{"id":22165,"date":"2019-03-18T11:33:19","date_gmt":"2019-03-18T09:33:19","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=22165"},"modified":"2024-03-31T20:41:00","modified_gmt":"2024-03-31T20:41:00","slug":"what-is-woocommerce-101","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/what-is-woocommerce-101\/","title":{"rendered":"What Is WooCommerce? WooCommerce 101, Explained for Beginners"},"content":{"rendered":"<p>Wondering &#8220;what is WooCommerce?&#8221; and whether it&#8217;s something you should use?<\/p>\n<p><!--more--><\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p>Here&#8217;s the quick answer, though we&#8217;ll go more in-depth:<\/p>\n<p><strong>WooCommerce helps you build an ecommerce store using WordPress<\/strong>.<\/p>\n<p><a href=\"https:\/\/themeisle.com\/blog\/what-is-wordpress\/\">WordPress<\/a> is like your website&#8217;s operating system, and WordPress is also by far the most popular <a href=\"https:\/\/themeisle.com\/blog\/how-to-make-a-website\/\">way to make a website<\/a>.<\/p>\n<p><strong>WooCommerce<\/strong> takes that basic WordPress operating system and turns it into a fully-functioning ecommerce store.<\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=What+is+%23WooCommerce%3F+%F0%9F%A4%94+WooCommerce+101%2C+explained+for+%23beginners&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/what-is-woocommerce-101\/' target='_blank' rel='nofollow'>What is #WooCommerce? \ud83e\udd14 WooCommerce 101, explained for #beginners<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=What+is+%23WooCommerce%3F+%F0%9F%A4%94+WooCommerce+101%2C+explained+for+%23beginners&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/what-is-woocommerce-101\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<div class=\"su-note\"  style=\"border-color:#e5e1b2;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFBCC;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\ud83d\ude84 Shortcut: Want to make an ecommerce store with WooCommerce? <a href=\"https:\/\/themeisle.com\/blog\/how-to-set-up-woocommerce\/\">Read this<\/a>.<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<p>More than that, WooCommerce is one of the most popular ways to build an ecommerce store. It <a href=\"https:\/\/trends.builtwith.com\/shop\" target=\"_blank\" rel=\"noopener\">powers 15%<\/a> of the ecommerce stores in the top one million sites worldwide:<\/p>\n<div class=\"visualizer-front-container visualizer-lazy-render\" id=\"chart_wrapper_visualizer-102259-1189446267\"><style type=\"text\/css\" name=\"visualizer-custom-css\" id=\"customcss-visualizer-102259\">.locker,.locker-loader{position:absolute;top:0;left:0;width:100%;height:100%}.locker{z-index:1000;opacity:.8;background-color:#fff;-ms-filter:\"progid:DXImageTransform.Microsoft.Alpha(Opacity=80)\";filter:alpha(opacity=80)}.locker-loader{z-index:1001;background:url(https:\/\/themeisle.com\/blog\/wp-content\/plugins\/visualizer\/images\/ajax-loader.gif) no-repeat center center}.dt-button{display:none!important}.visualizer-front-container.visualizer-lazy-render{content-visibility: auto;}.google-visualization-controls-categoryfilter label.google-visualization-controls-label {vertical-align: middle;}.google-visualization-controls-categoryfilter li.goog-inline-block {margin: 0 0.2em;}.google-visualization-controls-categoryfilter li {padding: 0 0.2em;}.visualizer-front-container .dataTables_scrollHeadInner{margin: 0 auto;}.visualizer-editor-front-container{position:relative;width:auto;margin:5%;background:#fff}.visualizer-editor-front{overflow:hidden;width:100%;height:500px}.visualizer-editor-front-actions{padding-bottom:3px}.visualizer-editor-save,.visualizer-editor-cancel{margin:0 4px;padding:2px 15px}.visualizer-cw-error .visualizer-actions{display:none !important;} <\/style><div id=\"visualizer-102259-1189446267\" class=\"visualizer-front  visualizer-front-102259 visualizer-lazy\"><\/div><!-- Not showing structured data for chart 102259 because description is empty --><\/div>\n<h2>Why is WooCommerce so popular?<\/h2>\n<p>There are a bunch of reasons why WooCommerce is such a popular way to build an ecommerce store:<\/p>\n<ul>\n<li>\ud83d\udcb8 WooCommerce is <strong>free<\/strong>, and the underlying WordPress software is also free.<\/li>\n<li>\ud83d\udc4b WooCommerce is <strong>open source<\/strong>. Anyone can go in and audit, modify, or extend the code.<\/li>\n<li>\ud83d\udc50 WooCommerce is <strong>regular person friendly<\/strong>. You don&#8217;t need to be an expert developer to launch a store.<\/li>\n<li>\ud83d\udd0c WooCommerce is <strong>extensible<\/strong>. Using something called &#8220;plugins&#8221;, you can add all kinds of new functionality to your store without the need for any technical knowledge.<\/li>\n<li>\ud83d\udcf1 WooCommerce <strong>works on all devices<\/strong>. More and more people shop on smartphones, and WooCommerce is ready to serve those people.<\/li>\n<li>\ud83c\udfa8 WooCommerce <strong>looks how you want it to<\/strong>. Using something called &#8220;themes&#8221;, you can control exactly how your store looks without the need for any technical knowledge.<\/li>\n<li>\ud83d\udd12 WooCommerce is <strong>secure<\/strong>. Beyond being open source, WooCommerce comes from Automattic, a billion dollar company with the resources to secure your store.<\/li>\n<\/ul>\n<p>In summary, WooCommerce is your way to build a secure, flexible ecommerce store using the most popular tool to make a website (that&#8217;s WordPress!).<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>What can you sell with WooCommerce?