If you don’t clean your house from time to time, it’ll transform into a mess. The same thing goes for websites (even if it’s not as evident). Over time, posts become outdated, images stop loading, links get broken, and much more. If you don’t carry out a website content audit from time to time, things can get out of hand.<\/p>\n
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The idea of a site audit is to catch all those previously mentioned issues and fix them promptly. It can be a lot of work, depending on how large your website is, but it’ll also improve your visitor’s experience \u2013 which should always be your primary goal.<\/p>\n
In this article, we’re going to talk a bit more about what content reviews are<\/a> and why they’re so important. Then we’ll go over four steps to a basic website content audit<\/a>. Let’s get the ball rolling!<\/p>\n<\/div><\/div>\n The idea of a content review or audit for your website is to give it an inspection from top to bottom, to check if anything is out of place. When it comes to sites, this can mean elements such as:<\/p>\n For example, let’s say you published a blog post about the best WordPress web hosts<\/a> in 2023. The problem is, these types of rankings shift constantly, so if you want to provide your visitors with the most accurate information, you’d need to update the post annually.<\/p>\n A website content audit would help you identify the issue, so you can take steps to correct it. Ideally, it’s a process you’ll revisit every few months, just to make sure your website’s content is up to date and everything’s working as it should. It can take a while, depending on how extensive your content library is, but it can also help you keep visitors happy \u2013 so it’s a necessity. The idea of a website content audit can sound intimidating, so let’s break it down into four simple steps you can tackle when it comes time for your audit. Links are a key component of every site. Without them, you can’t navigate from page to page, link visitors to the information they need, or work on your Search Engine Optimization (SEO)<\/a>.<\/p>\n Of course, websites change over time, which can cause problems. For example, you could be linking to an external site that went offline, or you delete a page and forget to update the links. In any case, when a visitor finds a broken link, it reflects negatively on you.<\/p>\n Updating a link only takes seconds. The difficult part is figuring out if there are any broken links within your site in the first place. Fortunately, there are plenty of tools you can use to help you spot broken links. For WordPress users, the easiest option is the Broken Link Checker plugin<\/a>:<\/p>\nWhat is a content review (and how can it help you)?<\/h2>\n
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\nHow to perform a website content audit (in 4 steps)<\/h2>\n
\n1. Look for broken links on your website<\/h3>\n