{"id":10151,"date":"2017-11-08T18:11:41","date_gmt":"2017-11-08T16:11:41","guid":{"rendered":"https:\/\/themeisle.com\/blog\/?p=10151"},"modified":"2023-05-08T15:03:16","modified_gmt":"2023-05-08T12:03:16","slug":"wordpress-landing-pages","status":"publish","type":"post","link":"https:\/\/themeisle.com\/blog\/wordpress-landing-pages\/","title":{"rendered":"A Complete Guide to Improving WordPress Landing Pages"},"content":{"rendered":"

People new to the idea of WordPress landing pages are often confused as to how they are any different from regular webpages.<\/p>\n

After all, you already have a WordPress website with lots of pages, so what’s the point of adding a new one?<\/p>\n

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The answer: Because your website has too much going on.<\/strong><\/p>\n

A landing page<\/a>, on the other hand, clears out the clutter (like menus, sliders, and blog posts) to put all focus on one thing, and one thing only.<\/p>\n<\/div><\/div>\n

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\n\t\t \t\tA complete guide to improving #WordPress \ud83d\udeec landing \ud83d\udcdc pages<\/a>\n\t\t \t<\/div>\n\t\t \t
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In short, the landing page has one job: to sell a product or service. Take this example by PayPal – its only goal is to get you to subscribe and receive an ebook:<\/p>\n

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Why should you use WordPress landing pages?<\/h2>\n

A regular WordPress theme often has multiple page templates, some of which are for landing pages. But what if your WordPress theme doesn’t have a landing page template? Can’t you just make a landing page with\/from a webpage?<\/p>\n

Short answer is no<\/em>. Or, at least, not immediately<\/em>. But we’ll get to that.<\/p>\n

Countless studies show improvements in sales and leads when companies opt for landing pages<\/a> over regular webpages. In fact, the more landing pages you have, the better. One study<\/a> revealed that companies saw a 55% increase in leads when going from 10 landing pages to 15.<\/p>\n

So, landing pages are effective in improving leads and sales, but why is this the case?<\/p>\n

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  1. Customers will leave<\/strong> if there’s not a direct correlation between the ad they clicked through and the page they landed on. Hence, sending them to a regular product page or your homepage often doesn’t suffice.<\/li>\n
  2. Visitors have too many options with a website.<\/strong> The menu allows them to leave the sales page. A landing page, however, removes the menu, keeping the customer focused on what’s for sale.<\/li>\n
  3. A landing page has a single purpose.<\/strong> Not to mention, you can make hundreds of them. Your website has several purposes.<\/li>\n<\/ol>\n
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    WordPress makes landing pages so easy<\/h3>\n

    If you’re curious about how to make a professional-looking landing page<\/a> without having much development knowledge, WordPress is your best bet.<\/p>\n

    You have three options for making landing pages through WordPress:<\/p>\n

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    1. Integrate with a third-party landing page service.<\/li>\n
    2. Find a WordPress theme that already has a landing page template included.<\/li>\n
    3. Install a landing page plugin or a page builder plugin<\/a>.<\/li>\n<\/ol>\n
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      \"unbounce\"<\/p>\n<\/div><\/div>\n

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      The best landing page services that integrate with WordPress include:<\/p>\n