If you’re a resourceful and forward-thinking individual working in marketing, leveraging AI in your day-to-day job is something worth considering. One of the most popular options is ChatGPT. However, its vast potential might have you feeling perplexed. You might not even know how to begin to use ChatGPT for marketing. 📈
The good news is that there are tons of creative ways you can utilize ChatGPT to enhance your marketing efforts. For instance, you could use it to help you generate email copy, product descriptions, and ideas for social media posts.
In this article, we’ll introduce you to ChatGPT and review some best practices you should follow when using it. Then, we’ll share five creative ways you can use ChatGPT for marketing. Let’s dive right in! 🤿
An introduction to ChatGPT
Chances are you’ve probably heard of ChatGPT. It’s a chatbot built with sophisticated Artificial Intelligence (AI) that comes in both a free and premium version:
As a dialogue based AI tool, it can get into sophisticated conversations. And, since it has a wealth of knowledge, it can be a great resource for researching almost any topic you can think of:
However, ChatGPT isn’t perfect. It has been known to make errors and confidently provide inaccurate information. The main issue is that it can’t reliably differentiate fact from fiction.
Therefore, it’s crucial that you keep this in mind when using it. What’s more, ChatGPT is limited to information before September 2021, which is its knowledge cutoff date.
Additionally, as with any other AI tool, there are some ethical questions to consider when using ChatGPT. While it can be great for supplementing work and school, answers should never be copied word-for-word or even “rewritten,” as this is plagiarism.
Furthermore, in a professional setting, to avoid issues, you’ll want to use its ideas more as jumping-off points. Or, at a minimum, double check before pursuing an idea, to ensure that it hasn’t been “copied” identically from elsewhere.
As long as you follow these best practices, the tool can help you streamline some of your day-to-day-tasks, especially when it comes to marketing. Also, when using it, remember to be patient and as specific as possible. You’ll get better results if you take the time to give it feedback and refine your prompts.
Creative ways to use ChatGPT for marketing
Now that you know a bit about the basics of using this powerful AI tool, we’re going to share five creative ways you can use ChatGPT for marketing.
Before you dive into the following list, we recommend signing up for the tool and experimenting with it. This way, you’ll get a sense of how to refine your marketing prompts so you can use it more efficiently.
Let’s get to it!
- Generate email marketing copy
- Write product descriptions and sales copy
- Come up with content ideas for social media
- Build an SEO strategy for your business
- Market and audience research
1. Generate email marketing copy 📧
Since ChatGPT is great at making conversation, it can be excellent at generating marketing copy. One of the best ways you can leverage this skill is by using it to fast-track your process for creating email marketing copy.
However, let’s be clear, as we discussed ChatGPT should never replace you, and you’ll want to avoid plagiarism. In any case, you can use ChatGPT to kick off the copywriting process. Try to give ChatGPT as many specifics as possible upfront:
As you can see, ChatGPT did a great job with this first attempt:
However, you may notice that it tends to take some liberties. For example, we never mentioned lounge chairs and umbrellas. Although our fictional aquatic center may indeed have them, it’s always good to double check content for this kind of thing.
At this point, you can use the structure of the above copy and build around it. Or you could ask ChatGPT to keep refining it even further.
For instance, you could say “I like this, but can you try again using a more formal tone.”
While using a formal tone for a pool party is unlikely, you can see that ChatGPT is great at taking instructions. Once you get the knack of it, you can use ChatGPT to create email templates or one-off mass emails for your business needs regularly.
Plus, when you stick to one chat thread, it’s like continuing the same conversation with the same person. So, use this to your advantage. If you work with multiple brands, you could use multiple chats to hone in on the exact voice and attitude you’d like to cultivate for each.
2. Write product descriptions and sales copy ✍️
If you’re in charge of writing product descriptions for an online store with lots of goods or services, you probably already know that this can be a grueling task. That’s because it can be tough to describe lots of similar products in a fun and exciting way. So, you might want to ask ChatGPT for help!
While it may be hard to get ChatGPT to nail your brand’s voice and tone in such a small amount of copy, you can give it the major details of your product to establish a structure:
As you can see, in this case, the tool has given us a super long description. So, when it comes to product copy, make sure you let ChatGPT know to keep things concise:
Additionally, make sure to remove any language that you disagree with and adjust it to fit your brand’s tone. And as always, be sure to give as many details as possible. Our example was pretty brief, but you’ll likely want to include more information about each item.
3. Come up with content ideas for social media 📱
While ChatGPT is great at helping you to get started with any type of content or copy, it’s also great at “spit balling” ideas of any kind. You could use this to your advantage when it comes to your social media strategy.
👉 For instance, you may be running out of fresh material on fast-paced platforms like TikTok:
As you can see, if you give a prompt like this, ChatGPT may give you some pretty standard options, but if you keep scrolling, you’ll see that the AI software isn’t afraid to get creative.
For instance, in our bathing suit example, ChatGPT thinks up a unique post idea centering body positivity:
Then, it gives you some advice about using the platform rather generally:
You could also use ChatGPT for marketing on Instagram and YouTube. Just remember that ChatGPT won’t really be able to help you out with currently “trending” content and fads, since its knowledge cutoff is September 2021.
4. Build an SEO strategy for your business 💼
So far, we’ve looked at how you can use ChatGPT for marketing in terms of “one-off” needs. But, you can also use it when it comes to bigger picture marketing strategies.
👉 In fact, ChatGPT can help you build an entire Search Engine Optimization (SEO) strategy for your business. Here are a few ways you can leverage ChatGPT for SEO:
- Plan content clusters
- Generate keywords
- Help with content creation and formatting
- Come up with meta descriptions and titles
5. Market and audience research 🔎
Having a good command of the market and knowing your audience are both key when it comes to business. However, you might not have time to conduct the in-depth research that you’d like. ChatGPT can help you speed up this process.
For market research, you’ll really want to go into detail to get the best results. You might try entering something like the following prompt:
ChatGPT can return tons of useful insight in just a few seconds (or minutes if your prompt is more complex). Plus, as usual, it will wrap up by providing you with some useful advice:
Additionally, you could use ChatGPT to refine your buyer personas:
You can get a sense of your audience’s common questions and pain points. This way, you’ll have a better idea of whom you’re selling to and what kind of information they’re looking for in marketing material.
💡 While you could also use ChatGPT to help you identify competitors and further hone in on your audience, just make sure to remember that its data isn’t current.
If you work in online advertising, you’re probably accustomed to juggling tons of different creative tasks on a daily basis. This can be draining, so considering the help of AI tools to manage your load is a viable idea. However, kicking it off might feel a bit overwhelming.
👉 If that’s the case, try out ChatGPT for marketing. You can use this free tool to help you come up with ideas, generate copy, and conduct market research. It can even assist you in creating an SEO strategy for your business.
Do you have any questions about ChatGPT for marketing? Let us know in the comments section below!