{"id":19541,"date":"2019-01-02T11:46:30","date_gmt":"2019-01-02T09:46:30","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=19541"},"modified":"2019-01-02T10:42:00","modified_gmt":"2019-01-02T10:42:00","slug":"ecommerce-design-mistakes","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/ecommerce-design-mistakes\/","title":{"rendered":"13 Unlucky eCommerce Design Mistakes That Are Hurting Your Store"},"content":{"rendered":"

Getting shoppers to your eCommerce store<\/a> is hard enough. But once they’re there, you also have to convince them to buy. However, if you’re making some of these common eCommerce design mistakes, you might be making things a lot more difficult than they need to be.<\/p>\n

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In this post, we’ll introduce 13+ common eCommerce design mistakes, along with some tips for what to do to fix them when needed.<\/p>\n

Let’s get this thing started:<\/p>\n<\/div><\/div>\n

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\n\t\t \t\tHave an #eCommerce store? Don't let these #design #mistakes hurt your bottom line<\/a>\n\t\t \t<\/div>\n\t\t \t
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13+ common eCommerce design mistakes to avoid<\/h2>\n

1. Not making your store compatible with all devices<\/h3>\n

Did you know that 60% of searches<\/a> are initiated on mobile devices? Most shoppers rely on multiple devices to shop for stuff. Even if the purchase is not completed on a mobile device, the search and selection can happen on a mobile device, before a product is purchased from a physical store. Take a cue from this and ensure consistent user experience across multiple devices. This way, you can stay clear of one of the most common eCommerce design mistakes.<\/p>\n

You can use a free tool like Am I Responsive?<\/a> to see how your store looks on different devices:<\/p>\n

\"Lack<\/p>\n

2. Choosing the wrong theme or plugins<\/h3>\n

Don’t make the mistake of choosing a theme simply because it looks good on another site. Instead, while selecting a theme<\/a> for your online store, first list out all the features that are important to your store. After that, it’s totally up to you whether to go with a ready-made theme with these features built-in, opt for a basic theme to which you can add custom code, or even code your theme right from scratch.<\/p>\n

Here are some tips for how to choose a WooCommerce theme<\/a>.<\/p>\n

3. Not following conventional eCommerce design standards<\/h3>\n

Yes, “standard” might sound boring. But the thing is most shoppers have become familiar with a certain format for websites of online stores. They look for the shopping cart in the top-right right corner, contact details in header or footer, and a zoom option on mousing over.<\/p>\n

Therefore, it’s best to stick to familiar grids and layouts so shoppers don’t have to search<\/a> for buttons to click. From welcome screens to product display and shopping cart to checkout, the path to sales must be clear, no guessing required. One yardstick to use is that even a person who doesn’t know the language should be able to find their way about your website.<\/p>\n

4. Poor search, sort, or filter options<\/h3>\n

There’s a whole category of shoppers given to gazing at shop windows. Many don’t really know what they’re looking for. Your product display needs to be attractive enough to hold their attention. But just being attractive with a huge Buy button won’t cut it here. Beyond that, you need to help shoppers find just what they’re looking for without too much trouble.<\/p>\n

You can do this by categorizing products, and allowing visitors to sort and filter them. A search option can help too. Other features that can help shoppers to decide quickly are comparison tables, FAQs and product reviews.<\/p>\n

5. Boring, unhelpful images<\/h3>\n

It’s images that sell, one picture = a thousand words. Not including high-quality photos is one of the biggest eCommerce design mistakes to watch out for. You can also include multiple photos per product to give visitors more details about products.<\/p>\n

6. Not displaying related products<\/h3>\n

You’re leaving money on the table with this one. You have sure customers for one product, they are very likely to buy related products.<\/p>\n

To display related products at your WooCommerce store, you can follow these instructions<\/a>.<\/p>\n

7. Not letting shoppers add items to a wishlist<\/h3>\n

Sometimes shoppers aren’t ready to buy right away. Letting shoppers save items to a wishlist gives them a chance to come back and buy at a time that’s right for them.<\/p>\n

If you’re using WooCommerce, you can add wishlist functionality with a plugin like WooCommerce Wishlist Plugin:<\/p>\n

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