{"id":11423,"date":"2018-02-07T11:49:27","date_gmt":"2018-02-07T09:49:27","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=11423"},"modified":"2023-01-03T12:09:29","modified_gmt":"2023-01-03T10:09:29","slug":"long-tail-keywords-wordpress","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/long-tail-keywords-wordpress\/","title":{"rendered":"How to Use Long-Tail Keywords to Improve Your WordPress Site’s SEO"},"content":{"rendered":"

You probably know how important keywords are<\/a> to your website. They’re a crucial part of any Search Engine Optimization (SEO)<\/a> strategy, helping you rank higher on sites like Google. However, you may not know that a distinction can be made between short-tail<\/em> and long-tail keywords<\/em>.<\/p>\n

This difference is important, because while many sites exclusively target the big ticket short-tail keywords, focusing on their longer cousins can be a more viable strategy. Long-tail keywords are more precise, so they’re better able to attract your target audience<\/a>. Plus, you’ll face less competition when trying to rank highly with them.<\/p>\n

\n
This guide to long-tail keywords will explain what they are, and make it clear why you might want to start using them in your content strategy<\/a>. Then, we’ll show you how to get started!<\/div><\/div>\n
\n\n\t\t
<\/div>\n\t\t\t
\n\t\t \t
\n\t\t \t\tHow to use long-tail #keywords to improve your #SEO<\/a>\n\t\t \t<\/div>\n\t\t \t
\n\t\t \tClick To Tweet \n\t\t \t\t<\/span>\n\t\t \t<\/a>\n\t\t <\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n

What long-tail keywords are<\/h2>\n

Keywords are words or phrases you use within your online content to improve its Search Engine Optimization (SEO)<\/a>. A strong keyword needs to be a close match to a term someone would type into a search engine. A person looking for advice on their new dog might enter “dog care” into Google, so that’s a keyword you could incorporate into a blog post about the same subject.<\/p>\n

“Dog care” is an example of a traditional, short-tail keyword. It’s broad enough to apply to many Google searchers. Most short-tail keywords are one or two words long, such as “fitness” or “used cars”.<\/p>\n

\"A

Understanding what people search for online is key to getting your content noticed.<\/p><\/div>\n

In contrast, a long-tail keyword is usually three or more words long, often capping out at five or six words.<\/p>\n

So instead of targeting “dog care”, your blog post could use the keyword “how to care for a dog”. Other examples of long-tail keywords might include “how to improve my fitness” and “find used cars nearby”. Despite what seems like a small difference, there are some compelling reasons to use this type of keyword.<\/p>\n

Why you should start using long-tail keywords<\/h2>\n

Traditionally, most SEO advice has focused on short-tail keywords. These keywords give you access to the widest audience, since short keywords nearly always have a higher search volume. While “cook pasta” might have a hundred thousand daily searches, “how to cook homemade pasta” might only have ten thousand.<\/p>\n

However, long-tail keywords have their own unique advantages:<\/p>\n