{"id":14551,"date":"2018-08-06T12:38:23","date_gmt":"2018-08-06T09:38:23","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=14551"},"modified":"2023-03-15T13:22:00","modified_gmt":"2023-03-15T13:22:00","slug":"website-launch-checklist","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/website-launch-checklist\/","title":{"rendered":"Website Launch Checklist: 25+ Things to Check Before Launching"},"content":{"rendered":"<p>Are you preparing to launch your WordPress website? To help make it a success, we created this handy website launch checklist to ensure a smooth launch when you make your site public.<\/p>\n<p>We&#8217;ll cover everything from proofreading to testing performance. And while some of these tips might seem a little basic, that&#8217;s kind of the point! We want to help you make sure that you didn&#8217;t accidentally overlook some small, but important, aspect of your website.<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p>To do that, take a few minutes and run your website through this list&#8230;<\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=25%2B+things+to+check+before+you+launch+your+%23WordPress+%23website%21&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/website-launch-checklist\/' target='_blank' rel='nofollow'>25+ things to check before you launch your #WordPress #website!<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=25%2B+things+to+check+before+you+launch+your+%23WordPress+%23website%21&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/website-launch-checklist\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n<h2>Your 25-point website launch checklist<\/h2>\n<h3>1. Check for little errors<\/h3>\n<p>Don&#8217;t make the mistake of having a typo on a key page. Take a few minutes and go back and proofread as much content as possible. Also, look for other little issues with audio files, videos, or dummy text:<\/p>\n<ul>\n<li>Content should be easy to read &#8211; font size, short sentences, bullet points, lots of white space<\/li>\n<li>Images must be optimized, properly labeled and have alt text<\/li>\n<li>Audio and video files need to work properly<\/li>\n<\/ul>\n<h3>2. Make sure you have a contact page<\/h3>\n<p>Not only does a contact page allow visitors to get in touch with you, it adds credibility and improves the trust quotient of your website. Find out how to add one to your website in <a href=\"https:\/\/themeisle.com\/blog\/build-a-contact-page-on-wordpress\/\">this post<\/a>.<\/p>\n<h3>3. Set up Google Analytics<\/h3>\n<p>When you launch a site, you might want to track its traffic and <a href=\"https:\/\/themeisle.com\/blog\/target-audience-profile\/\">learn about your audience<\/a>. With <a href=\"https:\/\/analytics.google.com\/\" rel=\"noopener\" target=\"_blank\">Google Analytics<\/a>, you can monitor:<\/p>\n<ul>\n<li>the general profiles of your visitors<\/li>\n<li>what devices visitors use<\/li>\n<li>your most popular pages, posts, and products<\/li>\n<li>user behavior and <a href=\"https:\/\/themeisle.com\/blog\/user-engagement-in-wordpress\/\">engagement<\/a><\/li>\n<li>conversion rates<\/li>\n<li>how marketing campaigns perform<\/li>\n<li>how fast your site loads<\/li>\n<li>the sources of traffic<\/li>\n<li>a lot more data<\/li>\n<\/ul>\n<p><img data-opt-id=71124971  fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-14553\" style=\"-webkit-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); -moz-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5);\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2022\/02\/google-analytics.jpg\" alt=\"Google Analytics\" width=\"1000\" height=\"398\"><\/p>\n<p>To benefit from all this data, you need to set up Google Analytics on your website. <a href=\"https:\/\/themeisle.com\/blog\/set-up-google-analytics-in-wordpress\/\">This post<\/a> offers a few different methods to integrate Google Analytics with WordPress and teaches you how to implement every method.<\/p>\n<h3>4. Test your site&#8217;s usability<\/h3>\n<p>Check that all functional aspects of the website work as intended. Usability is important for conversions as well as for overall SEO. Most importantly, you need to look at each element on your website just as a visitor would.