<\/h2>\n<p>WooCommerce lets you sell pretty much anything. \ud83d\udcb0<\/p>\n<p>The most common use is to sell physical products, like t-shirts, jewelry&#8230;anything. These are the types of stores you&#8217;re familiar with &#8211; think Amazon.<\/p>\n<p>But you can also use WooCommerce to sell digital products, or <a href=\"https:\/\/themeisle.com\/blog\/book-appointments-through-wordpress\/\">charge for appointments<\/a>, reservations, <a href=\"https:\/\/themeisle.com\/blog\/sell-your-services-online-wordpress\/\">services<\/a>, etc.<\/p>\n<p>For example, if you had a vacation rental by the beach, you could use WooCommerce to let people reserve your house and pay the booking fee.<\/p>\n<p>Basically, if you want to sell &#8220;something&#8221; and accept payment for it, WooCommerce can help you do it.<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>What are some examples of WooCommerce stores?<\/h2>\n<p>To help you understand what WooCommerce is, let&#8217;s take a look at some real examples of ecommerce stores that are powered by WooCommerce.<\/p>\n<h3><a href=\"https:\/\/ashevillebeecharmer.com\/\" target=\"_blank\" rel=\"noopener\">Asheville Bee Charmer<\/a><\/h3>\n<p><img data-opt-id=1416280780  fetchpriority=\"high\" decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-102283\" style=\"-webkit-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); -moz-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5);\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp\" alt=\"Asheville Bee Charmer homepage\" width=\"1920\" height=\"965\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:965\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 1920w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:151\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:515\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:386\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:772\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1800\/h:905\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 1800w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:25\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:478\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 478w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:790\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 790w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1194\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 1194w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:294\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 294w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:388\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 388w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1920\/h:965\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Asheville-Bee-Charmer.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Asheville Bee Charmer relies on WooCommerce to sell various bee products like honey, candles, and body care items directly to consumers.<\/p>\n<h3><a href=\"https:\/\/www.stroopwafels.com\/\" target=\"_blank\" rel=\"noopener\">Daelmans Stroopwafels<\/a><\/h3>\n<p><img data-opt-id=910120869  fetchpriority=\"high\" decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-102285\" style=\"-webkit-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); -moz-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5);\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp\" alt=\"Daelmans Stroopwafels homepage\" width=\"1920\" height=\"1160\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1787\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 1920w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:181\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:619\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:464\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:928\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1786\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 1800w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:30\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:397\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 397w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:657\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 657w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:993\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 993w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:245\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 245w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:323\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 323w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:223\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 223w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1787\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Daelmans-Stroopwafels.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Daelmans Stroopwafels sells the traditional Dutch confectionery, stroopwafels, by using WooCommerce to power their online store.