How to create a WordPress blog
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So, you want to create a WordPress blog. Congratulations! WordPress is an excellent solution for how to start a blog, plus we think blogs are super awesome!

Better yet – it’s also surprisingly simple to create a free blog. That’s why we say you can do it in under 15 minutes.

But as simple as it is to get started with a WordPress blog, knowing what you need to do and how you can do it is still important so you don’t waste time on your way to becoming a successful blogger. That’s why we made this step-by-step guide.

We’ll show you every single step you need to take to start a blog using self-hosted WordPress. And we’ll do it with tons of screenshots and beginner-friendly instructions. Start a blog today!

How to create a blog: what you’ll need

If you want to create a blog, here’s entire process step-by-step:

  1. Sign up for web hosting (we recommend Bluehost).
  2. Pick a domain name for your blog.
  3. Install free WordPress blog software.
  4. Log in and write your first blog post.
  5. Change your blog design by picking a theme.
  6. Install a couple of essential plugins.
  7. Add Google Analytics.
  8. Don’t forget marketing.

We’re going to cover each of these steps in detail below, but for now, what you need to know is that neither of these steps requires in-depth technical knowledge. Yes, you really can figure out how to set up a blog on your own!

Once you get your free WordPress blog up and running, you’ll probably want to start writing and likely tweak its appearance/functionality (e.g. completely changing your header or revamp your homepage). To help you do that, we’ll also show you how to:

  • Write your first blog post using the WordPress editor
  • Change how your free WordPress blog looks using a “theme”
  • Add functionality to your blog using tools called “plugins”

As long as you know how to use social media sites, like Facebook or Tumblr, and have an overall confidence when it comes to “web stuff,” you can follow this guide. We promise!

A quick note

💡 This guide is not about using Instead, we’ll show you how to start your own blog using self-hosted WordPress so that you’re in full control. This is our recommended approach. If you’re not sure what the difference is, you can read this post for more on the differences between and WordPress.

Step 1: Purchase hosting and your domain name

You’ve already decided on your blog niche? Great, then making your free WordPress blog accessible to people around the world or ready for search engine optimization requires two things:

  • Hosting – this is the engine that powers your site. While you don’t “see it,” every single website on the internet has a hosting provider powering it.
  • Domain – this is your blog’s permanent address. For example, ours is Check out this post if you need help coming up with a good name and finding out how custom domains work.

You can purchase your blog hosting and domain at the same time – so don’t worry too much about the nitty-gritty details right now. But before you can do that, you need to choose a WordPress host. Because of WordPress’ popularity, there are a huge number of WordPress hosts.

We’ve personally tested the performance and reliability of many hosting companies. With the results of all these experiments in mind, we can recommend Bluehost to new bloggers in the WordPress world.

Here’s why:

  • It’s affordable. You can host your site for the price of a small latte each month – it’s just $2.75 per month for your first 12 months.
  • You get a free domain name when you sign up. This ties in with affordability – your own domain would otherwise cost $10+.
  • You can easily install WordPress. With just a few clicks, you can launch the WordPress software and have a working blog. No tech knowledge needed!
  • It has enough performance to get you started. When you’re just starting out, Bluehost offers plenty of performance to keep your site loading.

All in, it will cost you about $33 to host your blog at Bluehost for the entire year, which includes your free domain name. It also offers a 30-day money-back guarantee.

Check if your domain is available

Here’s a quick tool you can use to find out if the exact domain name you’re interested in is available:

That’s about as cheap as it’s going to get if you want to create a WordPress blog.

How to sign up for WordPress hosting at Bluehost

To get started, click here to go to Bluehost and unlock their special offer for Themeisle users ($2.75/mo). Then click on “Get Started Now” button. You’ll be taken to Bluehost plans.

For beginners, we recommend the cheap Basic plan because it packs plenty of power for your fledgling blog. Click the SELECT button to start the process:

Bluehost basic - great hosting plan to create a WordPress blog

On the next screen, enter the domain name you want to use for your blog in the new domain box and click Next. Your blog name should truly reflect the scope of your interest and be pretty straightforward. If you are not quite sure about it, Bluehost has a FAQ dedicated to the topic. Remember – you get this for free:

Choose your free domain name

One click and you land on the final screen, where you’ll need to enter basic account and billing details at the top:

Enter account details

As you scroll down, you’ll see a Package Information section at the bottom. Here, you can choose how many years of hosting service to purchase, as well as any add-ons that you want. While Bluehost will check some of these add-ons by default, you can safely de-select them:

bluehost signup 4

All in, you should pay around ~$35 for your domain name and one year of a hosting plan.