<\/p>\n<ul>\n<li>Ensure that <a href=\"https:\/\/themeisle.com\/blog\/wordpress-image-optimizer-plugins-compared\/\">images are optimized for speed<\/a><\/li>\n<li>In particular, test all call-to-action forms and <a href=\"https:\/\/themeisle.com\/blog\/add-a-contact-form-to-wordpress\/\">contact forms<\/a><\/li>\n<li>On a multi-user site, check the login procedure, roles, and credentials<\/li>\n<li>Check out overall experience through the eyes of a user consuming content on the website<\/li>\n<li>In case you&#8217;ve put autoresponders in place, make sure they respond as you intended<\/li>\n<li>If your website is going to <a href=\"https:\/\/themeisle.com\/blog\/accept-payments-with-wordpress\/\">accept payments<\/a>, do a test run of each step in the purchase\/payment process, including the success page redirect. This includes downloads, sign-ups, shopping cart functions, payment processing, email notifications, buttons, and links<\/li>\n<\/ul>\n<h3>5. Make sure your navigation works<\/h3>\n<p>At no point should visitors be unsure of which button to click next on your website. Besides, your on-site search should work smoothly and accurately. Try moving through the different locations on your website as a casual visitor would.<\/p>\n<p>Read this post for more tips on <a href=\"https:\/\/themeisle.com\/blog\/improve-wordpress-website-navigation\/\">how to create a great navigation structure<\/a>.<\/p>\n<h3>6. Check for mobile-friendliness<\/h3>\n<p>Testing for compatibility with mobile devices is now an essential part of any website launch checklist, given Google\u2019s focus on <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"noopener\">mobile-first indexing<\/a>. Consequently, your website must be <a href=\"https:\/\/themeisle.com\/blog\/mobile-friendly-wordpress-website\/\">mobile-friendly<\/a>, and just as functional and pleasing on mobiles as it is on desktops.<\/p>\n<p>In other words, text should be easy to read on mobile devices, content should be the same on both versions of your website, navigation is easy, buttons have proper spacing, etc.<\/p>\n<p><img data-opt-id=1680232283  fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-14553\" style=\"-webkit-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); -moz-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5);\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Googles-mobile-friendly-speed-test.png\" alt=\"Google's mobile friendly speed test\" width=\"1000\" height=\"398\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1000\/h:398\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Googles-mobile-friendly-speed-test.png 1000w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:119\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Googles-mobile-friendly-speed-test.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:306\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Googles-mobile-friendly-speed-test.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:20\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Googles-mobile-friendly-speed-test.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:191\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Googles-mobile-friendly-speed-test.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:316\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Googles-mobile-friendly-speed-test.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:118\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Googles-mobile-friendly-speed-test.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:155\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Googles-mobile-friendly-speed-test.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:107\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Googles-mobile-friendly-speed-test.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1000\/h:398\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Googles-mobile-friendly-speed-test.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Fortunately, you can use Google&#8217;s own tool, <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener\">Google\u2019s Mobile-Friendly Test<\/a> to test these aspects.<\/p>\n<h3>7. Review browser compatibility<\/h3>\n<p>It&#8217;s not enough to view the website from your browser alone. Additionally, you need to see <a href=\"https:\/\/themeisle.com\/blog\/test-a-website-in-different-browsers\/\">how it appears in different versions of major browsers<\/a>. At the bare minimum, you&#8217;ll need to test it on Chrome, Firefox, and Safari.