{"id":1382,"date":"2016-08-11T14:52:09","date_gmt":"2016-08-11T11:52:09","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=1382"},"modified":"2024-01-24T05:26:00","modified_gmt":"2024-01-24T05:26:00","slug":"fix-404-errors-in-wordpress","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/fix-404-errors-in-wordpress\/","title":{"rendered":"How to Fix 404 Errors in WordPress Using 301 Redirects"},"content":{"rendered":"\n<p><em>Looking to fix 404 errors in WordPress? Then read on, as today&#8217;s beginner-friendly tutorial shows you how.<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>When faced with the 404 error page, many visitors are quick to assume that the website they are visiting is broken. After all, they aren&#8217;t seeing the web page they were expecting to. Instead, they get something like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full blog-img-std\"><img data-opt-id=1556725832  fetchpriority=\"high\" decoding=\"async\" width=\"1864\" height=\"692\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png\" alt=\"Example of a 404 page\" class=\"wp-image-102120\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1864\/h:692\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 1864w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:111\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:380\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:285\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1536\/h:570\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1800\/h:668\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 1800w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:19\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:178\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:794\/h:295\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 794w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1200\/h:445\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 1200w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:110\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:145\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:100\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1864\/h:692\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/404-page.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>However, this assumption is incorrect. A 404 error does not necessarily mean that something is wrong with your website at all.<\/p>\n\n\n\n<p>A 404 error simply means that the requested URL cannot be found. This could be the result of a <a href=\"https:\/\/themeisle.com\/blog\/broken-link\/\">broken link<\/a>, or something as simple as a typo. In other words, 404s are classified as a <strong>client-side error<\/strong> \u2013 something the <em>visitor<\/em> has done wrong, whether directly or indirectly.<\/p>\n\n\n\n<p>Even so, 404 errors will inevitably reflect badly on your website \u2013 especially to visitors who fail to understand their cause. They can create problems, too, as lots of errors will undoubtedly hurt the visitor experience. And, if the missing webpage is a sales page, well, that pretty much destroys any possibility of scoring a conversion from that visitor.<\/p>\n\n\n\n<p>Hopefully, now you understand that, while 404 errors might not be your fault (although some are), they need to be fixed. And fortunately, there&#8217;s a plugin for the job &#8230; perhaps your best solution to fix 404 errors in WordPress &#8211; it&#8217;s called Redirection, <a href=\"https:\/\/themeisle.com\/blog\/free-or-premium-wordpress-themes\/\">available for free<\/a> from the official repository:<\/p>\n\n\n<div class=\"wp-pic-wrapper align-center large\" style=\"margin:20px 0;\"><div class=\"wp-pic large plugin scheme2\"  id=\"wp-pic-redirection\" ><div class=\"wp-pic-large\" style=\"display: none;\">\n\t<div class=\"wp-pic-large-content\">\n\t\t<a rel=\"nofollow\" class=\"wp-pic-asset-bg\" href=\"https:\/\/wordpress.org\/plugins\/redirection\/\" target=\"_blank\" title=\"WordPress.org Plugin Page\">\n\t\t\t<img data-opt-id=578349388  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/ps.w.org\/redirection\/assets\/banner-772x250.jpg?rev=983642\" alt=\"Redirection\" \/>\t\t\t<span class=\"wp-pic-asset-bg-title\"><span>Redirection<\/span><\/span>\n\t\t<\/a>\n\t\t<div class=\"wp-pic-half-first\">\n\t\t\t<a rel=\"nofollow\" class=\"wp-pic-logo\" href=\"https:\/\/wordpress.org\/plugins\/redirection\/\" style=\"background-image: url(https:\/\/ps.w.org\/redirection\/assets\/icon-256x256.jpg?rev=983639 );\" target=\"_blank\" title=\"WordPress.org Plugin Page\"><\/a>\n\t\t\t<p class=\"wp-pic-author\">Author(s):\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/profiles.wordpress.org\/johnny5\/\">John Godley<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t<p class=\"wp-pic-version\"><span>Current Version:<\/span> 5.7.5<\/p>\n\t\t\t<p class=\"wp-pic-updated\"><span>Last Updated:<\/span> March 1, 2026<\/p>\n\t\t\t<p><a rel=\"nofollow\" class=\"wp-pic-dl-link\" href=\"https:\/\/downloads.wordpress.org\/plugin\/redirection.5.7.5.zip\" title=\"Direct download\">Direct Download<\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wp-pic-half-last\">\n\t\t\t<div class=\"wp-pic-bottom\">\n\t\t\t\t<div class=\"wp-pic-bar\">\n\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/wordpress.org\/support\/view\/plugin-reviews\/redirection\" class=\"wp-pic-rating\" target=\"_blank\" title=\"Ratings\">\n\t\t\t\t\t\t88%<em>Ratings<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/downloads.wordpress.org\/plugin\/redirection.5.7.5.zip\" class=\"wp-pic-downloaded\" target=\"_blank\" title=\"Direct download\">\n\t\t\t\t\t\t2,000,000+<em>Installs<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/wordpress.org\/plugins\/redirection\/\" class=\"wp-pic-requires\" target=\"_blank\" title=\"WordPress.org Plugin Page\">\n\t\t\t\t\t\tWP 6.5+<em>Requires<\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div><\/div><!