Once you’ve filled in all the information, click SUBMIT at the bottom to complete your purchase.

All right! Now, you can install all you need for your new blogging platform.

Step 2: Install the free WordPress software

If you want to create a WordPress blog, you’re going to, unsurprisingly, need to install the WordPress software.

We know this might sound a little intimidating – but we think you’ll be surprised by how easy it is to install WordPress.

When you completed the sign-up process in the previous step, you should have received an email from Bluehost with details on how to log in to the Bluehost Customer Area.

Go ahead and log in to Bluehost.

As soon as you log in for the first time, Bluehost will give you a simple wizard that takes you through the process of installing WordPress on your new site.

Don’t see the setup wizard? No worries, it’s still really easy to install WordPress with Bluehost. Just go to the My Sites area and click the Create Site button to launch the wizard:

How to install WordPress at Bluehost

Then, you’ll be able to fill in all the important details for your site’s name and the username/password that you’ll use to manage your WordPress blog:

Enter details to create a WordPress blog

Once you finish the install process, you can access your new blog’s dashboard by going to

Step 3: Go ahead and write your first blog post – you earned it!

Now that you learned how to create a WordPress blog, you’re probably excited to get to blogging!

We’ll show you how to change how your blog looks and functions in a second. But first, let’s go over just how easy it is to start blogging on your new website.

When you first log in to your blog’s WordPress dashboard, you should see a screen like this:

Your WordPress dashboard on a free WordPress blog

To write a blog post:

  • Hover over Posts
  • Click Add New

Creating a new post on a free WordPress blog

This will launch the WordPress Editor, which lets you write your blog posts using a really intuitive block system.

To add text, you just click and type. For other content – like an image or an embedded YouTube video, you can add new “blocks.” To help you use the editor, you can follow our detailed guide here or our more high-level guide here.

The WordPress editor

Step 4: Here’s how to change how your blog looks

When you create a WordPress blog, one of the major benefits that you get is access to WordPress’ huge collection of themes and plugins. Here’s a quick overview of the two:

Themes – these change how your free WordPress blog looks

Plugins – these add functionality to your blog

We’ll cover the former in this section.

As soon as you create a WordPress blog, you already have a theme active. This is either the default WordPress theme or the theme that you chose during the Bluehost Setup Wizard.

But there are actually thousands of blog themes available for WordPress sites (many of them are open source like WordPress itself), so you’re by no means limited to that small selection that Bluehost shows you initially.

Where to find WordPress themes for your blog

When you go to choose a WordPress theme, you’ll need to pick between free and premium themes. There’s no inherent difference between the two, but premium themes often have more detailed designs and features.

To find free themes, the best place to search is the official theme directory.

To find premium themes, you’ll need a broader approach. Some good options are:


ThemeForest – a big directory of premium themes.


ThemeIsle – we think our themes are pretty swell.

If you want to skip the searching, we also put together a list of the most popular and best free WordPress themes.

How to install a WordPress theme

Once you’ve found a theme that you love, WordPress makes it easy to add that theme to your site.

Here’s how:

  • Hover over Appearance
  • Select Themes
  • Click the Add New button

Adding a new WordPress theme to a free WordPress blog

  • If you chose a free theme at, search for the theme by name and click Install.
  • If you purchased a premium theme, click the Upload Theme button and upload the ZIP file you should have received when you purchased the theme.

Installing a new WordPress theme

After installing your theme, make sure to click the Activate button to make it active on your site.

How to further customize your WordPress theme

You can treat your theme as a sort of template and further customize it by using the WordPress Customizer (which is something resembling a website builder). This interface lets you make certain tweaks to your theme to improve your web design, without needing to know code or HTML.

You can access it by going to Appearance → Customize:

Accessing the WordPress Customizer

Depending on the theme that you chose, you may have a different set of options on the left sidebar. But in general, you can:

  • Make changes by using the options on the left
  • See a real-time preview on the website preview on the right
  • Make your changes live by clicking Save & Publish

Using the WordPress customizer

For a more detailed guide, we have a full post on how to use the WordPress Customizer.

Step 5: Add functionality to your blog

While themes are mostly about appearances, plugins are more focused on helping you add functionality to your free WordPress blog.

When you first create a WordPress blog, you pretty much only have the ability to write blog posts and create pages.

Plugins are what allow you to add more advanced functionality, like:

If you can think of a feature, there’s probably a plugin for it. That’s because the WordPress community offers over 50,000 free plugins, plus there are thousands of premium plugins.

Where to find WordPress plugins for your blog

Like themes, you can find both free and premium plugins.

Keeping the similarities rolling, the best place to look for free plugins is at the official plugin directory.

