{"id":12351,"date":"2018-06-14T12:28:12","date_gmt":"2018-06-14T09:28:12","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=12351"},"modified":"2023-10-06T16:13:46","modified_gmt":"2023-10-06T13:13:46","slug":"how-to-add-schema-to-wordpress","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/how-to-add-schema-to-wordpress\/","title":{"rendered":"Add Schema to WordPress: How to Get Rich Results for Your Site"},"content":{"rendered":"\n

Have you ever landed on a Google result that includes star ratings, video thumbnails, or a detailed product description? These bits of additional information are called rich results (formerly known as rich snippets)<\/strong>, and the site code used to tell the search engine to find that information is called schema markup. Search engines already automatically scan for relevant schema types on your posts and pages, but when you add schema to WordPress (specifically telling Google the schema type), you increase the chance that your site gets those eye-catching rich results!<\/p>\n\n\n\n\n\n\n\n

While there’s no direct ranking boost from schema markup, rich results help make your site more enticing in the organic search results, which could indirectly boost SEO.<\/p>\n\n\n\n

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\ud83d\udc49 In this post, we’ll explain more about how schema markup works<\/a>. Then, we’ll show you how to add schema to WordPress using a simple plugin<\/a>. Finally, we’ll wrap it up by answering a few frequently asked questions<\/a> that people ask about schema markup.<\/p>\n\n\n\n

Let’s get started!<\/p>\n<\/div>\n\n\n\n

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\n\t\t \t\tLearn how to add #schema markup to your #WordPress site \ud83d\udcbb and unlock rich #snippets!<\/a>\n\t\t \t<\/div>\n\t\t \t
\n\t\t \tClick To Tweet \n\t\t \t\t<\/span>\n\t\t \t<\/a>\n\t\t <\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n
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What do schema markup and rich results look like? \ud83e\udd14<\/h2>\n\n\n\n

Schema markup<\/a> is behind-the-scenes code on your WordPress site. Humans won’t ever see it, but search engines like Google use it to better understand your content and add visual elements called rich results<\/a><\/strong>, which look like this:<\/p>\n\n\n

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\"ratings<\/figure><\/div>\n\n\n

Stars aren’t the only rich results you’ll see, either. For instance, you might see a recipe search result with the number of reviews, time to cook\/prep the dish, and even the number of calories in the meal.<\/p>\n\n\n

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\"recipe<\/figure><\/div>\n\n\n

Depending on what type of content you have, search engines pull different schema markup. Schema types include:<\/p>\n\n\n\n