-- .wp-pic-wrapper--><link rel='stylesheet' id='dashicons-css' href='https:\/\/themeisle.com\/blog\/wp-includes\/css\/dashicons.min.css?ver=6.8.5' type='text\/css' media='all' \/>\n<link rel='stylesheet' id='wppic-style-css' href='https:\/\/themeisle.com\/blog\/wp-content\/plugins\/wp-plugin-info-card\/dist\/wppic-styles.css?ver=6.1.1' type='text\/css' media='all' \/>\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-includes\/js\/jquery\/jquery.min.js?ver=3.7.1\" id=\"jquery-core-js\"><\/script>\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-includes\/js\/jquery\/jquery-migrate.min.js?ver=3.4.1\" id=\"jquery-migrate-js\"><\/script>\n<script type=\"text\/javascript\" id=\"wppic-script-js-extra\">\n\/* <![CDATA[ *\/\nvar wppicAjax = {\"ajaxurl\":\"https:\\\/\\\/themeisle.com\\\/blog\\\/wp-admin\\\/admin-ajax.php\"};\n\/* ]]> *\/\n<\/script>\n<script type=\"text\/javascript\" src=\"https:\/\/themeisle.com\/blog\/wp-content\/plugins\/wp-plugin-info-card\/assets\/js\/wppic-script.min.js?ver=6.1.1\" id=\"wppic-script-js\"><\/script>\n\n\n\n\n<p>Today, we are going to look at three common causes of 404 errors, and how to use the Redirection plugin to &#8216;fix&#8217; them using 301 redirects. While you can create these 301 redirects <em>without<\/em> using a plugin by editing the .htaccess file manually, the Redirection plugin is the quickest and easiest solution to fix 404 errors in WordPress.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-fix-404-errors-in-wordpress-the-possible-scenarios\">How to fix 404 errors in WordPress: the possible scenarios<\/h2>\n\n\n\n<p>The three scenarios we are going to be looking at are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Changing URLs yourself.<\/li>\n\n\n\n<li>Problems with inbound links pointed at <em>known<\/em> destinations.<\/li>\n\n\n\n<li>Problems with inbound links pointed at <em>unknown<\/em> destinations.<\/li>\n<\/ul>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-scenario-one-changing-urls-yourself\">Scenario one: changing URLs yourself<\/h2>\n\n\n\n<p>This is the one scenario we have full control over.<\/p>\n\n\n\n<p>If, for whatever reason, we decide to change our URLs \u2013 most likely a result of <a href=\"https:\/\/themeisle.com\/blog\/permalinks-in-wordpress\/\">changing permalinks<\/a> \u2013 then all of our existing URLs become redundant, effective immediately.<\/p>\n\n\n\n<p>For example, when we switch from <code>example.com\/2016\/old-link<\/code> to <code>example.com\/new-link<\/code>, the original URL no longer exists. Requesting that URL will return an error.<\/p>\n\n\n\n<p>Of course, we still want our existing posts and pages to work. Therefore, we need to configure 301 redirects to resolve the problem.<\/p>\n\n\n\n<p>A 301 redirect is the best redirect in most situations \u2013 it <a href=\"https:\/\/themeisle.com\/blog\/improve-internal-search-in-wordpress\/\">tells the search engines<\/a> that the web page has permanently moved. As a result, the search engines won&#8217;t penalize you for the changes, and your SEO ranking is preserved \u2013 read more about the redirect types <a href=\"https:\/\/moz.com\/learn\/seo\/redirection\" target=\"_blank\" rel=\"noopener\">here<\/a>. Fortunately, the Redirection plugin specializes in 301 redirects.<\/p>\n\n\n\n<p>Let&#8217;s break scenario one down into two further possibilities:<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-existing-url-changes\">a) Existing URL changes<\/h3>\n\n\n\n<p>If you&#8217;ve already changed your URLs, you&#8217;re probably experiencing lots of 404s, right? That&#8217;s bad news for everybody, so it&#8217;s time for a quick firefighting job \u2013 or a long one, depending on how big your website is.<\/p>\n\n\n\n<p>In this situation, you&#8217;re going to have to create the 301 redirects manually.<\/p>\n\n\n\n<p>Start by making a note of all your old URLs and the corresponding new URLs. Now navigate to <em>Tools \/ Redirection<\/em>.<\/p>\n\n\n\n<p>Under the <em>Add new redirection<\/em> heading, add one of your redundant URLs in the <em>Source URL<\/em> field. Although there are numerous options for the <em>Match<\/em> field, &#8216;URL only&#8217; works best here, so leave it as is.<\/p>\n\n\n\n<p>Similarly, because we know the target location for our web page, we can leave the <em>Action<\/em> field set to &#8216;Redirect to URL.&#8217; Leave the <em>Regular expression<\/em> field blank.<\/p>\n\n\n\n<p>Finally, input the correct URL in the <em>Target URL<\/em> field. Finish by clicking the <em>Add Redirection<\/em> button.<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter\"><img data-opt-id=104568443  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/08\/redirection.png\" alt=\"Redirection 301 Redirect\" class=\"wp-image-1386\"\/><\/figure><\/div>\n\n\n<p>Now we need to test the redirect. Visit the old URL and, if you&#8217;ve configured the redirect correctly, you&#8217;ll immediately be relocated to the correct URL.<\/p>\n\n\n\n<p>Great, your first attempt to fix 404 errors in WordPress is a success!<\/p>\n\n\n\n<p>This is quite a laborious process we&#8217;ve discussed, as it involves creating a manual redirect for every single page. If it&#8217;s not too late, there is a better way, though&#8230;<\/p>\n\n\n<div class=\"su-divider su-divider-style-default\" style=\"margin:40px 0;border-width:15px;border-color:#4267cf\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b-future-url-changes\">b) Future URL changes<\/h3>\n\n\n\n<p>If you&#8217;re considering changing your URLs, do yourself a favor and install the Redirection plugin <strong>now<\/strong>. This will save you a lot of time and frustration down the line.<\/p>\n\n\n\n<p>This is because Redirection will track all changes to existing URLs and <strong>automatically<\/strong> create a 301 redirect when it detects any changes.<\/p>\n\n\n\n<p>Before you start, click through to <em>Tools \/ Redirection<\/em>, then click on the <em>Groups<\/em> tab. Name your group, set it to <em>WordPress Posts<\/em>, then click <em>Add<\/em>.