If you’ve ever created a blog post in WordPress, you may have noticed a field labeled “post slug.” What is post slug? This seemingly small detail plays a significant role in optimizing your website’s URLs for search engines.

In this post, we’ll take a closer look at 🔎 what post slugs are, why they’re important for SEO, and how to set them up in WordPress.

What is post slug: Understanding what post slugs are

A post slug is a user-friendly and search-engine-optimized URL that represents the title or topic of a blog post. It is typically used in blogging platforms and content management systems (CMS) to create a unique and readable web address for each blog post.

The importance of optimizing post slugs for SEO

Optimizing post slugs helps improve your website’s search engine rankings, making it easier for users to find your content. A well-crafted post slug should be concise, descriptive, and relevant to the content of the post. It should also include target keywords – but not at the expense of readability.

👉 Here’s what a good post slug does to your content:

  • It improves user experience. A well-crafted post slug can make it easier for visitors to understand the contents of your page just by glancing at the URL. This will help site users decide whether to click your link, which ultimately improves your website’s traffic and engagement.
  • It shortens URLs. It’s difficult to remember long and complex URLs, and it makes it even harder for users to share your content. You can create shorter, more noteworthy URLs that are easier to share on social media and other platforms by setting up a concise post slug.
  • It boosts online brand presence. Post slugs can effectively reinforce your brand for search engine users to identify your content across all different platforms. Create a stronger online presence with consistent post slug formatting by using your brand name alongside relevant keywords.

How to set up post slugs

Setting up a post slug in WordPress is a piece of cake. Here’s how to set the slug for an individual post in WordPress:

  1. Log in to your WordPress dashboard.
  2. Click on Settings and then Permalinks.
  3. Create a new post or edit an existing one in the WordPress editor.
  4. Look for the Permalink field, which is located underneath the post title. By default, WordPress will create a post slug based on the post title.
  5. Click the Edit button next to the post slug to customize it.
  6. Click the OK button to save the changes.
  7. Preview the post to make sure the new post slug appears in the URL.

Once you have set up your post slugs, they will be automatically generated for each new blog post published.

The default post slug format in WordPress

WordPress uses the post title as the post slug by default, but you have the option to customize the slug using the permalink settings in the WordPress dashboard as stated above.

The default format for a post slug in WordPress looks like this: http://example.com/sample-post/

  • sample-post is the slug,
  • example.com is the website’s domain name.

You can add other variables such as the post ID, date, category, and tags, or create your own custom structure.

Conclusion on what is post slug 🐛

So, what is post slug? In short, post slugs are a part of your URL that you can edit to be more search-engine-friendly and user-friendly. Customize your preferred post slug to increase traffic on your website today! 🚀

Inline Feedbacks
View all comments

Or start the conversation in our Facebook group for WordPress professionals. Find answers, share tips, and get help from other WordPress experts. Join now (it’s free)!