If you want to take your business online, few things can have more impact on your results than email marketing. Even though email sounds like the online tool of the yesteryear, it’s, in fact, still one of the most effective channels to contact your leads or customers. And this is where the topic of Brevo (formerly Sendinblue) vs Drip comes into play.
Brevo and Drip are two of the premier email marketing tools on the web. They are both powerful, both easy to use, and both deliver all the features that an online business might need to succeed.
Today, we compare them head to head and examine which is going to be better – based on your individual needs. Here’s Brevo (formerly Sendinblue) vs Drip: 👇
🧰 Features: what you get from Brevo vs Drip
Both Brevo and Drip go way above what can be considered your “everyday email marketing software.” They can do so much more than just send email.
🏁 But let’s start at the beginning:
- manage your email lists
- send standard email marketing campaigns – aka. broadcasts
- build email messages inside a nice visual tool (with no coding or design skills required)
- create sign-up forms and publish them on your site
- choose from ready-made email templates
- split test your email messages
- develop using API – this allows you to create custom workflows or apps that integrate with your main email tool
- integrate with a set of third-party apps
- track your results
That being said, the above are just the tip of the iceberg. As it turns out, Brevo and Drip have a lot more to offer. Both platforms can serve as your main tool for communication with your audience or customers. And this goes above just email.
Let’s begin with Brevo (formerly Sendinblue)
The true, standout feature of Brevo is their email automation module. This thing is really advanced and gives you a range of features and possibilities. At the same time, it’s easy to get started with and doesn’t require any complex setup.
For example, one of the things you’ll probably want to do first is send emails based on the user’s behavior in your shopping cart, or when they visit a specific page. Other scenarios are also possible, such as customer birthday, etc.
To take things one level above, you can also craft whole automation workflows based on the individual steps of action (or inaction) that the user has taken. You can consider a number of factors and then plan certain automation steps based on them.
Apart from email, Brevo allows you to also send SMS messages for a more direct touch point with your customers. This messaging module works in most countries but has different price points based on where you want to send SMS to.
Another interesting module in Brevo is their Facebook Ads integration. You can build your ads straight in Brevo and then export them to Facebook. The benefit you get here is that you can target your audience with less effort and in a more streamlined interface.
Lastly, Brevo also has a Web Push module that helps you bring people back to your website.
With this feature, you can send concise messages to users’ desktop or mobile devices, even when they’re not actively browsing your website. These notifications appear as pop-ups, similar to app notifications on phones or computers. They can be used for a variety of purposes like sending offers, event reminders, or personalized recommendations
Now onto Drip
Drip markets itself as an ecommerce CRM first of all.
This overall approach does show when you browse through the features that are available, plus how everything is geared towards ecommerce store owners most of all.
The idea behind Drip is to make it possible for an ecommerce store to manage their customers inside a CRM-like interface, where you can create different scenarios based on the customers’ behaviors, purchasing history and more.
First, you can store all your customer data – no matter where you got that data from (your storefront, other marketing channels, etc.). Then, you can use that data when marketing to your people via Drip.
Drip bets on personalization as the number one tool to make your customers happy. This can be done by tailor-picking the products that a given customer is the most likely to resonate with.
With that, Drip can also help you reach your audience via Instagram, Facebook, SMS, and over 100 third-party integrations.
You also get access to clear status-like summaries for each of your customers and the actions they took in relation to your ecommerce store and marketing campaigns.
Drip provides deep segmentation and behavior-based automations, enabling you to present each customer with a message prepared specifically for them, constructed based on the actions they have taken in your store.
This whole idea you can take a long way, especially when put into automation workflows.
Drip is also very good at making your standard email campaigns easier to deal with. There are campaign templates that you can use for standard scenarios.
Pricing is very often the no.1 factor when picking your email marketing tool, so let’s see how Brevo vs Drip stack up against each other.
👉 Here’s Brevo pricing:
👉 And here’s Drip pricing:
💡 What’s important here:
First off, Brevo has a free plan. It allows you to send up to 300 emails a day (9,000 a month) to an unlimited number of subscribers.
Secondly, Brevo charges you “per email sent” while Drip charges “per contact”.
This quite a significant difference in pricing methodologies makes it hard to point out who’s cheaper or more expensive in general. It all depends on the number of contacts you have on your lists and the number of emails you want to send them.
Still, let’s say that you have 2,500 contacts and that you want to be contacting them once a week. This means roughly 12,000 emails sent per month.
- with Brevo, you can send 12,000 emails for $25 a month
- with Drip, this is going to cost you $39 a month
Actually, as we do the math, Drip only becomes cheaper if you’re planning on sending more than 10 emails per week to a list of 2,500 people.
That being said, and in all honesty, you should perform your own calculations when choosing between Brevo and Drip, based on your projected number of emails and audience size.
🎨 Design and email templates
One important element of a good email marketing tool are quality email templates that you can import with a couple of clicks.
Brevo really doesn’t disappoint here, giving you access to more than 700 different templates. You get both classic email designs, multipurpose designs, as well as seasonal templates and purpose-built ones (for sales, promotions, birthdays, etc.).
Brevo also optimizes all its templates for mobile, ensuring they look good on your customers’ phones.
Drip gives you access to only a handful of templates but lets you customize them however you see fit.
There aren’t any pre-made email templates, so to speak, and it’s up to you to adapt the simplistic designs that you get from Drip.
👐 Ease of use
Comparing Brevo vs Drip on the basis of ease of use isn’t an easy feat (no pun intended). Both platforms offer easy to grasp interfaces and an overall thought through user experience.
Brevo provides you with one main dashboard where you can find all the features and navigate to the individual sections. Since there’s a lot of elements in the dashboard, you’ll need to look around for a couple of minutes before you get the hang of it.
The email builder tool at Brevo, on the other hand, is very good-looking and not confusing, and it works with drag and drop:
Drip’s dashboard looks a bit clearer and highlights all the key features more effectively. The UI is overall easy to grasp even on the first go.
The builder part of the Drip interface looks very simplistic, which isn’t always an advantage. The feature set that you get with Brevo regarding email creation looks better.
🏆 Brevo vs Drip: which is better?
This one is tough to call since both Brevo and Drip are excellent email marketing tools, and they both provide good automation features!
But the devil is in the details. 😈
📢 Overall, I’d say the following:
What do you think? Have you found your winner between Brevo (formerly Sendinblue) and Drip? Let us know in the comments.
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