<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter\"><img data-opt-id=1258162753  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg\"  decoding=\"async\" width=\"770\" height=\"596\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg\" alt=\"Redirection Group\" class=\"wp-image-1391\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:596\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 770w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:232\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:594\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:39\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:310\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 310w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:513\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 513w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:191\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 191w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:252\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 252w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:174\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 174w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:596\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 2x\" \/><noscript><img data-opt-id=1258162753  decoding=\"async\" width=\"770\" height=\"596\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg\" alt=\"Redirection Group\" class=\"wp-image-1391\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:596\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 770w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:232\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:594\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:39\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:310\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 310w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:513\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 513w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:191\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 191w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:252\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 252w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:174\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 174w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:596\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Group.jpg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/figure><\/div>\n\n\n<p>Now go to the <em>Options<\/em> tab, find the <em>Monitor changes to posts<\/em> field, and select the group you just created. Hit <em>Update<\/em>.<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter\"><img data-opt-id=1483104061  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/08\/monitor-changes.png\"  decoding=\"async\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/08\/monitor-changes.png\" alt=\"Redirection Options\" class=\"wp-image-1392\"\/><noscript><img data-opt-id=1483104061  decoding=\"async\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/08\/monitor-changes.png\" alt=\"Redirection Options\" class=\"wp-image-1392\"\/></noscript><\/figure><\/div>\n\n\n<p>Go into a post, then click to edit the URL extension. When you&#8217;ve made your changes, hit <em>OK<\/em> and then <em>Update.<\/em><\/p>\n\n\n\n<p>Now, when you navigate back to <em>Tools \/ Redirection<\/em>, you will see the plugin has already done the hard work. It has already created a 301 redirect, pointing the old URL at the new one:<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter\"><img data-opt-id=406459350  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg\"  decoding=\"async\" width=\"770\" height=\"337\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg\" alt=\"Redirection Auto 301 Redirect\" class=\"wp-image-1389\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:337\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 770w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:131\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:336\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:22\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:210\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:130\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:171\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:118\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:337\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 2x\" \/><noscript><img data-opt-id=406459350  decoding=\"async\" width=\"770\" height=\"337\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg\" alt=\"Redirection Auto 301 Redirect\" class=\"wp-image-1389\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:337\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 770w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:131\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:336\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:22\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:210\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:130\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:171\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:118\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:337\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Auto-301-Redirect.jpg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/figure><\/div>\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-scenario-two-incorrect-inbound-links-pointed-at-known-destinations\">Scenario two: incorrect inbound links pointed at <em>known<\/em> destinations<\/h2>\n\n\n\n<p>For most 404 errors, you&#8217;re completely blameless, though. For example, we all want lots of inbound links from high authority websites, right? But what if those websites make a mistake and point their link at the wrong place?<\/p>\n\n\n\n<p>In this situation, anyone who clicks that link will arrive at a URL that doesn&#8217;t exist, producing a 404 error. As you have no control over the external website, how do you go about fixing this problem?<\/p>\n\n\n\n<p>One option is to reach out to the webmaster regarding any known broken links. Failing that, you can turn to the trusty Redirection plugin again.