In the realm of website development, image links play a crucial role in enhancing the user experience. If you’re a WordPress user, you may have come across image links while designing your website. They are a convenient tool that allows you to create clickable images, directing visitors to other pages, posts, or even external websites.

In this blog post, we’ll delve deeper into what is an image link in WordPress, exploring its functionality, creation process, diverse applications, and important SEO considerations.

An image link is simply a hyperlink attached to an HTML image tag. When you add a link to an image, it becomes clickable, enabling users to access the linked content or website by clicking on the image itself. This feature is widely used in WordPress to create visually appealing call-to-action buttons, banners, and other interactive elements.

Creating an image link in WordPress is a straightforward process. Here is a step-by-step guide:

  1. Log in to your WordPress dashboard and navigate to the post or page where you want to add the image link.
  2. Click on the + icon to add a new block and search for the Image block. Insert it and upload the image you want to use for the link.
  3. After the image uploads, select it, and click on the Insert Link icon in the options bar.
insert link to an image in WordPress
  1. Enter the desired URL into the empty field. You can link the image to an internal WordPress post or page, an external website, or any other URL.
  2. Once you’ve added the link, click on the Apply icon to add the image link to your WordPress content.
apply image link in wordpress

Now that you know what is an image link in WordPress and how to create one, it’s time to get familiar with its wide range of applications.

  • Linking to other posts or pages: By adding image links, you can easily direct visitors to related content within your website, fostering increased user engagement and encouraging exploration of your site.
  • Linking to larger image files (lightbox effect): Image links enable you to create a captivating lightbox effect, where users can view larger versions of images in a pop-up window when clicked, providing a more detailed and immersive experience.
  • Linking to external websites: Utilizing image links, you can effectively promote affiliate products or partnerships by redirecting users to external websites, expanding your reach and potential for generating revenue or collaboration opportunities.

To make the most of image links and improve your site’s online visibility, incorporate alt text and relevant file names.

Alt text

Always include descriptive and relevant alt text for your images. Alt text not only improves accessibility for visually impaired users but also provides search engines with valuable information about the image’s content.

add alt text to image link in wordpress

Relevant file names

When uploading images to WordPress, use descriptive file names that contain relevant keywords. This information helps search engines understand the image’s context and improves your website’s overall SEO.


Image links are a versatile tool in WordPress that can significantly enhance your website’s interactivity and visibility. By effectively using these links, you can direct users to relevant content, create eye-catching visual elements, and even boost your website’s SEO.

Next time you’re working on your WordPress site, remember the potential of image links and utilize them to create a more dynamic and interactive web presence.

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