<\/p>\n<p><img data-opt-id=166957913  fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-14554 size-full\" style=\"-webkit-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); -moz-box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5); box-shadow: 0px 0px 8px 2px rgba(0,0,0,0.5);\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Browsershots.png\" alt=\"Browsershots can help you complete the website launch checklist\" width=\"1000\" height=\"478\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1000\/h:478\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Browsershots.png 1000w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:143\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Browsershots.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:367\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Browsershots.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:24\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Browsershots.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:229\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Browsershots.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:380\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Browsershots.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:141\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Browsershots.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:186\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Browsershots.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:129\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Browsershots.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1000\/h:478\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2018\/05\/Browsershots.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Again, you&#8217;ll find free tools like <a href=\"http:\/\/browsershots.org\/\" target=\"_blank\" rel=\"noopener\">Browsershots<\/a> for this purpose. It uses a number of computers at different locations to open your website in various browsers. It then captures screenshots of your web pages in different browsers and uploads them to a central dedicated server for your review.<\/p>\n<h3>8. Run compatibility testing<\/h3>\n<p>Sometimes, it can happen that plugins don&#8217;t play nice with each other. Therefore, it&#8217;s advisable to run a compatibility test using plugins like PHP Compatibility Checker. This avoids glitches on account of plugin, theme, or WordPress update conflicts.<\/p>\n<div class=\"wp-pic-wrapper align-center large\" style=\"margin:20px 0;\"><div class=\"wp-pic large plugin scheme2\"  id=\"wp-pic-php-compatibility-checker\" ><div class=\"wp-pic-large\" style=\"display: none;\">\n\t<div class=\"wp-pic-large-content\">\n\t\t<a rel=\"nofollow\" class=\"wp-pic-asset-bg\" href=\"https:\/\/wordpress.org\/plugins\/php-compatibility-checker\/\" target=\"_blank\" title=\"WordPress.org Plugin Page\">\n\t\t\t<img data-opt-id=1364275034  data-opt-src=\"https:\/\/ps.w.org\/php-compatibility-checker\/assets\/banner-772x250.png\"  decoding=\"async\" src=\"https:\/\/ps.w.org\/php-compatibility-checker\/assets\/banner-772x250.png?rev=1446087\" alt=\"PHP Compatibility Checker\" \/><noscript><img data-opt-id=1364275034  decoding=\"async\" src=\"https:\/\/ps.w.org\/php-compatibility-checker\/assets\/banner-772x250.png?rev=1446087\" alt=\"PHP Compatibility Checker\" \/></noscript>\t\t\t<span class=\"wp-pic-asset-bg-title\"><span>PHP Compatibility Checker<\/span><\/span>\n\t\t<\/a>\n\t\t<div class=\"wp-pic-half-first\">\n\t\t\t<a rel=\"nofollow\" class=\"wp-pic-logo\" href=\"https:\/\/wordpress.org\/plugins\/php-compatibility-checker\/\" style=\"background-image: url(https:\/\/ps.w.org\/php-compatibility-checker\/assets\/icon-256x256.png?rev=1446087 );\" target=\"_blank\" title=\"WordPress.org Plugin Page\"><\/a>\n\t\t\t<p class=\"wp-pic-author\">Author(s):\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/profiles.wordpress.org\/wpengine\/\">WP Engine<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t<p class=\"wp-pic-version\"><span>Current Version:<\/span> 1.6.3<\/p>\n\t\t\t<p class=\"wp-pic-updated\"><span>Last Updated:<\/span> December 14, 2023<\/p>\n\t\t\t<p><a rel=\"nofollow\" class=\"wp-pic-dl-link\" href=\"https:\/\/downloads.wordpress.org\/plugin\/php-compatibility-checker.1.6.3.zip\" title=\"Direct download\">Direct Download<\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wp-pic-half-last\">\n\t\t\t<div class=\"wp-pic-bottom\">\n\t\t\t\t<div class=\"wp-pic-bar\">\n\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/wordpress.org\/support\/view\/plugin-reviews\/php-compatibility-checker\" class=\"wp-pic-rating\" target=\"_blank\" title=\"Ratings\">\n\t\t\t\t\t\t54%<em>Ratings<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/downloads.wordpress.org\/plugin\/php-compatibility-checker.1.6.3.zip\" class=\"wp-pic-downloaded\" target=\"_blank\" title=\"Direct download\">\n\t\t\t\t\t\t200,000+<em>Installs<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/wordpress.org\/plugins\/php-compatibility-checker\/\" class=\"wp-pic-requires\" target=\"_blank\" title=\"WordPress.org Plugin Page\">\n\t\t\t\t\t\tWP 5.6+<em>Requires<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div><\/div><!