<\/p>\n\n\n\n<p>Navigate to <em>Tools \/ Redirection<\/em>. Next, click on the <em>404s<\/em> tab. This screen will list all of the 404 errors generated on your website. Go ahead and try it out by attempting to visit a URL on your site that doesn&#8217;t exist \u2013 the Redirection plugin will flag the 404 error in real-time.<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter\"><img data-opt-id=2106293993  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg\"  decoding=\"async\" width=\"770\" height=\"495\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg\" alt=\"Redirection 404 detection\" class=\"wp-image-1387\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:495\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 770w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:193\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:494\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:32\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:373\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 373w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:618\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 618w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:230\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 230w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:303\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 303w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:210\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 210w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:495\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 2x\" \/><noscript><img data-opt-id=2106293993  decoding=\"async\" width=\"770\" height=\"495\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg\" alt=\"Redirection 404 detection\" class=\"wp-image-1387\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:495\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 770w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:193\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:494\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:32\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:373\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 373w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:618\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 618w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:230\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 230w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:303\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 303w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:210\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 210w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:495\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-404-detection.jpg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/figure><\/div>\n\n\n<p>Now, not all 404s are worth fixing, but if you see one URL appearing multiple times, you might want to point it at the right place. If the right place is obvious, that is.<\/p>\n\n\n\n<p>When you&#8217;ve determined where the link should be pointed, click the <em>Add redirect<\/em> button.<\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter\"><img data-opt-id=1417776690  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg\"  decoding=\"async\" width=\"770\" height=\"490\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg\" alt=\"Redirection Add Redirect\" class=\"wp-image-1388\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:490\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 770w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:191\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:489\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:32\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:377\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 377w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:624\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 624w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:233\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 233w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:306\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 306w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:212\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 212w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:490\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 2x\" \/><noscript><img data-opt-id=1417776690  decoding=\"async\" width=\"770\" height=\"490\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg\" alt=\"Redirection Add Redirect\" class=\"wp-image-1388\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:490\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 770w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:191\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:489\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:32\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:377\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 377w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:624\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 624w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:233\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 233w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:306\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 306w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:212\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 212w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:490\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Add-Redirect.jpg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/figure><\/div>\n\n\n<p>Add the correct URL in the <em>Target URL<\/em> field. Again, leave the <em>Match<\/em> and <em>Action<\/em> options on the defaults, and hit <em>Add Redirection.