Interested in using WordPress geo location data to personalize your website based on a user’s physical location?<\/p>\n
Geo location or ‘geo targeting’ is very commonplace. It can be used for advertising, or to get highly-targeted content in front of the right audience<\/a>. In other words, it enables you to target your website’s experience, which can lead to more conversions.<\/p>\n <\/p>\n In this article, we’re going to dig deeper into how geo targeting works and how you can use it to your benefit on a website. Then we’ll talk about geo location plugins and some best practices. Let’s get to work!<\/p>\n<\/div><\/div>\n Generally speaking, it’s hard to fully hide your location online. Your smartphone always knows where you are thanks to built-in GPS. If you’re on a desktop or a laptop, browsers can find out where you are, using your IP address<\/a> or information about nearby wireless networks.<\/p>\n The point is, there are a ton of ways by which you can geo locate users, and you can use the data to great effect. For example, you can:<\/p>\n Overall, the main advantage that geo location information gives you is its ability to show highly targeted content to users of interest. This means they get content that’s more likely to engage them, and you might improve conversion rates along the way \u2013 a win-win! There are a lot of ways to implement geo location on your website. However, since we’re talking about WordPress, the easiest approach is to use plugins to get the job done. Let’s talk about two of our favorites and how they work.How geo targeting works (and how you can use it to your advantage)<\/h2>\n
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\nTwo helpful WordPress geo location plugins<\/h2>\n
\n1. GEO my WordPress<\/h3>\n