{"id":14130,"date":"2018-04-26T12:27:55","date_gmt":"2018-04-26T09:27:55","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=14130"},"modified":"2018-04-26T16:03:00","modified_gmt":"2018-04-26T16:03:00","slug":"turning-a-wordpress-theme-into-a-custom-branded-website","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/turning-a-wordpress-theme-into-a-custom-branded-website\/","title":{"rendered":"5 Steps to Turning a WordPress Theme Into a Custom Branded Website"},"content":{"rendered":"

In some cases, getting a nice-looking WordPress theme is only the start of your journey to build a great, branded website that’s exactly what your business needs.<\/p>\n

Your goal, as a website owner and WordPress user is to get from theme to website as efficiently as possible<\/strong>. And, luckily, building a customized, focused, and engaging website that captures your brand is something that’s within anyone’s reach, even when starting with a largely pre-designed theme.<\/p>\n

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In this article, we’ll explore tips for creating distinctive and well-branded websites from WordPress themes. As in, this is your path from WordPress theme<\/a> that you’ve just chosen to a working website.<\/strong><\/div><\/div>\n
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Turning a WordPress theme into a custom branded website<\/h2>\n

Famous ad-man Bill Bernbach explained,<\/p>\n

Most readers come away from their reading not with a clear, precise, detailed registration of its contents on their minds, but rather with a vague, misty idea which was formed as much by the pace, the proportions, the music of the writings as by the literal words themselves.<\/div><\/div>\n

This is what website branding is truly all about – effectively creating an underlying feeling that the visitor will carry away with them and will inspire them to act in the future.<\/p>\n

While branding a WordPress theme can be a little overwhelming at first, doing so is something that is certainly within your reach. By dividing the design process into multiple components, you can create the style of website that you are hoping for, and effectively project your desired brand image.<\/p>\n

1. Determine the brand image you are trying to create<\/h2>\n

The first step in this process, of course, is solidifying the brand that you’re trying to create. Start by making some big picture decisions: Do you want to convey a fun, pragmatic, modern, powerful, or high-end brand? Generally, most brands<\/a> will fall into one or multiple of these high-level categories.<\/p>\n

Here’s<\/a> a fun WordPress website built on one of StudioPress’ themes:<\/p>\n

\"custom<\/p>\n

Here’s<\/a> a high-end site built on the same theme:<\/p>\n

\"Owner<\/p>\n

The branding that will be most appropriate for your business will depend on the image you are hoping to create. Before making any major decisions, clearly define the purpose of your company, the desired use of your website, and your specific target market. Each of these factors should guide you throughout the decision-making process. Once you are able to clearly identify the underlying brand, creating a website that projects such an image will be much easier.<\/p>\n

If you’re not a branding expert, try this exercise for making big branding decision in 90-seconds or less:<\/p>\n