-- .wp-pic-wrapper--><link rel='stylesheet' id='dashicons-css' href='https:\/\/themeisle.com\/blog\/wp-includes\/css\/dashicons.min.css?ver=6.8.5' type='text\/css' media='all' \/>\n<link rel='stylesheet' id='wppic-style-css' href='https:\/\/themeisle.com\/blog\/wp-content\/plugins\/wp-plugin-info-card\/dist\/wppic-styles.css?ver=6.1.1' type='text\/css' media='all' \/>\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-includes\/js\/jquery\/jquery.min.js?ver=3.7.1\" id=\"jquery-core-js\"><\/script>\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-includes\/js\/jquery\/jquery-migrate.min.js?ver=3.4.1\" id=\"jquery-migrate-js\"><\/script>\n<script type=\"text\/javascript\" id=\"wppic-script-js-extra\">\n\/* <![CDATA[ *\/\nvar wppicAjax = {\"ajaxurl\":\"https:\\\/\\\/themeisle.com\\\/blog\\\/wp-admin\\\/admin-ajax.php\"};\n\/* ]]> *\/\n<\/script>\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-content\/plugins\/wp-plugin-info-card\/assets\/js\/wppic-script.min.js?ver=6.1.1\" id=\"wppic-script-js\"><\/script>\n\n<h3>9. Get ready for 404s<\/h3>\n<p>Sure, 404 errors are not likely on a new website. Nevertheless, a visitor may mistype or somehow land on a \u201cPage Not Found\u201d error message. Just so you don&#8217;t lose this visitor, and to improve user experience, create a custom 404 page.<\/p>\n<div class=\"wp-pic-wrapper align-center large\" style=\"margin:20px 0;\"><div class=\"wp-pic large plugin scheme2\"  id=\"wp-pic-404page\" ><div class=\"wp-pic-large\" style=\"display: none;\">\n\t<div class=\"wp-pic-large-content\">\n\t\t<a rel=\"nofollow\" class=\"wp-pic-asset-bg\" href=\"https:\/\/wordpress.org\/plugins\/404page\/\" target=\"_blank\" title=\"WordPress.org Plugin Page\">\n\t\t\t<img data-opt-id=426692204  data-opt-src=\"https:\/\/ps.w.org\/404page\/assets\/banner-772x250.png\"  decoding=\"async\" src=\"https:\/\/ps.w.org\/404page\/assets\/banner-772x250.png?rev=3345344\" alt=\"Smart Custom 404 Error Page\" \/><noscript><img data-opt-id=426692204  decoding=\"async\" src=\"https:\/\/ps.w.org\/404page\/assets\/banner-772x250.png?rev=3345344\" alt=\"Smart Custom 404 Error Page\" \/></noscript>\t\t\t<span class=\"wp-pic-asset-bg-title\"><span>Smart Custom 404 Error Page<\/span><\/span>\n\t\t<\/a>\n\t\t<div class=\"wp-pic-half-first\">\n\t\t\t<a rel=\"nofollow\" class=\"wp-pic-logo\" href=\"https:\/\/wordpress.org\/plugins\/404page\/\" style=\"background-image: url(https:\/\/ps.w.org\/404page\/assets\/icon-256x256.png?rev=3345344 );\" target=\"_blank\" title=\"WordPress.org Plugin Page\"><\/a>\n\t\t\t<p class=\"wp-pic-author\">Author(s):\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/profiles.wordpress.org\/nerdpressteam\/\">NerdPress<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t<p class=\"wp-pic-version\"><span>Current Version:<\/span> 11.4.8<\/p>\n\t\t\t<p class=\"wp-pic-updated\"><span>Last Updated:<\/span> July 16, 2025<\/p>\n\t\t\t<p><a rel=\"nofollow\" class=\"wp-pic-dl-link\" href=\"https:\/\/downloads.wordpress.org\/plugin\/404page.11.4.8.zip\" title=\"Direct download\">Direct Download<\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wp-pic-half-last\">\n\t\t\t<div class=\"wp-pic-bottom\">\n\t\t\t\t<div class=\"wp-pic-bar\">\n\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/wordpress.org\/support\/view\/plugin-reviews\/404page\" class=\"wp-pic-rating\" target=\"_blank\" title=\"Ratings\">\n\t\t\t\t\t\t98%<em>Ratings<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/downloads.wordpress.org\/plugin\/404page.11.4.8.zip\" class=\"wp-pic-downloaded\" target=\"_blank\" title=\"Direct download\">\n\t\t\t\t\t\t100,000+<em>Installs<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/wordpress.org\/plugins\/404page\/\" class=\"wp-pic-requires\" target=\"_blank\" title=\"WordPress.org Plugin Page\">\n\t\t\t\t\t\tWP 4.0+<em>Requires<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div><\/div><!