<\/p>\n<h3><a href=\"https:\/\/www.deliciouslycleaneats.com.au\/single-order\/\" target=\"_blank\" rel=\"noopener\">Deliciously Clean Eats<\/a><\/h3>\n<p><img data-opt-id=863555556  fetchpriority=\"high\" decoding=\"async\" class=\"blog-img-std aligncenter size-full wp-image-102261\" style=\"-webkit-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); -moz-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5);\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp\" alt=\"Restaurant menu powered by WooCommerce\" width=\"1920\" height=\"1397\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1484\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 1920w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:218\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:745\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:559\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1483\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1483\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 1800w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:36\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:330\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 330w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:546\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 546w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:825\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 825w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:203\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 203w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:268\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 268w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:186\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 186w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1484\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/Deliciously-Clean-Eats-is-powered-by-WooCommerce.webp 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Here&#8217;s a different look at how you can use WooCommerce &#8211; Deliciously Clean Eats uses it to create a restaurant ordering menu where shoppers can get meals delivered.<br \/>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n<h2>What is WooCommerce and how do you use it?<\/h2>\n<div class=\"wp-pic-wrapper align-center large\" style=\"margin:20px 0;\"><div class=\"wp-pic large plugin wp-pic-ajax scheme2\"  id=\"wp-pic-woocommerce\"data-type=\"plugin\" data-slug=\"woocommerce\" data-image=\"\" data-expiration=\"\"  data-layout=\"large\" data-slugs=\"[]\" ><div class=\"wp-pic-body-loading\"><div class=\"signal\"><\/div><\/div><\/div><\/div><!-- .wp-pic-wrapper--><link rel='stylesheet' id='dashicons-css' href='https:\/\/themeisle.com\/blog\/wp-includes\/css\/dashicons.min.css?ver=6.8.5' type='text\/css' media='all' \/>\n<link rel='stylesheet' id='wppic-style-css' href='https:\/\/themeisle.com\/blog\/wp-content\/plugins\/wp-plugin-info-card\/dist\/wppic-styles.css?ver=6.1.1' type='text\/css' media='all' \/>\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-includes\/js\/jquery\/jquery.min.js?ver=3.7.1\" id=\"jquery-core-js\"><\/script>\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-includes\/js\/jquery\/jquery-migrate.min.js?ver=3.4.1\" id=\"jquery-migrate-js\"><\/script>\n<script type=\"text\/javascript\" id=\"wppic-script-js-extra\">\n\/* <![CDATA[ *\/\nvar wppicAjax = {\"ajaxurl\":\"https:\\\/\\\/themeisle.com\\\/blog\\\/wp-admin\\\/admin-ajax.php\"};\n\/* ]]> *\/\n<\/script>\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-content\/plugins\/wp-plugin-info-card\/assets\/js\/wppic-script.min.js?ver=6.1.1\" id=\"wppic-script-js\"><\/script>\n\n<p>In slightly more technical terms, WooCommerce is a plugin for WordPress. So if you want to <a href=\"https:\/\/themeisle.com\/blog\/woocommerce-shop-page\/\">create your own ecommerce store with WooCommerce<\/a>, you&#8217;ll first need to install and set up WordPress.<\/p>\n<p>We have a full guide on <a href=\"https:\/\/themeisle.com\/blog\/how-to-make-a-website\/\">how to make a website with WordPress<\/a> and <a href=\"https:\/\/themeisle.com\/blog\/how-to-set-up-woocommerce\/\">how to set up WooCommerce<\/a>, but here&#8217;s a quick run-down of the steps you&#8217;ll need to take\u2026<\/p>\n<ul>\n<li><a href=\"#step-one\">Purchase WordPress hosting and a domain name<\/a><\/li>\n<li><a href=\"#step-two\">Install WordPress<\/a><\/li>\n<li><a href=\"#step-three\">Install WooCommerce<\/a><\/li>\n<li><a href=\"#step-four\">Extend WooCommerce with plugins and themes<\/a><\/li>\n<\/ul>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n<h3 id=\"step-one\">1. Purchase WordPress hosting and a domain name<\/h3>\n<p><a href=\"https:\/\/themeisle.com\/blog\/what-is-wordpress-hosting\/\">WordPress hosting<\/a> is what powers your store and makes it accessible to the world and your domain name is the permanent address of your store on the Internet (ours is <code>themeisle.com<\/code>).<\/p>\n<p>WordPress hosting can cost anywhere from $10 per month for a small store to $50+ per month for a large store, and a domain name will typically only run you about $10 to $13 per year.<\/p>\n<p>To get you started, we&#8217;ve collected some of <a href=\"https:\/\/themeisle.com\/blog\/best-woocommerce-hosting\/\">the best WooCommerce hosting providers<\/a>, all of which can help you purchase your domain name, as well.<\/p>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n<h3 id=\"step-two\">2. Install WordPress<\/h3>\n<p>Once you have hosting, you&#8217;ll need to install the basic WordPress software. Most hosts make it easy to <a href=\"https:\/\/themeisle.com\/blog\/how-to-install-wordpress\/\">install WordPress<\/a>, and some will even install it for you.<\/p>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n<h3 id=\"step-three\">3. Install WooCommerce<\/h3>\n<p>At this point, you&#8217;ll have a working, albeit basic, WordPress site. You&#8217;ve basically built a blank canvas for your website. Now, you&#8217;re going to get out the paintbrushes and make it into exactly what you want.<\/p>\n<p>First on your list &#8211; install the WooCommerce plugin and run through its setup wizard to configure its basics. Once you&#8217;ve done that, you&#8217;ll officially have a working ecommerce store.<\/p>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n<h3 id=\"step-four\">4. Extend WooCommerce with plugins and themes<\/h3>\n<p>Now for the fun part &#8211; making things your own.