<\/em><\/p>\n\n\n<div class=\"wp-block-image blog-img-std\">\n<figure class=\"aligncenter\"><img data-opt-id=1535157467  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg\"  decoding=\"async\" width=\"770\" height=\"274\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg\" alt=\"Redirection Correcting Broken link\" class=\"wp-image-1390\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:274\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 770w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:107\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:273\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:18\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:171\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:105\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:139\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:96\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:274\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 2x\" \/><noscript><img data-opt-id=1535157467  decoding=\"async\" width=\"770\" height=\"274\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg\" alt=\"Redirection Correcting Broken link\" class=\"wp-image-1390\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:274\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 770w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:107\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:273\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:18\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:480\/h:171\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 480w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:296\/h:105\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 296w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:390\/h:139\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 390w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:270\/h:96\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 270w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:770\/h:274\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2016\/06\/Redirection-Correcting-Broken-link.jpg 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/figure><\/div>\n\n\n<p>Easy, huh? Now try to visit the broken link, to confirm that your redirect is active.<\/p>\n\n\n<div class=\"su-divider su-divider-style-dotted\" style=\"margin:40px 0;border-width:1px;border-color:#999999\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-scenario-three-incorrect-inbound-links-pointed-at-unknown-destinations\">Scenario three: incorrect inbound links pointed at <em>unknown<\/em> destinations<\/h2>\n\n\n\n<p>In scenario two, we fixed links pointed at the wrong place when the correct destination could be determined.<\/p>\n\n\n\n<p>This won&#8217;t always be the case, however, or perhaps some links simply aren&#8217;t worth the bother of fixing as they&#8217;re so infrequently used.<\/p>\n\n\n\n<p>Remember: you can never prevent or fix 404 errors in WordPress entirely. They are just a part of running a website. The question is: how do you keep the impact of a 404 error to a minimum?<\/p>\n\n\n\n<p>Even if the correct destination cannot be determined, you can still serve the customer something more useful. For example, you might refer visitors to your most useful resources to get them up and running. Or you might simply redirect them to another existing page, such as the homepage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full blog-img-std\"><img data-opt-id=429126175  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png\"  decoding=\"async\" width=\"1786\" height=\"1411\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png\" alt=\"helpful 404 page\" class=\"wp-image-102121\" old-srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1367\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 1786w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:237\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:809\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:607\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1367\/h:1080\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:40\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:304\/h:240\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 304w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:503\/h:397\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 503w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:759\/h:600\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 759w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:187\/h:148\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 187w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:247\/h:195\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 247w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:171\/h:135\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 171w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1367\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 2x\" \/><noscript><img data-opt-id=429126175  decoding=\"async\" width=\"1786\" height=\"1411\" src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png\" alt=\"helpful 404 page\" class=\"wp-image-102121\" srcset=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1367\/h:1080\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 1786w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:237\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 300w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1024\/h:809\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 1024w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:768\/h:607\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 768w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1367\/h:1080\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 1536w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:50\/h:40\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 50w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:304\/h:240\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 304w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:503\/h:397\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 