>\n And if you’re looking for an affordable way to actually send these emails, check out our comparison of the best cheap email marketing services<\/a> or the best free services<\/a> (if your budget is $0<\/em>). Personally, we use Brevo<\/a>.<\/p>\n Any questions about how to implement the lessons from these examples? Ask away in the comments!<\/strong><\/em><\/p>\n\n
The lesson<\/h3>\n
2. Trello “Create a new board” email<\/h2>\n
![\"Trello](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/03\/Trello-Nurture-Email-1.png\")
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The lesson<\/h3>\n
3. Perkbox new features email<\/h2>\n
![\"A](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/03\/Perkbox-1.png\")
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The lesson<\/h3>\n
4. Trello thank you email<\/h2>\n
![\"A](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/03\/Trello-Thank-You-1.png\")
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The lesson<\/h3>\n
5. Olark feedback request<\/h2>\n
![\"A](\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2019\/03\/Olark-1.png\")
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The lesson<\/h3>\n
The most important lesson you can take from these promotional email examples<\/h2>\n
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Final thoughts on these promotional email examples<\/h2>\n