<\/p>\n<p>To customize your store, you can use two types of extensions:<\/p>\n<ul>\n<li><strong>\ud83d\udd0c Plugins<\/strong> &#8211; these extend your store with new functionality (<em>just like the WooCommerce plugin extends the core WordPress software with ecommerce functionality<\/em>).<\/li>\n<li><strong>\ud83c\udfa8 Themes<\/strong> &#8211; these let you control how your store looks to visitors. Think of them kind of like changing your store&#8217;s clothing &#8211; you can easily switch outfits until you find one you like.<\/li>\n<\/ul>\n<p>You can find lots of great free and premium (paid) <a href=\"https:\/\/themeisle.com\/blog\/best-free-woocommerce-themes\/\">WooCommerce themes<\/a>.<\/p>\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><a href=\"#\" style=\"color:#999999\">Go to top<\/a><\/div>\n<h2>Quick recap<\/h2>\n<p>At this point you should have a pretty good idea of what WooCommerce is.<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p>At its simplest, it&#8217;s a free tool that helps you build an ecommerce store. What&#8217;s more, it&#8217;s powered by the open source WordPress software, which is the most popular way to build a website.<\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=What+is+%23WooCommerce%3F+%F0%9F%A4%94+WooCommerce+101%2C+explained+for+%23beginners&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/what-is-woocommerce-101\/' target='_blank' rel='nofollow'>What is #WooCommerce? \ud83e\udd14 WooCommerce 101, explained for #beginners<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=What+is+%23WooCommerce%3F+%F0%9F%A4%94+WooCommerce+101%2C+explained+for+%23beginners&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/what-is-woocommerce-101\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n<p>Beyond offering you a secure, functional way to create a store, WooCommerce is also easy to extend, which lets you customize your store to meet your needs.<\/p>\n<p>For a deeper look, check out our <a href=\"https:\/\/themeisle.com\/blog\/how-to-set-up-woocommerce\/\">guide on how to set up WooCommerce<\/a> \ud83d\udc48.<\/p>\n<p>To get started with WooCommerce, you&#8217;ll need to:<br \/>\n<div class=\"su-note\"  style=\"border-color:#e5e1b2;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFBCC;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<ol>\n<li>Purchase hosting and a domain name<\/li>\n<li>Install WordPress<\/li>\n<li>Install the WooCommerce plugin<\/li>\n<li>Extend your store with plugins and themes<\/li>\n<\/ol>\n<\/div><\/div>\n<p>And if you&#8217;d like to see how WooCommerce compares to another popular ecommerce tool, check out <a href=\"https:\/\/themeisle.com\/blog\/shopify-vs-woocommerce\/\">our WooCommerce vs Shopify comparison<\/a>.<\/p>\n<p><strong><em>Still confused by what WooCommerce is? Ask away in the comments and we&#8217;ll try to help out.<\/em><\/strong><\/p>\n<style>.ticss-d144f107 strong{font-weight: 700;\n    letter-spacing: -0.2px;\n    line-height: 1.2;\n    display: inline-block;}<\/style>\n\n\n<div class=\"wp-block-columns speed-guide has-white-color has-text-color has-background has-link-color wp-elements-2f81f6c5526477b5b4d52d1ca4513949 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4267cf\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-medium\"><img data-opt-id=30701221  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\"  decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:768\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:50\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:240\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 240w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:397\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 397w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:600\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 600w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:148\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 148w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:195\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 195w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:135\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 135w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 2x\" \/><noscript><img data-opt-id=30701221  decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:768\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:50\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:240\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 240w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:397\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 397w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:600\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 600w, 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300px\" \/></noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center ticss-58e79f2f\" style=\"font-size:14px\"><strong>FREE GUIDE<\/strong><\/p>\n\n\n\n<p class=\"ticss-d144f107\" style=\"font-size:25px\"><strong>4 Essential Steps to Speed Up Your&nbsp;WordPress Website<\/strong><\/p>\n\n\n\n<p class=\"ticss-3b627beb\">Follow the simple steps in our 4-part mini series and reduce your loading times by 50-80%.&nbsp;\ud83d\ude80<\/p>\n\n\n<p><div class=\"frm_forms  with_frm_style frm_style_themeisle\" id=\"frm_form_4_container\" data-token=\"fb1c9a091ebf3b4b7ff9baa1739000ad\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_pro_form \" id=\"form_site-speed-guide-below-post\" data-token=\"fb1c9a091ebf3b4b7ff9baa1739000ad\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Site Speed Guide - Below Post<\/legend>\r\n\r\n<div 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