{"id":11894,"date":"2018-02-05T17:27:38","date_gmt":"2018-02-05T15:27:38","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=11894"},"modified":"2022-02-01T12:47:41","modified_gmt":"2022-02-01T10:47:41","slug":"nevena-tomovic-interview","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/nevena-tomovic-interview\/","title":{"rendered":"Nevena Tomovic Interview – Marketer, Storyteller and #WCEU Organizer"},"content":{"rendered":"

It’s been a while since our last interview, but we are back with a great new discussion about stories, specifically, storytelling and its weight in our personal and professional lives. Telling stories is not necessarily something we are all good at but we are surrounded by them every day.\u00a0Nevena Tomovic<\/strong> is one of those people who love producing the stories we want to hear on a daily basis. Today, she tells us why storytelling is good for marketing and how having empathy for people can help you succeed.<\/p>\n

By the way, before getting to know Nevena, check our latest (and first) mirror interview, a new type of interview we experimented with at the end of the last year, featuring Jenny Beaumont and Petya Raykovska. Read it here<\/a>!<\/em><\/p>\n

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\"Nevena<\/div><\/div>\n
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Nevena<\/a> is a people person, which can be noticed when you interact with her for the very first time.\u00a0She likes socializing, sharing thoughts with WordPress fellows, and writing about them. This is one of the reasons why she’s organizing WordCamp Europe 2018<\/strong>, as part of the content team. <\/p>\n

After recently joining the\u00a0Human Made<\/a> team in a business development position, she’s also independently running a storytelling workshop<\/a> where she teaches her students the art of communicating in a catchy, appealing way.<\/p>\n<\/div><\/div>\n<\/div>\n

When she’s not organizing the event, she occasionally speaks at various WordCamps<\/strong>, offering interactive and engaging talks to the audience. You simply can’t get bored listening to her presentations.<\/p>\n

On a daily basis, she’s a digital marketer with a passion for storytelling<\/strong>, which she has inherited during the bedtime stories when she was little. She thinks that it’s important to be able to tell stories if you want to succeed in marketing because it is about empathy and about making people understand your message better.<\/p>\n

And she has a point when she says that we, people, love stories. No matter the form (movies, books, inspirational advice, news), we are addicted to them and we consume them all the time. Nevena knows it and always tries to be a good storyteller herself.<\/p>\n\n\t\t

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Nevena Tomovic interview<\/h2>\n

When and how did you start working with WordPress? Is there an interesting story here?<\/h4>\n
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Nevena Tomovic:<\/div><\/div>\n
I actually joined the WordPress industry only a few years back. I started working at ManageWP in 2015, when I moved back home. I am not sure how interesting the story is, but I left Serbia and ended up studying in London, Vienna and Florence, and actually hadn\u2019t planned on going back home. I went back to be with my boyfriend, who I met when I was 16 years old.<\/p>\n

In Serbia, there aren’t that many career opportunities for a linguist, but we have a strong tech industry. With my 4 languages I was able to apply at ManageWP for a marketing position. That’s how it all started. I never thought I would have my big breakthrough by going back home, I was looking for that in London. Now, I work for Human Made, and couldn’t be happier.<\/div><\/div>\n<\/div>\n

You are a member of the WCEU organizing team for the second time. What’s so great about this job that made you want to repeat the experience?<\/h4>\n
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Nevena Tomovic:<\/div><\/div>\n
Yes, so last year I was on the sponsor team, and that’s how I met Noel, who I work with today. This year I am on the content team. I like working on the WCEU organizing\u00a0team because you get the real feel of the community. You meet and work with people from all over the world, and this volunteer position particularly helped me in figuring out how I want to contribute back. Organising events is a great way to bring everyone together, and it’s really rewarding seeing everything work out.<\/div><\/div>\n<\/div>\n

You just ran your first storytelling workshop. Can you briefly share your best takeaways with us? Is there something that you learned in particular?<\/h4>\n
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Nevena Tomovic:<\/div><\/div>\n
I did, yes and I loved it. The end game for me is to be able to open my school of storytelling and marketing. That would include everything from business development, content marketing to public speaking. So, stay tuned for that!<\/p>\n

Best takeaways:<\/p>\n