503w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:759\/h:600\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 759w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:187\/h:148\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 187w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:247\/h:195\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 247w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:171\/h:135\/q:mauto\/f:best\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 171w, https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:1367\/h:1080\/q:mauto\/f:best\/dpr:2\/https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2024\/03\/helpful-404-page.png 2x\" sizes=\"(max-width: 700px) 100vw, 700px\" \/></noscript><\/figure>\n\n\n\n<p>Every <a href=\"https:\/\/themeisle.com\/blog\/wordpress-theme\/\">WordPress theme<\/a> ships with a default 404 error page, but they aren&#8217;t always the most helpful or creative, as we&#8217;ve just demonstrated. If you want to customize your 404 page, you can do so by editing your theme&#8217;s <em>404.php<\/em> file or by installing a plugin.<\/p>\n\n\n\n<p>This option won&#8217;t fix 404 errors in WordPress per se. However, by presenting visitors with a useful alternative to the content they were looking for, they are far more likely to remain on your website. And maybe you can still score that conversion after all.<\/p>\n\n\n\n<p><strong><em>How do you fix 404 errors in WordPress? Share your thoughts, and feel free to ask any questions in the comments below!<\/em><\/strong><\/p>\n\n\n<style>.ticss-d144f107 strong{font-weight: 700;\n    letter-spacing: -0.2px;\n    line-height: 1.2;\n    display: inline-block;}<\/style>\n\n\n<div class=\"wp-block-columns speed-guide has-white-color has-text-color has-background has-link-color wp-elements-2f81f6c5526477b5b4d52d1ca4513949 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#4267cf\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-medium\"><img data-opt-id=30701221  data-opt-src=\"https:\/\/mllj2j8xvfl0.i.optimole.com\/cb:c5QE.37290\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/themeisle.com\/blog\/wp-content\/uploads\/2025\/09\/e2ce20299a807336c68c2e029640adaa1.png\"  decoding=\"async\" width=\"300\" height=\"300\" 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300px\" \/></noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center ticss-58e79f2f\" style=\"font-size:14px\"><strong>FREE GUIDE<\/strong><\/p>\n\n\n\n<p class=\"ticss-d144f107\" style=\"font-size:25px\"><strong>4 Essential Steps to Speed Up Your&nbsp;WordPress Website<\/strong><\/p>\n\n\n\n<p class=\"ticss-3b627beb\">Follow the simple steps in our 4-part mini series and reduce your loading times by 50-80%.&nbsp;\ud83d\ude80<\/p>\n\n\n<p><div class=\"frm_forms  with_frm_style frm_style_themeisle\" id=\"frm_form_4_container\" data-token=\"963cb88eff6f08c63f9e898074a5eb9b\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_pro_form \" id=\"form_site-speed-guide-below-post\" data-token=\"963cb88eff6f08c63f9e898074a5eb9b\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Site Speed Guide - Below Post<\/legend>\r\n\r\n<div 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class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n\t<\/label>\r\n\t<input type=\"email\" id=\"field_6px6q\" name=\"item_meta[15]\" value=\"\"  autocomplete=\"email\"  placeholder=\"your@email.com\" data-reqmsg=\"Your Email cannot be blank.\" aria-required=\"true\" data-invmsg=\"Your Email is invalid\" aria-invalid=\"false\"  \/>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_17_container\" class=\"frm_form_field form-field  frm_none_container vertical_radio\">\r\n\t<div  id=\"field_6px6q3_label\" class=\"frm_primary_label\">Subscribe to our newsletter\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/div>\r\n\t<div class=\"frm_opt_container\" aria-labelledby=\"field_6px6q3_label\" role=\"group\">\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_17-0\">\t\t\t<label  for=\"field_6px6q3-0\">\n\t\t\t<input type=\"checkbox\" name=\"item_meta[17][]\" id=\"field_6px6q3-0\" value=\"true\"  data-invmsg=\"Subscribe to our newsletter is invalid\" aria-invalid=\"false\"   \/> Subscribe to our newsletter<\/label><\/div>\n<\/div>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_14_container\" class=\"frm_form_field form-field \">\r\n\t<div class=\"frm_submit frm_flex\">\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"   formnovalidate=\"formnovalidate\">FREE ACCESS<\/button>\r\n\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_24_container\">\n\t\t\t<label for=\"field_5shez\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_5shez\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[24]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"tGKtIG19U6wyYcew8uBttXMvrdRpsnbJPGRGdZ6BOumPSAm6AeCFrcPBJiK38Y1i\" \/><\/div>\n<\/fieldset>\n<\/div>\n\n<p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"18\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"Looking to fix 404 errors in WordPress? Then read on, as today&#8217;s beginner-friendly tutorial shows you how.","protected":false},"author":7,"featured_media":55446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[272],"tags":[],"hashtags":[],"class_list":["post-1382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress-tutorials"],"wppr_data":{"cwp_meta_box_check":"No"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Fix 404 Errors in WordPress Using 301 Redirects<\/title>\n<meta name=\"description\" content=\"404 errors are bad news for site engagement. Today we show you how to fix 404 errors in WordPress using 301 redirects with a freely available plugin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themeisle.com\/blog\/fix-404-errors-in-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Fix 404 Errors in WordPress Using 301 Redirects\" \/>\n<meta property=\"og:description\" content=\"404 errors are bad news for site engagement. 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