WordPress Form Builder

Navigating the expansive world of WordPress can sometimes feel overwhelming. You’re here because you need a solution: a tool that bridges the gap between your website’s needs and the seamless user experience you envision. You’re not just looking for any WordPress form builder; you need the best, and the myriad of choices available can be dizzying.

Unfortunately, these days it’s tough to make that decision, but we’re here to help. With over a decade immersed in the WordPress ecosystem, we’re not just observers – we’re active participants. We’ve developed our own popular plugins and themes, receiving nods of approval from both professionals and enthusiasts. Our hands-on experience provides us with a unique lens through which we meticulously vet and select the finest tools. From straightforward contact forms to contemporary AI form builders, we understand the nuances that can make or break a plugin.

The insights we provide aren’t mere regurgitations. They’re born out of years of trial, error, and success. We’ve curated this list with a careful balance of free and premium features, ensuring that every recommendation is worth your consideration.

By the time you’re done reading, you’ll be equipped with the knowledge to pick the best WordPress form builder for your needs.

Let’s get going.

Best WordPress form builder plugins in 2024 🏆🗒️

Here are six of the best WordPress form builder plugins!

1. WPForms

First on our list of WordPress form builder plugins is WPForms. This form creator has a beginner-friendly interface. Simply drag and drop the fields inside your form template.

The process is simple. Design the form, use the block to embed it, and you will have a fully-functional form. You can use WPForms Lite to build a fairly bare-bones template. Furthermore, here’s what else you will get:

Key features (lite version) ⚙️

  • Three unique form templates
  • Constant Contact integration
  • 10 standard form fields
  • Drag-and-drop builder
  • Instant notifications
  • Gutenberg compatibility
  • Button customization
  • Anti-spam honeypots (for bots)

Below are the additional features you’ll get in the paid version:

Key features (premium version) ⚙️

  • 30 advanced form fields
  • Multiple form templates
  • Form abandonment analysis
  • Conversational forms add-on
  • Form locker
  • Multiple marketing integrations
  • Surveys and polls creation
  • PayPal and Stripe integrations to accept payments
  • User registration forms

Price 💰

We’d say you can create a pretty basic form with WPForms Lite. But if you have more specific needs, you can switch to the paid version of WPForms. They offer four different plans to be paid yearly:

  • Basic – $49.50 for one site
  • Plus – $99.50 for three sites
  • Pro – $199.50 for five sites
  • Elite – $299.50 for unlimited sites

2. Otter Blocks

Otter Blocks works a little differently from the other form builder plugins in this review. It adds more than 23 new blocks to the Block Editor, including form options.

With this plugin, you can add a form to your site in two ways. You can either insert a classic contact/subscribe form block or choose to build new forms with the AI Form Generator. The latter generates custom forms for you based on a description or topic that you provide.

You can use the AI Form Generator to easily create various forms such as newsletter subscriptions, donation forms, popups, surveys, orders, and many more. Plus, you can customize the forms with additional elements like images, calls to action, and contact details.

Building a form with Otter Blocks is super straightforward. Simply open a page with the Block Editor, insert either the Otter Blocks Contact Form or the AI Form block, and play around with the block settings, like the heading tag, font, and fields. Alternatively, you have the option to choose from pre-designed patterns or add more blocks to build your form further.

Keep in mind that Otter Blocks is designed specifically for the Block Editor. Therefore, it may not be the best choice if you use a page-builder tool like Elementor or Beaver Builder. With the free version of Otter Blocks you’ll get access to:

Key features (free version) ⚙️

  • 23+ blocks, including a contact form, a countdown timer, maps, sliders, and an accordion
  • AI tools (form generator and content writer)
  • Color and typography controls
  • More than 50 block animations
  • A popup builder
  • Global default settings
  • Access to a patterns library
  • Basic visibility conditions, such as user role, content type, and date range
  • Custom CSS settings

If you upgrade to Otter Blocks Pro you’ll receive:

Key features (pro version) ⚙️

  • More than 30 block types, including an add-to-cart button, a business hours table, and a product review comparison table
  • WooCommerce blocks to build your online store
  • 100+ block display conditions
  • Dynamic data settings
  • Sticky content areas

Price 💰

There is a free version of Otter Blocks with 23+ blocks, including the contact form. Upgrading to Otter Blocks Pro will give you access to more than 30 block types, with three plans available:

  • Personal – $49 per year
  • Business – $99 per year
  • Agency – $149 per year

3. Gravity Forms

Gravity Forms

Gravity Forms helps you create more advanced types of forms beyond a simple contact form (though it can do that too).

You will get more integrations as compared to WPForms. Furthermore, the drag-and-drop designer is smoother. There are a plethora of add-ons to improve the form builder’s functionality.

The only drawback for some users is the fact that you need to go premium – even to create a simple contact form. You can play around with their demo to test it out, but there is no free version. Should you go ahead with Gravity Forms, expect the following:

Key features (premium version) ⚙️

  • Over 30 form fields
  • Conditional logic (show/hide fields)
  • Automated email notifications
  • Front-end forms
  • 14+ marketing add-ons
  • Powerful spam filter
  • Limit and schedule forms
  • WordPress post creation
  • Payment forms using PayPal or Stripe
  • User registration forms
  • Surveys and polls

Price 💰

Gravity Forms is currently offering three pricing plans. All prices shown are per year.