-- .wp-pic-wrapper-->\n<p>Not only that, you can <a href=\"https:\/\/wordpress.org\/plugins\/404-to-301\/\" target=\"_blank\" rel=\"noopener\">set up email alerts<\/a> to track 404 errors from the moment your site goes live, and <a href=\"https:\/\/themeisle.com\/blog\/fix-404-errors-in-wordpress\/\">fix them early<\/a>.<\/p>\n<h3>10. Make sure URLs are correct<\/h3>\n<p>Often, when a site is moved from <a href=\"https:\/\/themeisle.com\/blog\/wordpress-staging-site\/\">the staging area<\/a> to production, it&#8217;s necessary to change all <a href=\"https:\/\/themeisle.com\/blog\/what-is-a-website-url\/\">the URLs<\/a>. Make sure to double-check that all the URLs are correct on the live version of your site before you move any further through the website launch checklist.<\/p>\n<h3>11. Make sure you have clear calls-to-action<\/h3>\n<p>This is one check you cannot afford to ignore &#8211; ensuring the site has clearly defined call to action elements. <a href=\"https:\/\/themeisle.com\/blog\/add-call-to-action-wordpress\/\">Call to actions<\/a> help funnel your visitors to the most important locations. Or, they can help you build an email list, if that&#8217;s your goal.<\/p>\n<h3>12. Install and configure an SEO plugin<\/h3>\n<p>Install the <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\">Yoast SEO plugin<\/a> or any other SEO plugin to optimize for SEO. Make sure every page has a unique <a href=\"https:\/\/themeisle.com\/blog\/optimize-your-wordpress-title-and-tagline\/\">title<\/a>, a <a href=\"https:\/\/themeisle.com\/blog\/meta-description-in-wordpress\/\">meta description<\/a>, and is optimized for keyword usage. <a href=\"https:\/\/themeisle.com\/blog\/get-started-with-wordpress-seo\/\">Learn more about basic WordPress SEO here<\/a>.<\/p>\n<h3>13. Configure your permalinks<\/h3>\n<p>Using permalinks that describe the content of each page makes them easy to remember, more usable, and more SEO-friendly. Find out more about how to configure permalinks in <a href=\"https:\/\/themeisle.com\/blog\/permalinks-in-wordpress\/\">this post<\/a>.<\/p>\n<h3>14. Check your XML sitemaps\/HTML sitemap<\/h3>\n<p>Most SEO plugins usually <a href=\"https:\/\/themeisle.com\/blog\/wordpress-sitemap\/\">build a sitemap<\/a> for you automatically, but you should double check that it:<\/p>\n<ul>\n<li>Really does exist.<\/li>\n<li>Is working properly and includes all the content it should.<\/li>\n<\/ul>\n<h3>15. Check your robots.txt File<\/h3>\n<p>A <a href=\"https:\/\/themeisle.com\/blog\/robots-txt\/\">robots.txt<\/a> file also helps search engines to crawl your website more efficiently. You can learn more about this in <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6062608?hl=en\" target=\"_blank\" rel=\"noopener\">Google&#8217;s guide<\/a> on the subject, and we have an article on <a href=\"https:\/\/themeisle.com\/blog\/optimize-wordpress-robots-txt-file\/\">how to optimize your WordPress site&#8217;s robots.txt file<\/a>.<\/p>\n<h3>16. Test for AMP compatibility<\/h3>\n<p>In case you\u2019re using <a href=\"https:\/\/themeisle.com\/blog\/google-amp-for-wordpress\/\">Google\u2019s AMP project<\/a> to speed up your site for mobile visitors, hop on a mobile device or <a href=\"https:\/\/search.google.com\/test\/amp\" target=\"_blank\" rel=\"noopener\">an AMP tester tool<\/a> and make sure that everything is working properly.<\/p>\n<h3>17. Test social media integration<\/h3>\n<p>Try out <a href=\"https:\/\/themeisle.com\/blog\/add-social-share-buttons-to-wordpress\/\">your social icons<\/a> to see if they are working as they should. Do they link to the right pages? Do you have the right buttons installed? Does the <a href=\"https:\/\/themeisle.com\/blog\/wordpress-social-media-plugins\/\">&#8220;share&#8221; functionality<\/a> work right, if you&#8217;re using it?<\/p>\n<h3>18. Check your site&#8217;s accessibility<\/h3>\n<p>Accessibility is all about making sure your site is usable for <em>everyone<\/em>, even those with disabilities. <a href=\"https:\/\/themeisle.com\/blog\/wordpress-accessibility\/\">Learn more about WordPress accessibility<\/a>.<\/p>\n<h3>19. Put a backup solution in place<\/h3>\n<p>Right before launching your website, take care to install a <a href=\"https:\/\/themeisle.com\/blog\/backup-a-wordpress-site-for-free\/\">suitable backup solution<\/a> and test it before you hit the launch button. It can save you a load of heartache and sleepless nights if something happens to your site after launch.