When venturing into the field of website optimization and SEO (search engine optimization), the concept of “dofollow links” is pivotal. However, what are dofollow links?

At a glance, dofollow links are all website links allowing search engines to follow them. This influences the website’s ranking or visibility on search engines like Google or Bing. Whether you’re a website owner, blogger, or simply curious about the basics of SEO, we’ve designed this guide to provide a foundational understanding.

A dofollow link, also known as a follow link, is simply a hyperlink that allows search engine crawlers to follow it and discover the linked content when placed on a webpage. It’s like a pathway that leads search engines to explore more web pages.

Let’s illustrate this with an example:

Suppose you run a travel blog, and you include a link to a popular travel destination in one of your articles. If this link is a dofollow link, it tells search engines, “Hey, this destination is noteworthy, and it’s worth considering when ranking this webpage.” As a result, search engines may attribute some of the linked page’s authority and relevance to your own content, potentially boosting your search engine rankings.

Dofollow links play a vital role in determining a website’s search engine ranking and authority. When reputable websites link to your content using dofollow links, they are essentially vouching for your content’s quality and relevance. With this endorsement, you can enjoy SEO benefits, including:

  • Improved ranking: Search engines consider the number and quality of dofollow links pointing to your site when determining its ranking. Quality backlinks from authoritative websites can significantly boost your visibility in search results.
  • Increased authority: Dofollow links contribute to your website’s authority in its niche or industry. Search engines trust websites with a strong backlink profile, which can lead to higher rankings and increased organic traffic.

Understanding the distinction between dofollow and nofollow links is essential. While dofollow links allow search engine crawlers to follow and pass on link juice, nofollow links, as the name suggests, instruct search engines not to follow them. Nofollow links are often used for user-generated content, such as blog comments and forum posts. This helps prevent spammy links from affecting a site’s SEO.

ℹ️ It’s important to note that there is technically no “dofollow” attribute in HTML. By default, all regular links are dofollow. The industry only uses the term “dofollow” to distinguish regular links from nofollow ones, which have special attributes in their website’s HTML code.

Creating dofollow links is straightforward. When you add a link to your content, all links are typically dofollow by default. You don’t need to add any special code or attributes. However, if you want to check the HTML of your links, you’ll find that there’s no rel="nofollow" attribute attached, making the link inherently a dofollow one.

Here’s an example of a dofollow link:

A dofollow link, also known as a follow link, is simply a <a href="https://themeisle.com/blog/anchor-links-in-wordpress/">hyperlink</a> that allows search engine crawlers to follow it and discover the linked content when placed on a webpage.


It’s common for people to ask what are dofollow links since understanding them is essential for anyone embarking on an SEO journey. These links significantly impact search engine rankings and website authority. By incorporating high-quality dofollow links into your content strategy, you can enhance your website’s visibility and credibility in the digital landscape.

Any link that you add to your content is automatically a dofollow link, making it an easy way to improve your website’s online visibility. However, having a balanced number of dofollow and nofollow links on your pages is ideal for search engine crawlers to consider them accurate and relevant.

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