{"id":10991,"date":"2018-01-09T15:45:28","date_gmt":"2018-01-09T13:45:28","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=10991"},"modified":"2024-03-28T15:30:08","modified_gmt":"2024-03-28T13:30:08","slug":"update-your-website","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/update-your-website\/","title":{"rendered":"How to Refresh Your Website (8 Key Strategies)"},"content":{"rendered":"\n

While you probably work with small parts of your website every day, resolving to dig in a little deeper and refresh your website more broadly will pay dividends for months or even years ahead!<\/p>\n\n\n\n\n\n\n\n

There are many ways to do this. You may simply need to ensure that everything is up-to-date and functioning correctly, or you might want to make major alterations – like changing the primary keywords that your site targets. \ud83c\udfaf\ud83c\udfaf<\/p>\n\n\n\n

With the above in mind, in this post we’ll introduce eight key strategies to help you refresh your website. Let’s begin!<\/p>\n\n\n\n

\ud83d\udcda Table of contents<\/strong>:<\/p>\n\n\n\n

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  1. Ensure that everything is still working and up to date<\/a><\/li>\n\n\n\n
  2. Optimize your site’s loading speeds<\/a><\/li>\n\n\n\n
  3. Perform A\/B testing<\/a><\/li>\n\n\n\n
  4. Solicit feedback from your target audience<\/a><\/li>\n\n\n\n
  5. Conduct research on your competition<\/a><\/li>\n\n\n\n
  6. Check your own analytics<\/a><\/li>\n\n\n\n
  7. Update your keywords<\/a><\/li>\n\n\n\n
  8. Create new (or update existing) content<\/a><\/li>\n<\/ol>\n\n\n\n\t\t
    <\/div>\n\t\t\t
    \n\t\t \t
    \n\t\t \t\tLearn how to refresh your #WordPress website using these 8 strategies \ud83d\udca1<\/a>\n\t\t \t<\/div>\n\t\t \t
    \n\t\t \tClick To Tweet \n\t\t \t\t<\/span>\n\t\t \t<\/a>\n\t\t <\/div>\n\t\t<\/div>\n\n\n
    <\/div>\n\n\n\n

    1. Ensure that everything is functioning and up to date \u2699\ufe0f<\/h2>\n\n\n\n

    The first thing you’ll want to do is make sure everything on your site, both big and small, is still working properly. This means conducting a thorough audit of your site – going through each page if possible – and checking for issues such as:<\/p>\n\n\n\n

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    • Plugins or themes that need to be updated.<\/li>\n\n\n\n
    • Missing and\/or poor-quality images.<\/li>\n\n\n\n
    • Incorrect and\/or outdated user information.<\/li>\n\n\n\n
    • Broken links (you can address this using a plugin – Broken Link Checker).<\/li>\n\n\n\n
    • Broken features and\/or plugins.<\/li>\n\n\n\n
    • Formatting and\/or style issues.<\/li>\n\n\n\n
    • Missing and\/or out-of-date content.<\/li>\n<\/ul>\n\n\n