<\/p>\n<h3>20. Secure your website<\/h3>\n<p>Similarly, you really should take security seriously from the very beginning. In particular, the <a href=\"https:\/\/themeisle.com\/blog\/tighten-wordpress-security\/\">Admin area<\/a> should be made as secure as possible to prevent entry of malicious bots and hackers.<\/p>\n<h3>21. Confirm your SSL<\/h3>\n<p>Do you know that your website runs the risk of being <a href=\"https:\/\/security.googleblog.com\/2016\/09\/moving-towards-more-secure-web.html\" target=\"_blank\" rel=\"noopener\">labeled as &#8216;Not Secure&#8217;<\/a> if it does not have an SSL certificate? Our <a href=\"https:\/\/themeisle.com\/blog\/cheap-ssl-certificates-for-wordpress\/\">earlier post<\/a> can help you with adding an SSL certificate to your site. Also, you can use <a href=\"https:\/\/www.sslshopper.com\/ssl-checker.html\" target=\"_blank\" rel=\"noopener\">free online checkers<\/a> to find out if there&#8217;s anything missing with your certificate.<\/p>\n<h3>22. Keep out spam<\/h3>\n<p>Because of WordPress&#8217; popularity, ensuring you have an <a href=\"https:\/\/themeisle.com\/blog\/stop-comment-spam-on-wordpress\/\">anti-spam solution<\/a> is a necessity when going through any website launch checklist. It makes comment management easier and your website safer.<\/p>\n<h3>23. Update the timezone<\/h3>\n<p>All scheduled activities and plugins rely on the time maintained by your WordPress. Therefore, it&#8217;s important to set up the timezone properly on your WordPress site. You can do this by going to <strong>Settings &#8211;&gt; General<\/strong> and looking for the <strong>Timezone<\/strong> drop-down.<\/p>\n<h3>24. Take care of the boring legal stuff<\/h3>\n<p>Truly, this is the most boring part of our website launch checklist. However, it&#8217;s necessary if you don&#8217;t want to get into legal issues later.<\/p>\n<ul>\n<li>Take care that required licenses are in place for images, fonts, plugins, etc.<\/li>\n<li>Consider including a &#8216;Terms of Service&#8217; to explain your services in detail. <a href=\"https:\/\/wordpress.org\/plugins\/auto-terms-of-service-and-privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Auto Terms of Service and Privacy Policy<\/a> can help you get started with this<\/li>\n<li>In case your website is an ecommerce store or deals with money in any way, you should add a comprehensive &#8216;Terms and Conditions&#8217; section<\/li>\n<li>If you&#8217;re collecting data, it&#8217;s comforting to users if your Privacy Policy reassures them that their personal details are in good hands. Compliance with the GDPR (General Data Protection Regulation) is necessary, too.<\/li>\n<li>A cookie warning is a legal requirement in many jurisdictions, so take care to include one<\/li>\n<li>Check out the legal requirements in different geographies for age verification, consent requirements, credit card processing and more.<\/li>\n<\/ul>\n<h3>25. Delete any unwanted plugins<\/h3>\n<p>Finally, you should check your dashboard for plugins that are no longer needed and delete them to keep a lean and efficient WordPress site. While building your site, you might&#8217;ve installed plugins that you ended up not using. Get rid of all those in preparation for launch day!<\/p>\n<h2>Wrapping up<\/h2>\n<p>This website launch checklist is quite comprehensive, but by no means exhaustive. Why&#8217;s that?<\/p>\n<p>Because once you finish out this website launch checklist and make your site live, there are also plenty of <a href=\"https:\/\/themeisle.com\/blog\/things-to-do-after-launching-wordpress-site\/\">things to do right after you launch your website!<\/a><\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><em><strong>Have any other tips? Let us know about them in the comments section!<\/strong><\/em><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n\n\t\t<div class='ti-tweet-clear'><\/div>\n\t\t\t<div class='ti-tweet_wrapper'>\n\t\t    \t<div class='ti-tweet_text'>\n\t\t    \t\t<a href='https:\/\/twitter.com\/share?text=25%2B+things+to+check+before+you+launch+your+%23WordPress+%23website%21&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/website-launch-checklist\/' target='_blank' rel='nofollow'>25+ things to check before you launch your #WordPress #website!