It’s already a steep climb to support yourself with a blog. There are thousands of them on the internet, which makes competing as a professional blogger difficult. Choosing one of the best blog niches for your needs can give you a head start.
By creating content related to the most popular and profitable subject matter, you can increase the chances you’ll establish a following and also have monetization opportunities. If you’re hoping to blog for a living, these aspects are key.
In this post, we’ll explore what niches are and how they fit into the blogging industry. Then we’ll take a closer look at five of the best blog niches to choose from. Let’s go!
Understanding niches and why they’re important for blogging
In blogging, a niche is typically thought of as a specific area in which a blogger specializes. Their content relates to this particular subject matter and is considered high-quality and authoritative on the topic.
Not every blog has a niche, and there is some debate over whether or not a blog must stick to a specific niche in order to be successful. However, it is generally acknowledged that niches provide some useful qualities to blog sites.
First, a niche focuses your blog’s content. If you decide to just write about any subject that comes to mind, your blog can become somewhat chaotic. Visitors may not be able to make sense of what your blog is ‘about,’ and this can impact your retention rates.
Scattered subject matter also makes it more difficult to build a dedicated audience. Visitors typically make their way to blogs looking for information on a certain topic. If your blog covers many areas, it will be harder to encourage first-time readers to engage with additional posts that may not be relevant to their interests.
Finally, sticking to a niche can help establish your credibility. Writing in-depth about one or a few topics gives you the chance to demonstrate your knowledge, while writing broadly and shallowly usually isn’t very impressive.
Should you choose to pursue a specific niche, the decision isn’t one to make lightly. You’ll likely be working in this area for years, so you want your subject to be something you find interesting and enjoyable. However, it also helps if it already has an established audience and opportunities for profit.
Five of the best blog niches
There’s a host of potential blogging niches available for hobbyists and professionals alike. Many – if not all – of them can be profitable. High-quality content and strong Search Engine Optimization (SEO) are more critical for a blog’s success than a niche.
Even so, the blogging niches below tend to give adoptees a higher likelihood of being able to live comfortably off their blog’s revenue. We’ve compiled this list by looking into which niches tend to receive the most traffic and generate the most income.
Everyone eats, so naturally, food is a popular blogging topic. You can gain a fair amount of organic traffic through recipe posts, and you also have the potential to branch out into cookbooks and tutorials. Plus, according to income reports, there are plenty of food blogs raking in thousands each month:
You have an even better chance of crafting a successful blog if you choose to specialize in a particular diet. Vegan and vegetarian blogs, for example, have an easier time building a loyal audience than more generalized food blogs, as do blogs related to specific food allergies.
Fashion blogs are one of the most searched-for types of blogs on the web. Should you choose to start one, there’s a fairly good chance you’ll be able to bring in organic traffic fairly quickly since thousands of people are looking to follow new blogs in this niche:
There are also many opportunities for sponsorships since working with products is built into the subject matter. You could also easily expand your brand onto other platforms such as Instagram and YouTube, creating additional revenue streams.
3. Personal Finance
Managing your money can be pretty confusing, which might be why so many people turn to personal finance blogs for help. And, since they tend to be run by finance-savvy individuals, perhaps it’s not surprising that there are quite a few of these blogs making tens or even hundreds of thousands of dollars per month:
This is a niche that isn’t easy to just jump into. While you don’t necessarily need formal finance-related education, you’ll at least want to have a good handle on your own money, and tips and tricks you can share with readers.
The ‘lifestyle’ blogging niche is a bit of a catch-all. It only requires bloggers to write about their daily lives and related topics, so lifestyle blogs don’t always stick as closely to a single topic as those in some other niches. A popular sub-group is the infamous ‘Mommy Blog’:
An entire industry has sprung up around this niche, with vast opportunities for sponsorships and other monetization techniques. The biggest challenge will likely be finding ways to stand out from the crowd in order to gain the visibility needed to grow your readership.
As strange as it may initially seem to put “blogging” on a list of the best blog niches, blogging is actually a fairly popular topic for blogs. When you think about it though, it starts to make a little more sense. Most people get into blogging because they enjoy it, so it follows that they’d like to write about the subject as well:
Plus, when you’re already tapped into the blogging community, other blogs are an obvious resource for advice and news. This might help explain why there are blogs in this niche that see more than 100,000 visitors come in through organic search.
Choosing a niche for your blog can help it stay focused and relevant to your readers. However, for professional bloggers, the decision could also influence your income. Going into one of the more popular and profitable niches could make it easier to earn a living.
Over the course of this post, we examined five of the best blog niches:
- Personal finance.
We also linked you to some guides to starting blogs in those specific niches. For other types of blogs, you can check out our general guide to creating a blog.
Do you have questions about choosing a niche for your blog? Ask away in the comments section below!