Some bloggers think using AI is cheating. I think it’s smart!
You don’t need to know much about tech to get real help from ChatGPT. I’ll show you how I use it to make blogging faster, easier, and honestly a bit more fun. AI can help you come up with ideas, plan posts, clean up your writing, and even handle things like SEO and FAQs.
This post is for bloggers who write their own stuff but don’t want to do every little thing by hand. If you’ve ever sat there staring at a blank screen or felt like you’re spending way too long fixing grammar, this is for you.
Here’s how to use ChatGPT to do more blogging and more efficiently:
Your in-the-nutshell summary on ChatGPT 🥜
You don’t need to know much to start using ChatGPT, but let’s just set a couple of things straight so that we’re all on the same page.
What everyone has been enjoying about ChatGPT the most is that it’s a simple chat interface. You type something into the box, and it replies. That’s it.
You can ask it questions, give it tasks, or tell it to rewrite something. You don’t need to learn code or set up anything fancy. Just be clear about what you want. You can edit or tweak the results afterwards, too. The more specific your input, the better the output. That’s really all you need.
You can use ChatGPT for free, but the paid version has more features and generally gives you access to newer tools, like creating images or using more advanced writing help. Plus, there’s a whole API you can use.
If you’re just starting, the free version works fine. You can always upgrade later if you want more.
How to use ChatGPT for blogging (my 8 favorite ways) ✍
I’ve ordered the list according to the actual order you’d want to use those techniques:
1. Brainstorm and get post ideas
Now, this is not just about asking AI to “give me 10 ideas for blog posts about X.”
You need to start before that, and you need to first set the right context.
Setting a context is an idea back from the early days of prompt engineering. It’s essentially about telling the AI who it should pretend to be when answering your questions. For example, telling the AI to speak from the perspective of a blog strategy expert can give you better results than just asking a random question.
You can start with this prompt:
You are an expert in online content strategy with 10 years of experience.
I'm working on a new blog and I want you to help me create a content strategy and execute it.
- The blog is targeted at [TK]
- The blog's main idea is [TK]
What 5 main content categories should be included on this blog?
What types of content should I publish so that it's aligned with the expectations of the target audience, the tone of the blog, and my vision?
And then, you can follow up further with:
For each of the established categories, give me a list of 20 posts that a blog like mine should have.
This should result in a neat list of ideas you can use. What’s great here is that the ideas will match your overall blog idea, your target audience, and your main vision.
2. Generate keywords
This step is similar to the previous one, but it approaches the process of coming up with content ideas for your blog from a different angle – the SEO angle.
It’s often important to identify your main keywords to optimize content for search engines.
Keywords refer to terms and phrases that real users are searching for. By incorporating these terms into your content, you can improve your search ranking and drive more organic traffic to your pages.
There are various tools to help you find keywords for your blog, including Google Keyword Planner (GKP). However, if you don’t have time to come to grips with GKP, you can use ChatGPT to generate keywords for your blog posts.
You can use this prompt:
You are an SEO and content strategy expert with 10+ years of experience.
Generate a comprehensive list of high-impact keywords for my blog. Factor in our previously established target audience and vision set for the blog.
The keyword list should:
- Be organized by intent: informational, transactional, navigational (if relevant)
- Include long-tail keywords and topic clusters
- Prioritize searcher relevance and potential traffic value
- Avoid overly generic terms
- Be suitable for creating blog content that supports authority and organic growth
As you can see, ChatGPT will deliver a list of appropriate keywords that you can add to your main content, title, meta description, permalink, and more.
*️⃣ It’s important to note that ChatGPT lacks real data about keywords like search volume, competition, and trends, which can help you discover terms that are easier to rank for. As such, it’s best to still combine ChatGPT with a keyword research tool.
3. Create post outlines
Now that you’ve got a handful of topic ideas for your blog, it’s a good idea to create some outlines for those posts. This way, you can add a greater level of structure and organization to your content. Meanwhile, it ensures that you don’t miss any key details, too.
Here’s the way I like to do it:
Create a detailed outline for the given topic. The outline should:
- Be comprehensive and well-organized
- Focus on practical tips
- Use active voice in headings where possible
- Skip the introduction section
- Use Markdown formatting
- Avoid obvious or trivial points
- Be in tune with the previously established target audience and vision set for the blog
Topic: [TK]
This sort of prompt should provide you with a good foundation. Of course, depending on your exact blog, you will probably want to adapt parts of the prompt.
4. Create custom blog graphics
Image generation is one of the newer features of ChatGPT, but it’s really been an awesome one so far. People have been showing some truly impressive creations on Twitter, modeled after famous animation studios or paintings.
Just to give you a couple of different examples…
This is Tuscany, an entirely AI generated, “dreamy” look:

Here’s an UFC fight, only it’s Kung Fu Hustle:

And here’s a more classic stock-like image of people in a meeting:

As you can see, there really aren’t any specific restrictions for what you can and cannot do – at least in the most practical sense.
5. Find sources
Adding links to relevant sources will always make your content more authoritative and simply deliver more value to your readers.
The most known AI tool out there that will probably give you the best results here is Perplexity. But you can also get great results from ChatGPT, and especially if you enable the Deep research option:

Here’s the prompt you can use:
I'm working on an article. Give me a few interesting links that I could use as sources.
Provide only the links and their context. Do not comment on what you're doing. Just give me the result of your work.
Article topic: [TK]
Then, you can add information from those sources to your blog post.
6. Fix grammar and style
This one is probably the most obvious of ideas when it comes to using ChatGPT for blogging. And not without a reason. ChatGPT is usually great at this.
Here’s a prompt you can use:
Fix any grammar and style issues in the following text. Don't change anything if there aren't any problems with the text. Doing nothing is also okay.
The text: [TK]
That last line – telling ChatGPT that it’s okay to do nothing – I found to provide overall better results vs prompting without it.
7. Add FAQ sections
Not every blog post needs an FAQ section, but some of them really do. Especially if you’re writing about something complex or multi-stage.
You can use the following prompt to see if ChatGPT can create such a section for you:
What are the 10 most commonly asked questions on the topic of [TK]?
List the questions and also short, 30-50 word answers to them.
8. Create SEO meta
This might be my favorite use of ChatGPT for blogging.
The thing with SEO meta – titles and descriptions – is that they need to be of specific length and format. And sometimes coming up with the perfect description can just take way too much time.
ChatGPT is really good at solving this task since you can give it your length restrictions, plus any other specific guidelines you might have, and it will come back with a result that’s basically near perfect.
Here’s a prompt you can use to get an optimized meta description:
You are an expert in SEO and online communication.
Write a meta description based on the provided information about a blog post.
The meta description should contain a brief summary of what the post is about and highlight why it's worth reading. Maximum 158 characters.
- As the result of your work, return only the meta description
- Return plain text with no styling elements
- DO NOT COMMENT on what you're doing - just return your work
Information about the post: [TK]
Conclusion 🤓
ChatGPT has revolutionized the content creation process for sure, and unlocked tons of new possibilities for bloggers. If you build your workflow in a clever way, you can basically get ChatGPT to do all the hard work when it comes to making your content better, without making it look like it was written by AI – because it’s not.
💪 Pro tip: You can use ChatGPT to build your whole website.
Do you have any questions about how to use ChatGPT for blogging? Let us know in the comments below!
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