You want to announce a sale, grow an email list, or give leaving visitors one last reason to stick around. A popup is the obvious tool for the job. Installing an entire popup plugin for one little overlay, though, can feel like hiring a moving company to carry a single suitcase.<\/p>\n\n\n\n
If the site already runs on the WordPress block editor (also called Gutenberg), there’s a lighter path. The free Otter Blocks<\/a> plugin includes a Popup block that lives right inside the editor, so the popup becomes just another block on the page instead of a whole new system to learn, update, and troubleshoot.<\/p>\n\n\n\n Quick disclosure: Otter Blocks is built by Themeisle, the same team behind this blog. The main walkthrough below uses only the free version, and every Pro-only option gets marked as such.<\/p>\n\n\n\n This guide covers installing Otter, building a timed popup step by step, the scroll and exit-intent triggers, frequency caps, mobile behavior, and the UX rules that separate helpful popups from hated ones. It also includes an honest limits section, because sometimes a dedicated popup tool genuinely is the better call.<\/p>\n\n\n\n Let’s build it. 👇<\/p>\n\n\n \r\n