{"id":16988,"date":"2018-09-17T11:28:18","date_gmt":"2018-09-17T08:28:18","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=16988"},"modified":"2018-09-17T13:02:00","modified_gmt":"2018-09-17T13:02:00","slug":"how-to-write-a-services-page","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/how-to-write-a-services-page\/","title":{"rendered":"How to Write a Services Page for Your WordPress Website"},"content":{"rendered":"

While your existing customers will certainly visit your website, most of its views<\/a> are likely to come from potential leads. Perhaps the most important step in \u2018selling\u2019 these visitors on your business is to help them understand exactly what you offer<\/a>. In turn, this means learning how to write a services page.<\/p>\n

Before people can decide whether or not they need your services<\/a>, you need to make it clear exactly what you’re offering. A dedicated services page helps you lay out all the necessary details. Plus, placing this information in its own page means it won\u2019t clutter up your homepage<\/a>.<\/p>\n

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In this post, we\u2019ll talk about when and why this kind of page can be useful. Then we\u2019ll explain what it should include, and explore how to write a services page in WordPress. Let\u2019s get to work!<\/p>\n<\/div><\/div>\n

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\n\t\t \t\tHow to create an effective services page for your #WordPress website. #tutorial<\/a>\n\t\t \t<\/div>\n\t\t \t
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How a dedicated services page benefits your website<\/h2>\n

Sometimes, people will end up on your website because they\u2019re looking for a very specific type of solution. However, a lot of visitors aren\u2019t likely to know who you are and what you do until they arrive. Communicating your business\u2019 purpose and offerings to those potential leads should be one of your site\u2019s primary goals.<\/p>\n

Among other things, this includes clarifying what services you provide. It\u2019s important to be as specific as possible here. Just saying you offer \u201csecurity solutions\u201d doesn\u2019t tell your visitors much. They\u2019re just going to wonder what those security solutions are for, and what features are included.<\/p>\n

However, trying to cram a lot of details about your services on your homepage can be counterproductive. In general, you want your homepage, landing page<\/a>, or other portal to be concise and easy to grasp.<\/p>\n

This is where a dedicated services page comes in very handy:<\/p>\n

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You can collect all the necessary information about your services in one place, and include as much detail as you like. Plus, you can even link to it from your homepage, as well as other prominent locations such as your sidebar<\/a> and menu<\/a>.<\/p>\n

A services page is a smart inclusion for nearly any business website<\/a>. In general, though, it\u2019s most useful for companies offering a range of services instead of doing one very specific thing. However, before you can learn how to write a services page like this, you\u2019ll need to know what it should cover.<\/p>\n

What your services page should include<\/h2>\n

At this point, you\u2019re probably wondering what an effective services page might look like. Just as with any page on your site, it should naturally be informed by your unique audience<\/a>, focus, and goals. However, there are<\/em> some tips you can keep in mind as you decide how to write a services page.<\/p>\n

For instance, you\u2019ll want to include:<\/p>\n