{"id":22228,"date":"2019-05-21T10:12:32","date_gmt":"2019-05-21T07:12:32","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=22228"},"modified":"2019-05-21T12:42:00","modified_gmt":"2019-05-21T12:42:00","slug":"woocommerce-abandoned-cart","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/woocommerce-abandoned-cart\/","title":{"rendered":"WooCommerce Abandoned Cart Rate High? 10 Tips to Lower Yours"},"content":{"rendered":"

Every time someone abandons a cart filled with products on your store, you’re missing out on a potential sale. That’s why it’s essential to optimize your website as much as possible, in order to minimize WooCommerce abandoned cart rates. In this article, we’ll go over ten ways do that, so let’s get to it!<\/p>\n

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Why shopping cart abandonment is such a significant problem<\/h2>\n

Shopping cart abandonment is common across the board, even for major online retailers. Most studies put abandonment rates around the 60-70% mark<\/a>. That is to say, most people never go through with their purchases.<\/p>\n

No matter what type of store you’re running, there are a lot of visitors who will flirt with the idea of buying something, but won’t commit to it. However, that doesn’t mean you shouldn’t try to reduce WooCommerce<\/a> abandoned cart rates in your store. After all, just lowering that percentage a bit can translate to major earnings.<\/p>\n

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Ten ways to lower your WooCommerce abandoned cart rate<\/h2>\n

There’s no single magic formula to reduce WooCommerce abandoned cart rates. What you need to do is focus on improving your store’s<\/a> overall experience, and <\/em>make it easier for customers to purchase products. Here are 10 ways you can make that happen.<\/p>\n

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  1. Offer multiple payment gateways<\/a><\/li>\n
  2. Send \u2018abandoned cart\u2019 reminder emails<\/a><\/li>\n
  3. Simplify your store\u2019s checkout process<\/a><\/li>\n
  4. Display clear-cut pricing on your product pages<\/a><\/li>\n
  5. Offer a comprehensive return policy<\/a><\/li>\n
  6. Optimize your store\u2019s loading times<\/a><\/li>\n
  7. Set up \u2018exit-intent\u2019 pop-ups<\/a><\/li>\n
  8. Enable customers to check out as guests<\/a><\/li>\n
  9. Add notifications throughout the checkout process<\/a><\/li>\n
  10. Make sure users can get to their carts easily<\/a><\/li>\n<\/ol>\n\n\t\t
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    \n\t\t \t\tFollow these 10 tips to lower the cart abandonment rate at your @WooCommerce store \ud83d\uded2 #ecommerce<\/a>\n\t\t \t<\/div>\n\t\t \t
    \n\t\t \tClick To Tweet \n\t\t \t\t<\/span>\n\t\t \t<\/a>\n\t\t <\/div>\n\t\t<\/div>\n
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    1. Offer multiple payment gateways<\/h3>\n

    Credit cards are king<\/a> when it comes to online payments. However, you’ve probably noticed that most major online stores accept multiple payment methods, and that’s not a coincidence:<\/p>\n

    \"An<\/p>\n

    According to a survey from Baymard<\/a>, ~6% of shoppers abandon a cart because “there weren’t enough payment methods”.<\/p>\n

    By using more than one payment gateway, you give your customers options<\/a>. That minimizes the chance that they’ll decide not to go through with a purchase because you don’t support the payment method they prefer.<\/p>\n

    Out of the box, WooCommerce supports PayPal<\/a> and Stripe payments<\/a>, which is a great start. However, you can easily add more payment gateways<\/a> to your store, such as Amazon Pay<\/a> and Square<\/a>.<\/p>\n

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    2. Send ‘abandoned cart’ reminder emails<\/h3>\n

    If you’re anything like us, sometimes you end up browsing online stores only to save products for later. Some people do this using a ‘Favorite’ button, and others just save items in their shopping carts. You may even have been planning to make a purchase, but something distracted you before you could complete the process.<\/p>\n

    You can try to minimize these situations in your store by sending ‘abandoned cart’ reminder emails. We wrote a full guide a while ago about how to do this, using the Abandoned Cart Lite plugin<\/a>:<\/p>\n

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