Offering discounts to customers can be an effective way to boost your profits. It can also help you build a base of loyal clients. However, you might be wondering how to create coupons in WooCommerce and set up different offers.
Fortunately, the process is pretty straightforward. Additionally, WooCommerce enables you to create different types of coupons and manage their usage conditions without installing an add-on.
👨🎓 In this post, we’ll show you how to create coupons in WooCommerce and configure their settings. Let’s get started!
How to create coupons for your WooCommerce site (in 3 steps)
In this tutorial, we’ll use WooCommerce’s default Coupons feature – there’s no need to install additional plugins. Before starting the walkthrough, you’ll simply need to install and activate the WooCommerce plugin. However, there are several WooCommerce extensions that can help you set up more advanced offers – more on this later.
For now, let’s look at how to create a basic coupon in WooCommerce!
📚 Table of contents:
- Select a discount type and amount ☑️
- Configure usage restrictions ⚙️
- Set your coupon’s usage limits 🖱️
1. Select a discount type and amount ☑️
To get started, navigate to Marketing > Coupons in your WordPress dashboard. Then, click on Create your first coupon or Add coupon:
Next, you’ll need to enter a coupon code (or generate one). You also have the option to write a description. This label can be helpful if you’re planning to create multiple coupons because it will help you manage them more efficiently:
Then, scroll down to the Coupon data section. In the General tab, you can configure some basic settings for your offer:
Here you can choose a discount type. You have three options:
- Percentage discount: You can reduce an order’s price by a certain percentage. If the user’s order is $50, a coupon for 10% off gives them a discount of $5.
- Fixed cart discount: This option enables you to give a fixed discount on the user’s cart, such as a $10 coupon applied to the total amount spent.
- Fixed product discount: You can give a fixed discount on individual items, such as a $2 coupon on each book.
You’ll also need to enter a coupon amount. If you selected the first option, this will be a percentage (e.g., 30%). If you’re giving a fixed discount, this will be an amount (e.g., $30). You also have the option to grant free shipping with the coupon.
Finally, you can set an expiry date for the offer. Users won’t be able to redeem the coupon after this date.
2. Configure usage restrictions ⚙️
Next, you can set some conditions for using the coupon by navigating to the Usage restriction tab:
In the Minimum spend field, you can specify the minimum amount of money users will need to spend to redeem the coupon. Similarly, for the Maximum spend field, you can set a maximum total for the offer.
Meanwhile, if you don’t want customers to use more than one coupon in the same order, you’ll need to tick the box for Individual use only. Additionally, you can exclude sale items from the offer.
If you scroll down, you can select particular products to which the coupon can be applied. You can also exclude specific items from the offer:
If you leave these fields blank, the discount will be applied to all products in your store. Alternatively, you can select and exclude particular categories. This approach can be much quicker than choosing individual items, especially if you have a large inventory.
Finally, you can enter the email addresses of users who can use the coupon. These emails will be checked against the customers’ billing addresses. If you leave this field blank, all users will have access to the coupon if they fulfill the order requirements.
3. Set your coupon’s usage limits 🖱️
The final step is to define the limits of your offer. This setting will help you prevent potential misuse and fraud.
If you click on Usage Limits, you’ll see three main settings:
Let’s look at how each restriction works:
- Usage limit per coupon: You can choose the number of times customers can use a coupon before it becomes invalid.
- Limit usage to X items: This option lets you select the number of items to which the coupon can be applied.
- Usage limit per user: You can limit the number of times each customer can use a coupon.
When you’ve finished customizing your coupon, you can go ahead and click on Publish. The offer will now be available to your customers.
Meanwhile, if you wish to edit your coupon or create more offers, you’ll simply need to navigate back to the Coupons page:
Install a WooCommerce coupon plugin for more functionality (optional)
As we have seen, WooCommerce enables you to create basic coupons using the built-in features. However, you can also install coupon extensions to set up other types of offers or add more restrictions and conditions.
💡 These plugins can help you…
- Apply more specific usage restrictions.
- Create more advanced types of deals, such as Buy One, Get One deals (BOGO).
- Bulk create coupons and import/export them as needed.
- Apply coupons automatically when conditions are met or by sharing a special URL.
Create your first WooCommerce coupon today
Using coupons is an effective way to encourage customers to add more items to their carts or make additional purchases. For instance, you can offer discounts on particular products or orders exceeding a certain amount.
🏁 To recap, here’s how to create coupons in WooCommerce in three easy steps:
- Select a discount type and amount, such as a fixed cart or product discount.
- Configure usage restrictions, including minimum and maximum spending.
- Set your coupon’s usage limits, including the number of times each customer can apply it.
If you want more flexibility, you can also install a dedicated WooCommerce coupon plugin.
Do you have any questions about creating coupons for your WooCommerce store? Let us know in the comments section below!