For premium plugins, the best method is usually to search Google for something like “best X plugin” and buy from a well-known developer.

Many free plugins listed at also offer premium versions with more features.

Must-have WordPress plugins for all sites

While there are plenty of niche plugins that are only good for specific uses, there are some must-have WordPress plugins that all sites, including blogs, can benefit from. Here are some of our suggestions:

How to install WordPress plugins

We already wrote a detailed guide on how to install WordPress plugins. But here’s the quick version:

  • Go to Plugins → Add New
  • If you chose a free plugin at, search for the plugin by name and click Install Now.
  • If you purchased a premium plugin, click the Upload Plugin button and upload the ZIP file you should have received when you purchased the plugin.

Installing WordPress plugins on a free WordPress blog

Make sure to Activate the plugin after installing it.

You can always manage your existing plugins by going to the Plugins tab:

Managing WordPress plugins

Step 6: Add Google Analytics to WordPress

As you create a WordPress blog, you also want to be mindful of the concept of growth. After all, what’s the point of writing publicly on the internet if nobody is going to read your writing?

Developing an audience is important, but it’s difficult to grow if you have no understanding of how your blog visitors are interacting with your pages and posts.

The idea is:

How can you improve something when you don’t even know what needs improving in the first place?

That’s where Google Analytics comes in.

Benefits of Google Analytics for WordPress

Adding Google Analytics to your new blog comes with a host of benefits.

For instance, it will allow you to track the growth of your blog (or lack thereof) over time. Although it’s important to have patience, if your blog stays stagnant for more than a year – and assuming you are publishing regularly – then using Google Analytics could help you reevaluate your strategy.

As you become more proficient at managing your blog, you might set up sales funnels to try to sell an e-book or promote an affiliate product. Google Analytics can help you by identifying the leaks in your funnel. In more direct terms, it shows you which pages site visitors are exiting your site from.

For example, let’s say you have a four page funnel, and Google Analytics informs you that the exit rate on the third page of that funnel is astronomically high. By having that information, you’ll be able to take a closer look at the page and make adjustments. If you “plug the leak”, then more potential buyers will make it to the last page, and hopefully purchase whatever it is you’re offering. Without Google Analytics, you would never be able to identify the leak in such a scenario.

This is only one example, but the underlying benefit to Google Analytics is that it shows you how visitors to your site are interacting with it. You can then take action on that information to improve the performance of your WordPress blog.

Google Analytics tutorials for WordPress

Most tutorials you’ll find on the web about adding Google Analytics to your WordPress blog approach it in either of two ways:

  • Manually inserting the code for Google Analytics yourself.
  • Using a WordPress plugin to install Google Analytics for you.

👉 We have tutorials that explain both options.

  • If you want to add Google Analytics to your WordPress blog manually, go here.
  • To add Google Analytics to your WordPress blog using plugins, click here.
  • Alternatively, you can use a very specific plugin – Google Site Kit – to integrate Google Analytics with your WordPress website that way.
  • Once you install Google Analytics on your blog, you should familiarize yourself with what the Google Analytics interface looks like and how to use it.
  • Finally, it’s important to point out that Google will be discontinuing the current version of Google Analytics sometime in 2023. If you want to be ahead of the curve, then check out this very helpful tutorial that will help you install Google Analytics 4 on your WordPress blog.

Video version of this tutorial

Here’s a video walk-through of the steps required to build a blog on WordPress. You can consider it a summary of most of the steps we covered above.

What to do after you create a WordPress blog

Ok, so you managed to create a WordPress blog, install your own theme, and add some functionality with plugins.

Of course, you should also know that there are other options to create a blog on the market, like Wix or Squarespace, but these are either less flexible than WordPress or come at a certain price, making WordPress a perfect start for newbies.

What next?

Well, the world is your oyster! But if you’re like most people, you’ll probably want to look for ways to:

And if you’re a beginner, you might be interested in the 45 things our team of bloggers wish they knew before starting a good blog. You can read all of these blogging tips here.

You’ll probably also want to create a blog content strategy and figure out how to come up with new blog post ideas. If you’re not interested in running a personal blog sharing random thoughts, then filling your site with high-quality blog topics and doing keyword research is one of the most important tasks of a full-time pro blogger.

Once your site allows you for making money blogging, you can even create your own newsletter and cut your teeth on email marketing, gathering email lists, or start forums to engage your audience even more. A great blog is also a perfect addition to selling products (even when done via ecommerce marketplaces, like Amazon or eBay).

At this stage, you’re already equipped with everything you need, so get out there, put some hard work into new content, and turn your new WordPress site into a successful blog!

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