  • Basic – $59
  • Pro – $159
  • Elite – $259

4. Typeform


Typeform is highly regarded in the realm of WordPress form builders, particularly for creating conversational forms and surveys. Its seamless integration with leading marketplace apps makes it a breeze to connect with other platforms, enhancing the functionality and reach of your forms.

Even on the free plan, you can quickly craft beautiful and interactive forms using pre-built templates, with basic reporting capabilities at your disposal. Integration with Google Sheets and Slack, along with self-notifications, ensures you stay updated with new responses, while the ability to download results in a spreadsheet facilitates easy data analysis.

Here’s the rundown:

Key features (free version) ⚙️

  • Three form types
  • Ready-made form templates
  • Basic reports
  • Google Sheets and Slack integration
  • Self notifications
  • Download results in a spreadsheet
  • Add up to 10 questions
  • 100 responses per month
  • Webhooks

Upgrading to the paid plan unveils a suite of advanced features. The leap from 100 to 1,000+ responses per month, along with the addition of three logic jumps per form, significantly broadens the scope of what you can achieve.

Key features (paid version) ⚙️

  • 1,000+ responses per month
  • Three logic jumps per form
  • Unlimited forms
  • Unlimited questions
  • 2 GB file upload storage
  • Custom thank you page
  • Mailchimp integration
  • Quizzes and payments calculator
  • Form scheduling

Price 💰

Typeform has different pricing options as compared to the other form builders on our list. As is typical for most plugins who offer it, you can get a discount if you pay up front for the year. The prices below are the per-month price if you take advantage of the aforementioned discount. Month-to-month prices are higher.

  • Basic – $25 per month
  • Plus – $50 per month
  • Business – $83 per month

5. Ninja Forms

This freemium option on our list is a perfect choice for non-developers. You can use this WordPress form builder to design a nice form in no time.

When you select a form template, it will redirect you directly to a live editor so that you can customize it easily. Unlike other form builders on this list, you can create a wide range of forms using just the free version.

Key features (free version) ⚙️

  • Beginner-friendly interface
  • Success message
  • Dedicated fields
  • Pre-built form templates
  • Extensive form customization
  • Spam management
  • Ajax form submission (no page reload)
  • Drag-and-drop form builder
  • GDPR compliance

Key features (premium version) ⚙️

  • Multiple functionality add-ons
  • Conditional logic
  • File uploads
  • Multi-part forms
  • PayPal and Stripe for payment forms
  • More layouts and styles

Price 💰

There are four pricing options based on the add-ons you’d need. All prices shown are per year.

  • Basic – $49
  • Plus – $99
  • Pro – $199
  • Elite – $299

You can also purchase individual add-ons for $18 and up. Most of them seem to be around $50.

6. Formidable Forms

Formidable Forms is a well-rounded WordPress form builder boasting a range of features suitable for different users. The free version, Formidable Lite, offers a straightforward solution for those looking to create simple forms on their blog. The drag-and-drop builder, basic fields, and visual form styler are the standout features in the lite version, making form creation a breeze even for beginners.

Key features (lite version) ⚙️

  • Drag-and-drop form builder
  • Visual form styler
  • Field placeholders
  • Colorful interface
  • Spam protection
  • Unlimited forms
  • Unique form layouts
  • Form autoresponders
  • Mobile responsiveness
  • WCAG/A11Y compliance for website accessibility
  • CSV export
  • Custom CSS

Should you choose to upgrade, the paid version of Formidable Forms significantly expands on its capabilities. It introduces conditional logic which allows for a more interactive form experience based on user input. Additionally, the option to create multi-page forms helps in organizing extensive data collection into digestible segments, improving user experience especially in scenarios that require detailed information.

Key features (paid version) ⚙️

  • 18+ Integrations
  • Conditional logic
  • Surveys and quizzes
  • Calculator forms
  • Multi-page forms
  • User tracking
  • User registration
  • Form action automation
  • Custom post submission
  • Tons of form templates
  • Front-end views to display form entries on the front end of your site
  • API/webhooks

With Formidable Forms, whether you’re sticking to the lite version or upgrading to the paid version, you’re equipped with a powerful tool that can accommodate a variety of form-building needs, from simple contact forms to complex, interactive surveys and registrations.

Price 💰

You can try the free version at WordPress.org

Formidable Forms Pro is giving a 14-day money-back guarantee (at the time of writing). So you can go ahead with any of the annually priced plans below without being skeptical.

  • Basic – $39.50
  • Plus – $99.50
  • Business – $199.50
  • Elite – $299.50

Which is the best WordPress form builder? 🤔

Deciding on the best WordPress form builder can be a challenging endeavor given the multitude of options available, each with its unique set of features and functionalities.

Your choice might hinge on various factors including the complexity of the forms you wish to create, the level of customization you require, and the budget you have at your disposal.

There is no one-liner that will answer this. However, if we had to summarize each of the form builders we tested, here’s what we’d say:

  1. WPForms – Best free WordPress form builder with great features.
  2. Otter Blocks – Modifiable AI forms, along with 30+ other blocks for designing WordPress pages.
  3. Gravity Forms – Great for more advanced use cases.
  4. Typeform – Unique conversational form approach.
  5. Ninja Forms – Easy-to-use interface for non-developers.
  6. Formidable Forms – Most useful form features, but only if you choose the pro version.

If you have a specific type of form in mind, we’ve also created dedicated tutorials/collections for specific form use cases, like surveys, quizzes, and polls.

Do you have any questions about building forms on WordPress? Ask away in the comments section below!

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