<\/a>\n\t\t    \t<\/div>\n\t\t    \t<div class='ti-tweet_sharebtn'>\n\t\t    \t<a href='https:\/\/twitter.com\/share?text=25%2B+things+to+check+before+you+launch+your+%23WordPress+%23website%21&via=themeisle&related=themeisle&url=https:\/\/themeisle.com\/blog\/website-launch-checklist\/' target='_blank' rel='nofollow'>Click To Tweet \n\t\t    \t\t<span><\/span>\n\t\t    \t<\/a>\n\t\t    <\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n<style>.ticss-d144f107 strong{font-weight: 700;\n    letter-spacing: -0.2px;\n    line-height: 1.2;\n    display: inline-block;}<\/style>\n\n\n<div class=\"wp-block-columns speed-guide has-white-color has-text-color has-background has-link-color wp-elements-2f81f6c5526477b5b4d52d1ca4513949 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4267cf\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-medium\"><img data-opt-id=30701221  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\"  decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:768\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:50\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:240\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 240w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:397\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 397w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:600\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 600w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:148\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 148w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:195\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 195w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:135\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 135w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 2x\" \/><noscript><img data-opt-id=30701221  decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\" alt=\"speed guide\" class=\"wp-image-113040\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:1024\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 150w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:768\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:50\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:240\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 240w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:397\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 397w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:600\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 600w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:148\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 148w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:195\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 195w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:135\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 135w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1080\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png 2x\" sizes=\"(max-width: 300px) 100vw, 300px\" \/></noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center ticss-58e79f2f\" style=\"font-size:14px\"><strong>FREE GUIDE<\/strong><\/p>\n\n\n\n<p class=\"ticss-d144f107\" style=\"font-size:25px\"><strong>4 Essential Steps to Speed Up Your&nbsp;WordPress Website<\/strong><\/p>\n\n\n\n<p class=\"ticss-3b627beb\">Follow the simple steps in our 4-part mini series and reduce your loading times by 50-80%.&nbsp;\ud83d\ude80<\/p>\n\n\n<p><div class=\"frm_forms  with_frm_style frm_style_themeisle\" id=\"frm_form_4_container\" data-token=\"3ad8d474754084b320216b3722315ae3\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_pro_form \" id=\"form_site-speed-guide-below-post\" data-token=\"3ad8d474754084b320216b3722315ae3\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Site Speed Guide - Below Post<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"site-speed-guide-below-post\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"4776970b7f\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/14551\" \/><input type=\"hidden\" name=\"item_meta[18]\" id=\"field_6px6q2\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/14551\"  data-frmval=\"\/blog\/wp-json\/wp\/v2\/posts\/14551\"   \/>\n<div id=\"frm_field_15_container\" class=\"frm_form_field form-field  frm_required_field frm_none_container\">\r\n\t<label for=\"field_6px6q\" id=\"field_6px6q_label\" class=\"frm_primary_label\">Your Email\r\n\t\t<span 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